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Bare Necessities is one of the largest online specialty retailers of intimate apparel, carrying over 160 brands across an unusually deep band and cup range. Owned by Delta Galil Industries since 2020. AIMS360 holds the full size grid on one style record and runs the EDI order, inventory, ASN and invoice flow.

Bare Necessities logo, online intimate apparel retailer integrated with AIMS360 ERP

Bare Necessities EDI Integration

Bare Necessities EDI and inventory, one system

AIMS360 is a consumer brands ERP with managed Bare Necessities EDI built in. One platform holds the full band and cup size grid on a single style record, publishes availability so listings reflect what can actually ship, and runs bulk and drop-ship purchase orders, acknowledgments, ship notices and invoices. That matters here because Bare Necessities competes on carrying sizes nobody else stocks, which means most of your range is low velocity by design.

AIMS360
Consumer Brands ERP · Retailer EDI Included
160+
Brands carried on the site
1998
Online since, stores since the 1960s
350+
Retailers via managed EDI
40+
Years in the industry

Who is Bare Necessities, and who owns it now? Bare Necessities is one of the largest online specialty retailers of intimate apparel in the United States, founded in 1998 and grown out of a family lingerie store business that had operated in New Jersey since the 1960s. It carries bras, lingerie, swimwear, shapewear, sleepwear, hosiery and men's underwear from more than 160 brands. On ownership, the commonly repeated answer is out of date: Walmart bought the retailer in 2018 during a run of digital brand acquisitions, then sold it to Delta Galil Industries in 2020. Delta Galil is a global apparel manufacturer, so the retailer now sits inside a vertically integrated group rather than operating as an independent pure-play.

Looking for HerRoom or HisRoom? Those are operated by Andra Group, a separate company with its own vendor agreements.

What Actually Changes

Most of the range is low velocity on purpose

A specialist intimates retailer competes on carrying sizes nobody else carries. That changes what a slow-selling size means.

Slow does not mean wrong

In a normal assortment, a size that turns slowly is a candidate for cutting. Here it may be the reason a customer shops the site at all. Judge each band and cup combination on its own unit velocity and you will steadily dismantle the thing that makes the range valuable.

A missed size is a lost customer, not a traded-down sale

Someone shopping for a specific band and cup does not substitute. If her size is out, she leaves. That makes availability accuracy on the tail of the range worth more than it looks in unit terms.

The grid has to be readable as a grid

Sell-through only makes sense when you can see the whole band and cup matrix at once. Stored as loose SKUs, the pattern disappears and every buying decision becomes a guess dressed up as a spreadsheet.

One style, dozens of combinations

A single style in one colourway can carry dozens of size combinations before you multiply by colour. AIMS360 keeps them on one style record so the item master stays manageable and reporting rolls up on its own.

The sizes that turn slowest are often the reason the customer came. Cut them on velocity alone and you cut the proposition.

Who Bare Necessities Is

A specialist, twice acquired

Worth knowing the ownership history, because the commonly cited version is wrong.

Origins

Stores first, then online

The Wrubel family ran Bare Necessities lingerie stores in New Jersey from the 1960s. The online business launched in 1998, early enough that it grew up alongside ecommerce itself rather than being retrofitted onto a store chain.

2018

Acquired by Walmart

Walmart bought the retailer during its run of digital brand acquisitions alongside ModCloth, Bonobos, Moosejaw and Eloquii, intending to build category depth in intimates online.

2020

Sold to Delta Galil

Walmart sold Bare Necessities to Delta Galil Industries, a global apparel manufacturer. This is the current position, and it is the detail most sources still get wrong.

Assortment

160+ brands

The site carries a large multi-brand assortment across bras, lingerie, swim, shapewear, sleepwear, hosiery and men's underwear. As a vendor you are one of many, so being straightforward to trade with is part of holding your space.

Positioning

Fit and range

The business has long promoted an unusually wide band and cup range as its differentiator. Confirm the current published range with your buyer, since assortments move, but plan for depth rather than a standard curve.

A manufacturer parent

What Delta Galil ownership implies

The parent makes apparel at scale and owns brands of its own. Expect a partner that understands supply chain realities, and be clear on where your range sits relative to house brands.

Always-On Demand

Availability has to be right every day, not every season

An ecommerce retailer takes orders continuously in small quantities. That changes which failure hurts.

