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Customer Case Study · Activewear · Direct-to-Consumer
From a Los Angeles activewear startup built on inclusivity and premium fabric to one of the most celebrated apparel exits of the decade — Beyond Yoga ran its product, inventory, production, wholesale, and DTC ecommerce operations on AIMS360, the fashion ERP purpose-built for high-growth apparel brands.
The Challenge
Beyond Yoga had built something rare: a profitable, fast-growing activewear brand with a deeply loyal community, a signature fabric, and a clear point of view on body positivity and inclusivity. Beyond Yoga had grown double-digits for ten consecutive years and had been profitable its entire existence — but profitability alone is not a moat. To attract a strategic acquirer the size of Levi Strauss & Co., the brand needed more than great product and a great story. It needed clean inventory data across DTC and wholesale, traceable production records, accurate landed costs, reconciled financials, and the ability to scale SKUs, channels, and geographies without rebuilding the back office.
That is a fashion ERP problem — not a generic ERP problem. Activewear lines run wide size grids, inclusive fits, signature fabrics, and seasonal color drops. Stockouts kill DTC conversion; over-buys kill margin; mismatched data kills diligence. The brand needed a single system of record that could handle the complexity of fashion at the speed of a digitally-native business.
“Beyond Yoga has legs. This is a brand built on deep consumer insights around body positivity and the fact that any woman can be an athlete.” — Chip Bergh, then-CEO of Levi Strauss & Co., on the acquisition
The harder challenge was internal. Most apparel brands at this growth stage stitch together spreadsheets, QuickBooks, a separate WMS, a wholesale order tool, an ecommerce platform, an EDI service, and a PLM bolt-on — then spend the next three years untangling that stack during a transaction. Beyond Yoga avoided that fate by running on a fashion-native ERP from the start.
The Solution
AIMS360 replaced the patchwork of disconnected apparel tools with a single, fashion-native platform — so Beyond Yoga could focus on product, brand, and community while the back office quietly compounded.
Tech packs, BOMs, sample tracking, and product attributes lived inside the same database that runs receiving, allocation, and shipping. No re-keying. No reconciling SKUs across systems. Read more on apparel PLM and PIM.
The same inventory pool fed the website, the wholesale order book, and EDI 850s/856s/810s — with real-time availability and configurable allocation rules. Explore WMS and OMS.
Premium retailers demand strict EDI, ASN, and ticketing compliance. AIMS360's native EDI kept Beyond Yoga's wholesale program clean as it expanded with premium partners.
Sales, COGS, inventory valuation, and AR/AP reconciled to a single source of truth — exactly what acquirers like Levi Strauss & Co. expect during transaction diligence. See integrated accounting.
Features Implemented
A high-growth activewear brand needs more than ERP — it needs the entire fashion stack working as one. These are the modules that scaled with Beyond Yoga across product, operations, and finance.
How It Works
The Results
FAQ
Levi Strauss & Co. (NYSE: LEVI) acquired Beyond Yoga for approximately $400 million. The transaction closed on September 21, 2021 and marked the denim maker's first acquisition in decades and its formal entry into the premium activewear category.
Beyond Yoga used AIMS360 — a fashion-native ERP — to manage product development, inventory, manufacturing, wholesale, DTC ecommerce, EDI, shipping, and accounting from a single platform during the years leading up to the Levi Strauss & Co. acquisition.
AIMS360 gave Beyond Yoga a unified system of record across PLM, PIM, inventory, production, sales orders, EDI, ecommerce, shipping, and accounting. Eliminating disconnected spreadsheets and bolt-on tools created the operational discipline and clean data that strategic acquirers expect during diligence.
No. AIMS360 scales brands from $1M to $500M+ in revenue. Beyond Yoga is one of many examples of a brand growing on the same platform from emerging label to a strategic exit — without re-platforming along the way.
The brand's operations leveraged a broad cross-section of AIMS360 — including PLM and PIM for product development, ERP and inventory for core operations, WMS for warehouse execution, OMS for order orchestration across DTC and wholesale, EDI for retailer compliance, ecommerce integrations, shipping connectors, and integrated accounting.
Strategic buyers like Levi Strauss & Co. perform extensive operational and financial due diligence. A unified fashion ERP provides clean inventory data, accurate landed cost of goods, traceable production records, and reconciled financials. That dramatically reduces diligence friction and protects valuation when a transaction comes to the table.
Yes. Prior to the Levi Strauss acquisition, Beyond Yoga ran a largely digital, DTC-led business model with a growing premium wholesale footprint. AIMS360 supported this omnichannel mix with native ecommerce integrations, EDI, and order orchestration from one inventory pool.
Through AIMS360's unified inventory and warehouse management. The platform tracked stock across DTC and wholesale at the SKU level in real time, with the same SKU-level data feeding ecommerce platforms, EDI partners, and the accounting ledger.
AIMS360 powers a wide range of activewear, athleisure, contemporary, premium denim, and lifestyle apparel brands across North America. The platform is purpose-built for fashion verticals where SKU complexity, size runs, fit programs, and seasonal cadences demand fashion-specific software rather than generic ERP.
Yes. Under Levi Strauss & Co. ownership, Beyond Yoga grew toward $100 million in revenue, opened its first brick-and-mortar stores, and expanded into new categories — building on the operational foundation established during its independent growth phase on AIMS360.
AIMS360 is built for high-SKU fashion environments and supports brands managing 160,000+ active SKUs. For activewear with extensive size runs, inclusive sizing, multiple fits, and seasonal color drops, AIMS360's matrix-based catalog and grid order entry are designed for the complexity from day one.
Yes. Beyond Yoga is one of several AIMS360 customers that scaled on the platform from an emerging label to a strategic exit. The same AIMS360 system grows with the brand — adding modules like advanced WMS, PLM, EDI, and BI as operational complexity expands.
Related Reading
Whether your brand is at $5M, $50M, or $500M — AIMS360 is the fashion ERP that scales with you, all the way through your most defining moments.
