.png)
Vendor Central or Seller Central? Decide who owns the price, the stock and the paperwork.
Vendor Central (1P) makes Amazon your wholesale customer. Seller Central (3P) makes you the seller on Amazon's marketplace. For an apparel brand, that choice decides who sets the retail price your wholesale accounts see, when the cash lands, which compliance rules you're measured against, and who pays for the medium that comes back. This guide lays out both models with 2026 numbers, a checklist for picking one, and what it takes to run both without promising the same unit twice.
By Shahrooz "Shawn" Kohan, CEO, AIMS360. He wrote code inside apparel brands before running one of the ERPs they buy. Published October 26, 2026.
Short answer: Vendor Central (1P) is selling wholesale to Amazon, Seller Central (3P) is selling on Amazon yourself, and most apparel brands start on 3P because Vendor Central is invite only. On 1P, Amazon sends purchase orders, owns the goods once it receives them, sets the retail price and pays on vendor terms, commonly Net 60 to 90, minus chargebacks, shortage claims and agreed allowances. On 3P, you own the stock and the price, Amazon takes a referral fee (5 to 17% on clothing, depending on price) plus fulfillment fees if you use FBA, and pays out 7 days after delivery. 1P fits when Amazon has invited you, your EDI, ASNs and carton labels already pass retailer compliance, and the styles involved aren't ones your specialty accounts watch on price. 3P fits when you need to hold MAP, launch new styles or keep control of the product page. Many brands run both, split by style. That works only when Vendor Central purchase orders and marketplace orders draw from one available-to-sell number. AIMS360 runs Vendor Central on its built-in EDI and brings FBA and marketplace orders into the same stock record.
Disclosure: this guide is published by AIMS360, a consumer brands ERP built on apparel and founded in 1984. We sell the system underneath either Amazon program, not an Amazon agency service, so we don't gain from steering you to one of them. Amazon figures come from Amazon's own pages and the trade sources listed at the bottom, with the date we read them. Amazon changes terms often and Vendor Central terms are set per vendor, so check anything here against your own agreement.
What is the difference between Amazon Vendor Central and Seller Central?
Two different relationships with the same company. One makes Amazon your customer. The other makes Amazon your storefront and, with FBA, your warehouse.
Vendor Central is Amazon's first-party (1P) program. Amazon Retail buys your goods on a purchase order at an agreed cost, takes ownership when it receives them, and resells them as "ships from and sold by Amazon.com." There's no public sign-up; Amazon invites vendors in. Seller Central is the third-party (3P) marketplace. Registration is open. You list your own products, set your own price, stay the seller of record and pay Amazon a referral fee on each sale, plus fulfillment, storage and other fees if Amazon ships the order through FBA.
For an apparel brand, 1P looks like any other department store account: a buyer, a PO, cartons, an ASN, an invoice and a routing guide. 3P looks more like your own website, except the storefront, the search ranking and most of the rules belong to Amazon. Our Amazon programs overview maps every program, including FBA, FBM and Direct Fulfillment, on one grid.
| Question | Vendor Central (1P) | Seller Central (3P) |
|---|---|---|
| Who buys the goods | Amazon Retail, on a purchase order | The shopper, from you |
| Seller of record | Amazon | You |
| Who sets the retail price | Amazon | You |
| Who owns the inventory | You until Amazon receives it, then Amazon | You, including units sitting in an FBA warehouse |
| How you get in | Invite only | Open registration. Professional plan $39.99 a month |
| What you're paid | Wholesale cost, less chargebacks, shortage claims and agreed allowances | Retail price, less referral and fulfillment fees |
| When you're paid | Vendor terms, commonly Net 60 to 90 | Every two weeks, held until 7 days after confirmed delivery |
| How orders arrive | EDI purchase orders (850) and changes (860) | Marketplace orders through Seller Central and Amazon's API |
| How you fulfill | Cartons and pallets into Amazon fulfillment centers, or Direct Fulfillment parcels from your warehouse | FBA, FBM from your own warehouse or 3PL, or Seller Fulfilled Prime |
| Main penalty | Chargebacks and shortage claims | Fees, account health metrics and losing the Buy Box |
| Data you get | Amazon Retail Analytics reports | Order data in Seller Central, plus Brand Analytics with Brand Registry |
Fees: Amazon's Selling on Amazon pricing page, read October 26, 2026. Payment timing: Eightx (June 2026) and SPS Commerce (April 2026). See sources.