The risk

A listing that promises what you cannot ship

If your availability feed is stale, the site sells a size you no longer have. The cost is a cancellation and a customer who does not return, and it lands on the retailer's service metrics rather than yours in a way that gets noticed quickly.

The fix

One master stock record, channel rules on top

Availability comes from the same record that serves wholesale, drop-ship and your own DTC site, with allocation rules deciding what each channel can promise. A wholesale order taking the last of a size is reflected before the listing sells it again.

Band & cup grid Drop-ship & bulk One inventory pool Attribute data for listings

The Order Flow

Bare Necessities EDI, order in to invoice out

The document set, transport method and any portal requirements come from the vendor guidelines Bare Necessities issues to you, and AIMS360 configures to whatever those specify.

Stage What AIMS360 does
Purchase order in The order lands directly against live inventory at band and cup level rather than as an opaque SKU string, whether it is a bulk order or a drop-ship order.
Acknowledgment out What you can actually ship goes back from the order record, decided against real availability across the size grid.
Inventory availability Published from the master stock record so listings reflect what can genuinely be fulfilled, not what was true last night.
Pick, pack and ship Drop-ship parcels and bulk cartons both built from the same warehouse records, with tracking captured as they close.
Ship notice out Generated from the real shipment record with tracking attached, so the customer gets a number that works.
Invoice out Sent with the order, shipment and agreed terms already attached.

Managed Onboarding

We map it, test it, and stay on it

Bare Necessities issues the vendor guidelines and trading partner details once your supply agreement is in place. AIMS360's EDI specialists map to those requirements, run testing with you and monitor the connection in production, the same fully managed EDI service behind every retailer we support. For an intimates program the work that pays off first is item data: the full size grid and the product attributes behind each listing, complete before the first orders flow rather than corrected listing by listing afterwards.

Bare Necessities EDI FAQ

Bare Necessities questions, answered

Bare Necessities is owned by Delta Galil Industries, which acquired it in 2020. Walmart had bought the retailer in 2018 as part of a run of digital brand acquisitions and sold it two years later, so references to Walmart ownership are out of date. Delta Galil is a global apparel manufacturer, which means the retailer now sits inside a vertically integrated group rather than operating as an independent pure-play.

Bare Necessities is one of the largest online specialty retailers of intimate apparel in the United States, founded in 1998 and grown out of a family lingerie store business operating in New Jersey since the 1960s. It carries bras, lingerie, swimwear, shapewear, sleepwear, hosiery and men's underwear from more than 160 brands, and has built its position on carrying a far deeper band and cup range than a general retailer stocks.

Because most of the range is low velocity by design. A retailer carrying bands from the high twenties into the fifties and cups well beyond the common letters is selling completeness, not volume per size. Judge each size on its own unit sales and you will cut the sizes that make the assortment worth shopping. The range has to be read as a grid, which means it has to be stored as one.

The band and cup grid sits on one style record, with colour alongside it, so a single style stays one product with many sizes rather than dozens of unrelated items. That is what makes it possible to see sell-through across the whole grid, roll up buying, and answer a buyer's question about the range without rebuilding a report.

No. They are separate companies and separate vendor relationships. HerRoom and HisRoom are operated by Andra Group in Dallas, Texas. Bare Necessities is a separate business owned by Delta Galil Industries. Both are online intimates specialists, so a brand may well supply both, but the agreements, guidelines and trading partner setups are independent of each other.

Yes. Drop-ship runs as a channel in the same OMS as bulk wholesale, drawing on the same inventory pool, so a drop-ship order cannot promise units a bulk purchase order has already committed. For an online retailer taking orders continuously in small quantities, that single pool matters more than carton logistics.

The working flow is the purchase order in, an acknowledgment back, a ship notice with tracking at shipment, and an electronic invoice, with inventory availability shared so listings reflect what can actually ship. The exact document set, transport method and any portal requirements come from the vendor guidelines Bare Necessities issues to you.

No. Managed EDI is part of the AIMS360 platform, so there is no separate EDI vendor to license, no per-document or kilocharacter fees and no middleware layer to reconcile. Purchase orders land directly against live inventory and documents go back out to the retailer's spec from the same system.

Typically a few weeks once vendor guidelines and trading partner details are issued. For an intimates program the long pole is usually item data rather than the connection, because the full size grid and the product attributes behind each listing both need to be complete before the first orders flow.

Get Started

Supplying Bare Necessities, or pitching them?

Bring your size range to a demo and we will show you the full band and cup grid in a real order screen, plus how availability reaches an always-on site from one record.