Arula is the Stand Out For Good banner carrying sizes 10 to 24, formerly A'Beautiful Soul. AIMS360 holds the extended size curve on one style record and runs the EDI order, ship notice and invoice flow alongside Altar'd State on the same stock pool.
Arula EDI Integration
Arula is the Stand Out For Good banner built around mid and plus sizing, carrying sizes 10 through 24. AIMS360 is a consumer brands ERP with managed Arula EDI built in. It holds the full extended size range on one style record, and runs the order, ship notice and invoice flow alongside Altar'd State on the same inventory pool. That matters because an extended range carries its own grade rules and its own demand curve, and a buyer will ask how the top of your range performed.
What is Arula, and what does supplying it involve? Arula is the mid and plus size women's fashion banner operated by Stand Out For Good, Inc., the same group behind Altar'd State. It carries sizes 10 to 24 and was previously called A'Beautiful Soul, so older paperwork may still use that name. Supplying Arula is not the same as supplying the core banner with a few extra sizes added. An extended range brings its own grade rules, its own fit blocks and a demand curve that behaves differently, and it has to be visible as a range rather than as loose SKUs. AIMS360 holds the whole curve on one style record, and because both banners sit under one parent, Arula and Altar'd State allocate against the same stock pool.
Who Arula Is
The distinction matters commercially, because it changes what the buyer is buying.
Arula exists to serve the 10 to 24 customer properly rather than as a size extension bolted onto a core assortment. The buy is made for that customer, which means your range needs to be genuinely built for it too.
Arula was previously A'Beautiful Soul. Older vendor documents, contacts and search results may still carry the former name, so it is worth checking which name appears on your paperwork.
Arula sits alongside Altar'd State, Vow'd Weddings, Tullabee and AS Revival under Stand Out For Good, Inc. Which banners your agreement covers is a commercial question, not something to infer from the group structure.
What Actually Changes
This is where systems built for a single size dimension start to hurt.
Sizes above the core range are not a proportional enlargement. They carry different grade rules and often a different fit block, which means the specification data behind the style has to hold both. If that lives in a spreadsheet beside the system rather than on the style record, it drifts.
Sell-through across an extended range rarely mirrors the core curve. Some sizes carry the range and others sit, and the pattern shifts by style. You need to see that as a curve to buy the next season correctly.
How did the top of the range perform? If every size is a separate item in your system, answering means rebuilding a report by hand each time. Held on one style record, it is a view rather than a project.
Extended ranges are frequently under-bought, then chased. Getting depth right the first time depends on reading last season's curve accurately, which again depends on the range being stored as a range.
How Arula Relates to Altar'd State
If you supply both banners, the operational connection matters more than the brand distinction.
Arula orders, Altar'd State orders, other retailer programs and your DTC channel all allocate against the same master stock record with channel rules. A commitment to one banner cannot quietly promise units another has already taken, which is the whole point of running them in one system.
Stand Out For Good uses stand-alone and cross-dock purchase order types on its Altar'd State program, where a cross-dock order is a release against a bulk commitment rather than new demand. If your Arula program runs the same structure, the same rule applies and releases must be linked to their bulk order. The Altar'd State page covers that mechanic in full.
The Order Flow
The document set and order types come from the vendor guidelines Stand Out For Good issues for your program, and AIMS360 configures to whatever those specify.
| Stage | What AIMS360 does |
|---|---|
| Purchase order in | The order lands directly against live inventory at size level across the full 10 to 24 range, not as an opaque SKU list. |
| Acknowledgment out | What you can actually ship goes back with line item detail, decided against real availability across the size curve. |
| Bulk and releases | Where the program uses bulk commitments with cross-dock releases, each release draws against its bulk order rather than adding new demand. |
| Pick, pack and label | Store-routed shipments built to packing rules with GS1-128 carton labels printed from the shipment record. |
| Ship notice out | Generated from the actual carton record as the shipment closes, so the ASN matches what left the building. |
| Invoice out | Sent with the order, shipment and agreed terms already attached. |
Managed Onboarding
Your buyer or the Stand Out For Good EDI team issues the vendor number, guidelines and routing requirements. AIMS360's EDI specialists configure the trading partner, load stores and distribution centers, set packing rules and run testing with you, the same fully managed EDI service behind every retailer we support. For an extended size program the work that pays off first is item setup: the full 10 to 24 range and its grade rules correct on the style record before the first order is acknowledged.
Arula EDI FAQ
Arula is the mid and plus size women's fashion banner operated by Stand Out For Good, Inc., the same group behind Altar'd State. It carries sizes 10 to 24 and was previously known as A'Beautiful Soul. The rebrand means older vendor paperwork and search results may still reference the former name.
They are separate banners under the same parent, Stand Out For Good, Inc. Altar'd State is the core women's fashion banner; Arula serves sizes 10 to 24 with its own assortment and buy. Because they sit under one group, program scope and trading partner setup are defined by your vendor agreement, so confirm which banners your agreement covers rather than assuming it covers both.
Because it is not the same garment scaled up. An extended range adds sizes with their own grade rules, their own fit blocks and a demand curve that behaves differently from the core range. If a system treats each size as a loose SKU, you cannot see whether the extended sizes are selling as a group, which is exactly the number a buyer will ask you about. AIMS360 carries the full range on one style record, so the size curve stays visible as a curve.
Yes. Because the sizes belong to one style record rather than being separate items, sell-through can be read across the whole range or grouped, so you can see whether the top of the range is performing without rebuilding a report each season.
The working flow is the purchase order in, an acknowledgment back with line item detail, an advance ship notice with GS1-128 carton labels at shipment, and an electronic invoice. Because Arula sits within the Stand Out For Good group, the order structure and document set follow the program your vendor agreement covers, so confirm the requirements issued to you.
Stand Out For Good uses stand-alone and cross-dock purchase order types on its Altar'd State program, where a cross-dock order is a release against a bulk commitment rather than new demand. If your Arula program runs the same structure, the same rule applies: releases must be linked to their bulk order or demand is double counted. Confirm the order types in your vendor guidelines.
No. Managed EDI is part of the AIMS360 platform, so there is no separate EDI vendor to license, no per-document or kilocharacter fees and no middleware layer to reconcile. Purchase orders land directly against live inventory and documents go back out to the retailer's spec from the same system.
Yes, and it should. Both banners, other retailer EDI programs and your DTC channel allocate against one master stock record with channel rules, so a commitment to one banner cannot quietly promise units another has already taken.
Typically a few weeks once vendor guidelines and trading partner details are issued. For an extended size program the long pole is usually item setup, because the full range and its grade rules need to be correct on the style record before the first order is acknowledged.
Get Started
Bring your size range to a demo and we will show you the full 10 to 24 curve in a real order screen, and how Arula and Altar'd State share one stock record.
