Are you thinking of implementing an online e-commerce website with a shopping cart or do you currently have one in place? If so, does it or will it use Flash and/or has it not been tested on multiple browsers? If you answered yes or you don’t know, then here are some stats that may make you want to strategize your e-commerce site. According to FORTUNE, “10% of purchases and 88% of tablet purchases were made on an iPad.” Overall, online spending on Black Friday increased nearly 21% over 2011. Department stores saw an increase of about 17%, Apparel saw an increase of about 17.5% and home goods were up about 28% all form 2011. Mobile device sales accounted for about 16% of all online sales with 59% using mobile phones vs. 41% on tablets. Of the tablet sales, 88% of Black Friday online orders came from an iPad.
With these kinds of stats, it is apparent that when building an e-commerce site that it is fully functional on the most widely used devices. AIMS EasyShop offers one of the most advanced e-commerce sites which loads and reaches audiences flawlessly through any device and any platform. Each shopping cart also offers the most helpful tools to market your business on the web such as Google Analytics, social media and SEO.
Learn more about the robust AIMS EasyShop and see why more and more businesses choose our application as their E-Commerce solution. Click here for details!
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10% of online purchases — and 88% of tablet purchases — were made on an iPad
Online sales were up both days — 17.4% and 20.7%, respectively — from 2011. But the biggest surge came from mobile devices — and in particular from purchases made on an iPad or iPhone.
The highlights of IBM Digital Analytics Benchmark‘s Apple-related findings:
- The Mobile Factor: Mobile buying soared, with 24% of U.S. consumers using a mobile device to visit a retailer’s site, up from 14.3% in 2011. Actual sales from mobile devices hit 16.3%, up from 9.8% in 2011.
- The Apple Factor: The iPad generated more traffic than any other tablet or smartphone, accounting for nearly 10% of online shopping. This was followed by the iPhone at 8.7% and all Google (GOOG) Android devices combined at only 5.5%.
- The iPad Factor: The iPad dominated tablet traffic at 88.3% followed by the Barnes and Noble (BKS) Nook at 3.1%, Amazon (AMZN) Kindle at 2.4% and the Samsung Galaxy at 1.8%.
That only 5.5% of sales were made on Android devices was a bit of a shock given their rapid gains in market share in 2012. According to IDC, Android claimed 75% of the smartphones sold in the third quarter to Apple’s 15%.
Below: An IBM graphic summarizing its full findings.