Who owns the inventory risk on 1P and on 3P?
Neither model removes the risk. Each one moves it to a different point in the process.
On Vendor Central, Amazon owns the units once it receives them, so markdowns and aged stock are Amazon's problem after that point. Everything before receipt is yours, and it's measured. Amazon cuts the PO from its own forecast, sets the ship window, and checks each shipment against the PO, the advance ship notice and the carton labels. Since early 2026 the on-time expectation for North American vendors is 95%, up from 90%, and a shipment that misses it is reported to draw a chargeback of 3% of cost of goods. Units Amazon says it never received come back as shortage claims, which are usually the bigger number. Our Vendor Central page covers the document set and the chargeback categories in detail.
On Seller Central, you own the stock from the cutting table to the customer, including every unit sitting in an FBA building. That means storage fees, aged inventory surcharges and one apparel-specific cost: Amazon charges clothing and shoes an FBA returns processing fee on returned units without the return-rate threshold most other categories get. A shopper who orders a medium and a large and keeps one is normal behavior in apparel, and in FBA it's a fee line. Since January 1, 2026, Amazon also no longer preps or labels FBA inventory in the US, so polybags and FNSKU labels are on you or your factory. The FBA fee breakdown for apparel has the detail.
1P risk: compliance before the dock
- PO quantities come from Amazon's forecast, not yours
- Ship windows and the 95% on-time bar
- ASN, carton label and invoice accuracy
- Shortage claims and deductions on the remittance
- Amazon sets the retail price on your goods
3P risk: stock and returns until it sells
- Inventory you own until the sale, wherever it sits
- FBA storage, aged inventory and removal fees
- Returns processing on returned apparel units in FBA
- Prep and labeling for every FBA inbound
- Account health metrics on orders you ship yourself
Who controls the price, and what does that do to your wholesale accounts?
This is the row that settles it for a lot of apparel brands.
On Vendor Central you sell to Amazon at a cost price and Amazon sets retail. Amazon's retail pricing is automated and widely reported to follow lower prices it finds elsewhere online, including your own site and your wholesale accounts' sites. Your margin on the PO doesn't move, because Amazon already bought the units at cost. What moves is what your specialty stores see: your own style, cheaper on Amazon, and nothing inside Vendor Central that lets you change it.
On Seller Central you set the price. You can hold a minimum advertised price (MAP) across channels, run promotions on your own calendar and price by season. The exposure is different: other sellers can list against your product and win the Buy Box if they undercut you. Brand Registry, which needs a registered or pending trademark, gives you tools to act on unauthorized listings.
A practical rule: if your wholesale accounts watch price on a style, keep that style off 1P. Basics with little price sensitivity, or styles you're deliberately exiting, sit more comfortably on 1P. The Seller Central page covers referral fee tiers and Brand Registry for apparel.
When do you get paid on Vendor Central vs Seller Central?
Two different cash cycles. Model both before you commit inventory to either one.
Vendor Central pays on the terms in your vendor agreement, commonly Net 60 to 90. Finance advisers who work with 1P brands report Net 60 to Net 90, sometimes longer, with an optional Quick Pay discount of 1 to 2% that shortens payment to roughly 10 to 20 days. What lands is the invoice less deductions: chargebacks, shortage claims, and agreed allowances such as damage and marketing funds. One June 2026 finance analysis puts total deductions and allowances at roughly 3 to 8% of shipped revenue, most of it contractual rather than disputable. The EDI 820 remittance is where you see each one against your invoices.
