2025 Updated Guide: Choosing the Right B2B Wholesale Software for Your Fashion Business

The fashion industry is rapidly evolving, and selecting the right B2B wholesale software is crucial for streamlining operations, enhancing buyer relationships, and scaling efficiently. With numerous platforms available, it's essential to understand the unique features, benefits, and ideal user profiles of each to make an informed decision.

Key Considerations When Choosing a B2B Wholesale Platform

Before diving into specific platforms, consider the following:

• Ease of Use: Is the platform intuitive? What is the learning curve for your team?
• Features & Functionality: Does it support digital line sheets, real-time inventory, and order management?
• Integration Capabilities: How well does it integrate with your existing ERP system, such as AIMS360?
• Customer Support: Is there accessible support for troubleshooting and training?
• Scalability: Can the platform grow with your business needs?

Overview of Leading B2B Wholesale Platforms

1. JOOR

• Best For: Established brands aiming for global reach.
• Features: Digital line sheets, order management, payment processing, and real-time analytics.
• Benefits: Access to a vast network of retailers and streamlined wholesale operations.
• Ideal For: Brands seeking to expand their wholesale presence and manage complex operations.
• Brands Using JOOR:
  • Rebecca Minkoff
  • Alice + Olivia
  • Vince

2. NuORDER

• Best For: Brands desiring a customizable and collaborative platform.
• Features: Interactive catalogs, order management, and integration with major ERPs.
• Benefits: Enhanced buyer engagement and efficient order processing.
• Ideal For: Brands looking for a tailored B2B experience with robust analytics.
• Brands Using NuORDER:
  • Nike
  • Adidas
  • Toms

3. RepSpark

• Best For: Apparel and accessory brands focusing on digital transformation.
• Features: Digital line sheets, order entry, inventory management, and analytics.
• Benefits: Improved sales processes and real-time data insights.
• Ideal For: Brands aiming to modernize their wholesale operations with a user-friendly interface.
• Brands Using RepSpark:
  • Tory Burch
  • Ralph Lauren
  • Lacoste

4. Brandboom

• Best For: Brands seeking a visually appealing and straightforward platform.
• Features: Customizable line sheets, order management, and payment processing.
• Benefits: Quick setup and seamless integration with Shopify.
• Ideal For: Small to mid-sized brands looking for an efficient wholesale solution.
• Brands Using Brandboom:
  • Outdoor Voices
  • Bumble and Bumble
  • Cotton On

5. FashionGo

• Best For: Retailers and wholesalers focusing on trend-driven apparel.
• Features: Extensive product catalog, real-time trend data, and dynamic payment terms.
• Benefits: Access to a vast selection of products and flexible payment options.
• Ideal For: Retailers seeking to diversify their product offerings with minimal upfront investment.
• Brands Using FashionGo:
  • Alyce Paris
  • Miss Me Jeans
  • The Jada Company

6. Faire

• Best For: Independent retailers and boutique owners.
• Features: Curated product selection, risk-free terms, and global reach.
• Benefits: Access to unique products and favorable payment terms.
• Ideal For: Small retailers looking to discover new brands and manage cash flow effectively.
• Brands Using Faire:
  • Salt & Straw (Ice Cream)
  • Ferm Living
  • Wild One

7. Shopify B2B

• Best For: Brands already using Shopify for direct-to-consumer sales.
• Features: Custom pricing, wholesale checkout, and integration with Shopify POS.
• Benefits: Unified platform for both B2B and B2C operations.
• Ideal For: Brands seeking to expand into wholesale without managing multiple platforms.
• Brands Using Shopify B2B:
  • Allbirds
  • Gymshark
  • Mejuri

8. AIMS360 RemoteLink

• Best For: Sales representatives and road reps.
• Features: Offline order entry, real-time inventory checks, and customer management.
• Benefits: Enhanced mobility and efficiency for sales teams.
• Ideal For: Brands with a mobile sales force requiring offline capabilities.
• Brands Using AIMS360 RemoteLink:
  • Alo
  • Alternative Apparel
  • MacDuggal

9. AIMS360 WebLink

• Best For: Brands using AIMS360 ERP seeking comprehensive B2B solutions.
• Features: Order management, invoicing, and integration with various B2B platforms.
• Benefits: Centralized management of wholesale operations within the AIMS360 ecosystem.
• Ideal For: Existing AIMS360 users looking to expand their wholesale capabilities.
• Brands Using AIMS360 WebLink:
  • Los Angeles Apparel
  • Apparis
  • YMI Jeans

Final Thoughts

Selecting the right B2B wholesale software depends on your specific business needs, size, and existing systems. Consider the following:

• For Global Reach: JOOR or NuORDER.
• For Digital Transformation: RepSpark or Brandboom.
• For Trend-Driven Retail: FashionGo or Faire.
• For Shopify Users: Shopify B2B.
• For Mobile Sales Teams: AIMS360 RemoteLink.
• For AIMS360 Users: AIMS360 WebLink.

Each platform offers unique features tailored to different aspects of the wholesale process. By aligning your business objectives with the strengths of these platforms, you can enhance efficiency, improve buyer relationships, and drive growth.

AIMS360 + Integrated B2B Wholesale Platform

AIMS360 seamlessly integrates with over 30 platforms, including B2B and B2C e-commerce, shipping, accounting, returns management, warehouses, third-party logistics (3PL), EDI retailers, financing, fashion PLM systems, and more.

Benefits of AIMS360 + Integrated B2B Wholesale Platform:

• Production Management: Streamline production processes with integrated tools for planning, scheduling, and tracking.
• Inventory Management: Maintain real-time visibility of inventory levels across multiple channels, reducing stockouts and overstock situations.
• Style Source of Truth: Ensure consistency and accuracy in product information across all platforms.
• Omnichannel Operations: Manage orders, shipments, and customer interactions seamlessly across online and offline channels.
• Financial Integration: Automate invoicing, payments, and financial reporting with integrations to systems like QuickBooks and Sage 100.

These integrations enhance operational efficiency, reduce manual errors, and provide a centralized view of your business, enabling informed decision-making and scalable growth.

AIMS360 Wholesale Software Included in Designer, Luxury, and Enterprise Plans

All wholesale integrations and AIMS360 wholesale software are included for free in our Designer, Luxury, and Enterprise plans. These plans offer comprehensive solutions for managing wholesale operations, from order entry to inventory management, ensuring a seamless experience for your fashion business.

By carefully evaluating your business needs and considering the features and benefits of each platform, you can select the B2B wholesale software that aligns best with your objectives, ensuring streamlined operations and sustainable growth in the competitive fashion industry.

‍

‍