Generation Love sells through Saks and Bloomingdale's, its own e-commerce, and its own stores, including the Madison Avenue flagship that opened in 2023. Running the whole operation on AIMS360 with Shopify POS produced 10x faster inventory visibility across production, warehouse, e-commerce, and stores, a 60% jump in scan accuracy that reached the 99% benchmark, and 20% less dead stock.
The label grew fast enough that spreadsheets and paper pack-lists became the bottleneck. This is how the operational side got rebuilt.
Measured after moving warehouse and store operations onto AIMS360 with Shopify POS and barcode workflows.
Founded in 2008 by Roni Hirshberg and Audrey Bressa, partners in business and in life, Generation Love is a New York contemporary womenswear label that blends Parisian polish with New York edge. The clothes hang at Saks and Bloomingdale's, sell through the brand's own e-commerce, and fill its own stores, from the Westhampton Beach boutique to the Madison Avenue flagship that opened in 2023.
Three channels surging at once is a good problem, but it is still a problem. Wholesale, web, and retail all pull from the same physical inventory, and the systems holding it together were spreadsheets, paper pack-lists, and hope.
AIMS360 led with its warehouse management system, built for fashion from the start: style-color-size matrices, prepack logic, and multi-location visibility, connected directly to Shopify POS in the stores. Four pieces carry the day-to-day.
The system of record. Matrix inventory across production, warehouse, e-commerce, and retail, with multi-location logic, integrated with Shopify POS. Details on the inventory management and WMS page.
Handheld scanners validate every receipt, transfer, and pick in seconds. Swapping manual counts for barcode workflows drove the 60% jump in scan accuracy, up to the 99% benchmark.
Each order routes ship-from-store or ship-from-warehouse automatically, decided by proximity and availability rather than by whoever notices first.
Store managers trigger or receive inter-location stock moves themselves, with no spreadsheets in the loop. Replenishment happens at the speed of the floor, not the speed of paperwork.
The structural fix underneath all of it is a single live ledger. AIMS360 holds one master stock record, and every sales channel reads it: the online store, Shopify POS in the boutiques, and the wholesale business. A sale anywhere moves the same number everywhere, so the Madison Avenue floor and the warehouse rack finally agree.
That is what makes ship-from-store safe to turn on. When the system knows exactly what each location holds, a web order can pull from the boutique shelf instead of the warehouse when that is the faster, smarter route, and dead stock stops accumulating because every unit is visible and movable. More on the pattern on the omnichannel order management page.
“Having AIMS in both our warehouse and our Madison store gave us total control. We move product, fulfill, and restock with confidence.”
The Generation Love team · [ATTRIBUTION PENDING: confirm a named speaker and title before publish]
What contemporary brands ask most about the Generation Love setup.
Generation Love runs AIMS360's warehouse management system integrated with Shopify POS across its warehouse and its stores, with barcode scanning workflows on handheld devices. One live inventory ledger covers production, warehouse, e-commerce, and retail.
Inventory visibility got 10x faster across production, warehouse, e-commerce, and stores. Scan accuracy rose 60% after replacing manual counts with barcode workflows, reaching the 99% benchmark, and dead stock dropped 20%, freeing cash that had been sitting in unsold sizes.
Ship from store means a web order can be fulfilled from a retail location's shelf instead of the warehouse. AIMS360's dynamic fulfillment rules decide each order automatically based on proximity and availability, so the fastest sensible location ships without anyone weighing in manually.
Yes. AIMS360's live transfer portal lets store managers trigger or receive inter-location stock moves directly, and barcode scans validate each transfer. For Generation Love, that replaced the paper pack-lists that used to slow replenishment and introduce errors.
AIMS360 holds one master stock record, and every sales channel draws from it: the Shopify online store, Shopify POS in the physical stores, and the wholesale business. Sales and receipts update the same ledger in real time, so channels stop overselling each other. The mechanics are covered in this article on the Shopify integration.
Contemporary womenswear is home turf. Generation Love and Retrofête both run on AIMS360, and the platform's style-color-size matrices, prepack logic, and multi-channel order management were built for exactly this business. Start with the fashion and apparel ERP page.
How a New York occasion-wear label runs Shopify DTC and JOOR wholesale through one 3PL-connected backbone, with a team that calls AIMS360 easy to use and easy to learn. Read the Retrofête case study or browse all AIMS360 case studies.
Wholesale, web, and your own stores, all reading one stock record. Bring your channel mix and we will map it live, ship-from-store rules included.
Published July 31, 2026 · Last updated July 31, 2026 · Results from AIMS360's Generation Love implementation, pending Generation Love's written approval for this page.