Seller Central pays every two weeks, and since March 12, 2026 US funds are held until 7 days after confirmed delivery (DD+7). In practice that puts cash about 18 to 21 days after the sale, net of referral and fulfillment fees, with longer holds if account health slips.
| Vendor Central (1P) | Seller Central (3P) | |
|---|---|---|
| Revenue basis | Wholesale cost on the PO | Retail price paid by the shopper |
| Typical timing | Net 60 to 90, Quick Pay optional for a 1 to 2% discount | About 18 to 21 days after the sale (biweekly, DD+7) |
| Comes off the top | Chargebacks, shortage claims and allowances: roughly 3 to 8% of shipped revenue combined, per one 2026 analysis | Referral fee of 5 to 17% on clothing, FBA fees if used, advertising |
| Where you reconcile | EDI 820 remittance against your 810 invoices | Settlement reports in Seller Central |
The two land differently in your books too. 1P is a receivable against an invoice. 3P is a settlement netted of fees. Both need to land against the same style record, or margin by style on Amazon is a guess.
What do chargebacks and compliance cost on each side?
1P is measured like a department store account. 3P is measured like a marketplace seller.
Vendor Central compliance is retailer compliance. Amazon publishes named vendor chargeback categories covering ASN accuracy, carton content and labeling, oversized cartons, prep, paper invoices, no-shows and on-time shipment, among others. Every carton needs an SSCC-18 serial shipping container code printed as a GS1-128 label, still called a UCC 128 label in most routing guides, and it has to match the 856 advance ship notice. Collect freight runs through routing requests on the 753 and 754. If your team already ships retailers with routing guides, this will feel familiar. If not, it's the hardest part of 1P. Our chargeback management page covers how to prevent and dispute them.
Seller Central compliance is marketplace compliance. If you ship orders yourself through FBM or Seller Fulfilled Prime, Amazon measures late shipments, cancellations and valid tracking, and a slipping score costs you the Buy Box before it costs you anything else. If you use FBA, the rules move to the inbound shipment: prep, polybags, suffocation warnings and FNSKU labels, plus the inbound placement and storage fees that come with them.
What 1P measures
- On-time shipment against the ship window, 95% since early 2026
- ASN accuracy against what was received
- Carton labels that scan, are unique and match the ASN
- PO confirmation through the 855
- Electronic invoicing; paper invoices are their own chargeback
What 3P measures
- Late shipment and cancellation rates on orders you ship
- Valid tracking on every FBM parcel
- Inbound prep and FNSKU labeling for FBA
- Inventory age and storage use in FBA
- Listing quality and the Buy Box
Should an apparel brand choose Vendor Central or Seller Central?
Work down the list. The first clear no usually decides it.
- Has Amazon invited you to Vendor Central?If not, it's Seller Central. There's no public sign-up. In fall 2024 Amazon ended vendor relationships with hundreds of smaller US vendors, reported as those under $5 million a year, and pointed them to 3P selling.
- Do your EDI, ASNs and carton labels already pass retailer compliance?If your department store chargebacks are low, you have the 1P muscle. If ASNs still get fixed by hand, start on 3P and build the discipline first.
- Do your wholesale accounts watch price on these styles?If yes, keep those styles on 3P, where you hold MAP. Put only basics or exit styles on 1P.
- Can your cash wait 60 to 90 days, minus deductions?If not, 3P's roughly three-week cycle is easier to carry, unless you'll pay for Quick Pay on 1P.
- What's your return rate by style?High-return styles cost more in FBA, because apparel pays returns processing on returned units. Run the fee math per style, and ship slow, high-return sizes FBM from your own warehouse.
- Can one system hold both?If you'll run both, Vendor Central POs and marketplace orders have to allocate from one available-to-sell number. If your systems can't do that, run one program until they can.
Vendor Central (1P) fits when
- Amazon has invited you and the cost price works after deductions
- Your retailer EDI and labels already run clean
- The styles are steady replenishment basics
- Your wholesale accounts don't price-watch them
- You'd rather manage one buyer than a storefront
Seller Central (3P) fits when
- You weren't invited, or the cost price doesn't work
- You need to hold MAP for specialty accounts
- You launch, drop or test styles often
- You want the product page, the content and the data
- You can run fulfillment or pay for FBA
The downside of running both: it doubles the compliance work. If your operations team is three people, pick one program and run it well before adding the second.
Can you run Vendor Central and Seller Central at the same time?
Yes. The brands that make it work split by style and keep one stock number underneath.
Amazon lets a brand hold both accounts. The usual split: steady, replenished core styles go to 1P, where Amazon's forecasting and a standing PO do real work. Launches, limited runs, higher-margin and MAP-sensitive styles go to 3P, where you keep the price and the product page. The slow end of the size curve often ships FBM from your own warehouse so it doesn't age in FBA storage.
Keep each style on one side where you can. If Amazon Retail and your own 3P offer sit on the same listing, you're competing with your biggest customer for the Buy Box on your own product.
Core styles: 1P
Steady sellers with a forecastable curve. Amazon buys them, holds them and merchandises them. You ship cartons and invoice against the PO.
Launches and exclusives: 3P
New drops, limited runs and anything you need to control the price of. You stay the seller of record and own the product page.
Long-tail sizes: FBM
Sizes that would age in FBA storage ship from your own warehouse or 3PL, where your economics apply instead of Amazon's fee ladder.
Should you pay for Prime through FBA or ship apparel from your own warehouse?
On Seller Central the Prime badge isn't a setting. You buy it with FBA fees, earn it on your own freight with Seller Fulfilled Prime, or go without it and ship FBM.
The Prime badge is worth paying for on styles that sell fast enough to cover FBA's fees, and usually not on the slow end of the size curve. CIRP estimated 201 million US Prime members at the end of 2025, and Prime is the delivery promise those shoppers filter for. There are three ways to put a style in front of them, and each puts the cost in a different place.
FBA is the paid route. You send stock to Amazon, Amazon picks, packs, ships and handles returns, and every eligible listing carries the badge. Amazon says FBA shipping costs 70% less per unit than comparable premium options from other major US carriers (its own figure, from its 2024 Small Business Empowerment Report). The costs show up elsewhere: fulfillment fees on apparel's own fee ladder, storage that rises sharply from October to December, the 2026 peak fee averaging about 32 cents a unit from October 15 to January 14, prep and FNSKU labels on you since January 1, 2026, and a returns processing fee on returned apparel units. The FBA fee breakdown has the detail.
Seller Fulfilled Prime is the earned route. You keep the stock in your own warehouse or 3PL and carry the badge if you hit Amazon's speed bar. From July 6, 2026, at least 40% of Prime page views for standard-size items have to show one-day delivery (up from 30%) and 75% two-day (up from 70%), with 90% five-day unchanged. Amazon reviews it weekly, Sunday to Saturday. A first miss is a warning, a second pauses the badge, a third removes you from the program, and getting back in means passing a fresh 30-day trial, with no more than three tries a calendar year.
FBM without Prime is the cheap route. You ship from your own warehouse on your own carrier rates, keep returns in your own hands, and the units stay available to wholesale, retailer EDI and your website until the moment they sell. You give up the badge, so expect slower conversion on Amazon for those styles.
| FBA (pay for Prime) | Seller Fulfilled Prime (earn Prime) | FBM from your warehouse (no Prime) | |
|---|---|---|---|
| Prime badge | Yes, on eligible listings | Yes, while you pass the speed bar | No |
| Where the stock sits | Amazon fulfillment centers | Your warehouse or 3PL | Your warehouse or 3PL |
| Who picks, ships and handles returns | Amazon | You | You |
| Main cost | Fulfillment, storage, peak, prep and returns processing fees | Fast carrier service on every order, staffing for cutoffs | Your own pick, pack and freight |
| Speed rule | Amazon's | 40% one-day, 75% two-day, 90% five-day (standard size, from July 6, 2026) | Your stated handling time |
| Stock still sellable to wholesale and DTC | No, it's committed to Amazon | Yes, until it sells | Yes, until it sells |
| Fits | Fast sellers with low return rates | Brands with fulfillment fast enough to earn it | Slow sizes, high-return styles, oversized and made to order |
Pay for Prime with FBA when
- The style sells through fast enough that storage never ages
- The return rate is low enough to absorb returns processing
- You'd rather not staff one-day cutoffs
- Prime conversion is worth more than the fee stack
Ship from your own warehouse when
- The style is a slow size or a high-return fit
- The same units also serve wholesale, retailer EDI or your site
- It's Q4 and storage and peak fees bite hardest
- You can hit Seller Fulfilled Prime, or the style sells without the badge
Many apparel brands split it per style: core sellers in FBA, the long tail of sizes FBM, and Seller Fulfilled Prime only where the warehouse can hold the one-day bar every week. If you also sell on your own site, Amazon's Buy with Prime puts the Prime checkout there, fulfilled from stock in Amazon's network; Amazon says it lifts conversion 25% on average, from its own test of 37 merchants. Whatever the split, the units in Amazon's building and the units on your shelves have to be one stock record, or the same medium gets sold twice.
What does your ERP need to run each Amazon model?
Check these before you sign anything with Amazon.
| Need | Vendor Central (1P) | Seller Central (3P) |
|---|---|---|
| Orders in | EDI 850 purchase orders and 860 changes | Marketplace orders through Amazon's API, Shopify's Amazon channel or a connector |
| Confirm | 855 acknowledgment with what you'll ship | Order acknowledged in Seller Central |
| Ship | 856 ASN built from scanned cartons, SSCC-18 GS1-128 labels, 753 and 754 routing on collect freight | FBA inbound with prep and FNSKU labels, or FBM labels and tracking |
| Bill and get paid | 810 invoice from shipped quantities, 820 remittance to match deductions | Settlement reports netted of fees |
| Inventory | Available to sell that excludes units promised to the Amazon PO; 846 inventory feed for Direct Fulfillment | FBA units kept on your books in an Amazon location; FBM drawing from your warehouse |
| Size and color | UPC per size on the PO, carton, ASN and invoice | Parent and child listings by size and color |
Both columns need the same foundation: style, color and size as real structure rather than a flat SKU list, and one stock record across Amazon, wholesale, retailers and your own site. That's the job of the inventory and WMS and order management layers of an apparel ERP.
How does AIMS360 run Vendor Central and Seller Central from one record?
Vendor Central on built-in EDI, FBA and marketplace orders through their own connections, and one stock record under all of it.
Vendor Central on built-in EDI
Amazon purchase orders arrive as EDI and land in the same order queue as your other retailers. The 855, 856 and 810 go back from AIMS360, and the UCC 128 carton label and the ASN come from the same scan, so they can't drift apart. EDI is part of the ERP, billed as a flat monthly fee per retailer with unlimited transactions and no per-document or kilocharacter fees. More on built-in EDI.
Direct Fulfillment, Amazon's 1P dropship
Direct Fulfillment runs on the same EDI: dropship purchase orders, the 855, the 856 and the 810, plus the 846 inventory feed, shipping on Amazon's label from your warehouse or 3PL. See dropship order management.
FBA, through Amazon's Selling Partner Appstore
AIMS360 is a listed app in Amazon's Selling Partner Appstore. Shipped FBA orders come into AIMS360 on the schedule you set, then pick and invoice automatically against an Amazon FBA warehouse in AIMS360, so the units you've sent to Amazon stay on your books and current next to your own warehouses. Styles map to Amazon by UPC or SKU. Details on the FBA page.
Marketplace orders you ship yourself
FBM orders come in through Shopify's Amazon channel, tagged so they can be scheduled and reported separately, or through the EasyShop API with PackageBee. They draw from the same stock as everything else and ship through your normal shipping flow.
Setup is done by AIMS360's own team, not an outside implementation partner, and 99% of AIMS360 customers are live within 90 days. Support is free and unlimited on every plan. See implementation.
Amazon Vendor Central vs Seller Central: FAQ
Direct answers to what apparel brands ask before they commit inventory to either Amazon program.
Vendor Central is Amazon's first-party (1P) program: Amazon buys your goods wholesale on a purchase order, owns them once received, sets the retail price and is the seller of record. Seller Central is the third-party (3P) marketplace: you own the inventory, set the price, stay the seller of record and pay Amazon a referral fee, plus fulfillment fees if you use FBA. Vendor Central is invite only; Seller Central has open registration. Our Amazon programs overview puts every program on one grid.
For most apparel brands, Seller Central, because Vendor Central is invite only and because 3P lets you hold the price your wholesale accounts see. Vendor Central fits brands Amazon has invited whose retailer EDI and carton labels already run clean, on steady replenishment styles that specialty accounts don't price-watch. Many brands run both, split by style.
Yes. There's no public sign-up; invitations come from Amazon. In fall 2024 Amazon ended vendor relationships with hundreds of smaller US vendors, reported as those under $5 million a year, and pointed them to selling on Seller Central. Amazon hasn't published a change to how it invites vendors, so treat later reports of fewer invitations as the market's read.
Yes. The common split puts steady core styles on 1P, launches and MAP-sensitive styles on 3P, and slow sizes on FBM from your own warehouse. Keep each style on one side so you aren't competing with Amazon Retail for the Buy Box on your own product. Both programs have to draw from one available-to-sell number, or a marketplace sale becomes a shortage claim on the 1P side. See inventory management.
On the terms in your vendor agreement, commonly Net 60 to 90 and sometimes longer, with an optional Quick Pay discount of 1 to 2% that shortens payment to roughly 10 to 20 days. Payments arrive net of chargebacks, shortage claims and agreed allowances, which one June 2026 finance analysis puts at roughly 3 to 8% of shipped revenue combined. The EDI 820 remittance shows each deduction.
Every two weeks, and since March 12, 2026 US funds are held until 7 days after confirmed delivery, a policy known as DD+7. In practice cash arrives about 18 to 21 days after the sale, net of referral and fulfillment fees, and later if Amazon holds a reserve for account health.
Amazon raised the on-time shipment expectation for North American vendors from 90% to 95% in early 2026. Defects were shown without charges from January 26 to February 26, 2026, and invoiced from February 27. The reported chargeback for a shipment that isn't on time is 3% of cost of goods. Vendor terms are set per vendor, so confirm against your own. Our Vendor Central page covers the full rule set.
Clothing and accessories are tiered by price: 5% on items at $15 or less, 10% above $15 up to $20, and 17% above $20, with a $0.30 minimum per item. Footwear is 15%. A Professional selling plan is $39.99 a month. FBA fees are separate. The Seller Central page shows where the $20 boundary bites.
It can. On Vendor Central, Amazon sets the retail price and is widely reported to follow lower prices it finds elsewhere online, including your wholesale accounts' sites. If a specialty store discounts a style, Amazon's price can follow, and your other accounts see your style cheaper on Amazon. Brands that protect wholesale pricing usually keep MAP-sensitive styles on Seller Central, where they set the price.
The core flow is the 850 purchase order, the 855 acknowledgment, the 856 advance ship notice and the 810 invoice. Around it sit the 860 purchase order change, the 846 inventory feed for Direct Fulfillment, the 753 and 754 routing request and instructions for collect freight, the 997 functional acknowledgment and the 820 remittance. Your vendor agreement decides which you need. See built-in EDI in AIMS360.
It depends on the style. FBA gives listings the Prime badge but adds fulfillment, storage, peak, prep and returns processing fees, so it pays on fast sellers with low return rates. Shipping FBM from your own warehouse is cheaper and keeps units available to wholesale and DTC, but without Prime. Seller Fulfilled Prime keeps the badge on your own freight if you meet Amazon's bar: from July 6, 2026, 40% one-day and 75% two-day delivery on standard-size Prime page views, reviewed weekly. Most apparel brands split it per style. See the FBA fee breakdown.
No, although the warehouse work looks the same: you hold the stock and ship a parcel to the shopper. Direct Fulfillment is a Vendor Central program, so Amazon is the seller of record, sets the price, provides the shipping label and pays you wholesale on vendor terms. FBM is a Seller Central option, so you're the seller of record, set the price, pay your own freight and receive the retail price less the referral fee.
Yes. Vendor Central and Direct Fulfillment run on the EDI built into AIMS360, with the carton label and ASN generated from the same scan. FBA connects through AIMS360's listed app in Amazon's Selling Partner Appstore and brings shipped orders back on a schedule you set, and FBM orders come in through Shopify's Amazon channel or the EasyShop API. All of it draws from one style, color and size stock record. Book a demo to see it on your own styles.
Where the Amazon facts on this page come from
All read on October 26, 2026. AIMS360 facts (350+ retailers on built-in EDI, flat monthly EDI fee per retailer, 99% of customers live within 90 days, free unlimited support) are from AIMS360's own records and plan terms. Amazon revises fees and vendor terms often, and Vendor Central terms are agreed per vendor.
- Amazon, Selling on Amazon: pricing: referral fees for clothing and accessories (5%, 10%, 17% by price, $0.30 minimum), footwear 15%, Professional plan $39.99 a month. Read October 26, 2026.
- SPS Commerce, How to stay compliant with Amazon's on-time shipment changes for North American vendors: on-time bar raised from 90% to 95%, phase dates, 3% of cost of goods for shipments not on time. Updated February 20, 2026.
- SPS Commerce, Retail news: Amazon DD+7, fuel surcharge and ad billing changes: DD+7 enforced in the US on March 12, 2026. April 17, 2026.
- Eightx, Amazon Vendor Central vs Seller Central: the finance comparison: Net 60 to 90 vendor terms, Quick Pay 1 to 2%, deductions and allowances 3 to 8% of shipped revenue, 3P cash about 18 to 21 days after sale. Ranges are the author's triangulation, not Amazon figures. June 4, 2026.
- SPS Commerce, What's going on with Amazon's Vendor Central shake-up: vendor terminations by November 9, 2024 and the push toward Seller Central. September 12, 2024.
- ChannelEngine, Amazon cutting ties with small vendors: closures notified September 2024, US vendors under $5 million in annual sales. October 30, 2024.
- Pattern, Amazon is ending FBA prep services in 2026: FBA prep and item labeling in the US ended January 1, 2026. August 6, 2025.
- Amazon, Selling Partner Appstore: Amazon's directory of apps that connect to Seller Central.
- CIRP, US Amazon Prime membership estimate: 201 million US Prime members, December 2025 quarter. January 20, 2026.
- PPC Land, Amazon tightens Seller Fulfilled Prime speed rules starting July 6: one-day 30% to 40%, two-day 70% to 75%, five-day 90%, weekly review, three strikes, 30-day trial to rejoin. May 26, 2026.
- Amazon, Fulfillment by Amazon: Amazon's claim that FBA shipping costs 70% less per unit than comparable premium options from other major US carriers, citing its 2024 Small Business Empowerment Report. Read October 26, 2026.
- Amazon, Buy with Prime: Amazon's claim of a 25% average conversion lift, from a sample of 37 merchants. Read October 26, 2026.
- Retail Dive, Amazon announces 2026 holiday fulfillment fees: peak fee October 15, 2026 to January 14, 2027, averaging $0.32 per unit, same as 2025. July 14, 2026.
Amazon, Vendor Central, Seller Central, Fulfillment by Amazon and Brand Registry are trademarks of Amazon.com, Inc. or its affiliates. Shopify and PackageBee are trademarks of their owners. AIMS360 is not affiliated with Amazon.
See 1P and 3P on one stock record, with your own styles
Bring an Amazon PO, a few size runs you sell on the marketplace and your current chargeback list. We'll walk the PO through to the ASN and invoice, and show the same units on the marketplace side.
