Andra Group is the Dallas company behind HerRoom and HisRoom, online retailers carrying hundreds of intimates and basics brands. AIMS360 handles the deep band and cup size matrix, the product data their listings depend on, and the EDI order, ASN and invoice flow from one system.
Andra Group EDI Integration
AIMS360 is a consumer brands ERP with managed Andra Group EDI built in. Andra Group runs HerRoom and HisRoom, online retailers built on carrying full size ranges and describing every product in detail. That means two things have to be right before you sell a single unit: the complete band and cup grid, and the product data behind each listing. AIMS360 holds both on the same style record that runs your inventory, and handles the order, ship notice and invoice flow from the same system.
Who is Andra Group, and what does supplying them involve? Andra Group is a Dallas, Texas ecommerce company founded in 1998 by Tomima Edmark. It operates HerRoom.com, launched in 2000 as one of the first online destinations built specifically for buying bras by fit, and HisRoom.com, the men's underwear and basics site launched about two years later. Between them the sites carry hundreds of brands. Because these are pure ecommerce retailers with no fitting room, the vendor requirements are unusual: your full band and cup size range has to be represented accurately, and your product attribute data has to be complete enough to support a listing that sells on information alone. Orders arrive continuously rather than in seasonal blocks, so inventory accuracy carries more weight than carton logistics.
Who Andra Group Is
Andra Group has been selling intimates online since before most brands had a website, and the model has stayed consistent.
Launched in 2000 to solve a specific problem: buying a bra that fits without a fitting room. The site carries bras, panties, shapewear, sleepwear, hosiery and swim across a wide brand list, with fit guidance built into the shopping experience.
Launched about two years after HerRoom, covering men's underwear, socks and wardrobe basics. Lower size complexity than the women's side, but the same emphasis on carrying full ranges and describing products properly.
Founded in 1998 by Tomima Edmark and still based in Dallas. An independent multi-brand retailer rather than part of a larger group, which means vendor relationships are direct.
The two sites carry hundreds of brands between them, so a vendor is one of many. Being easy to trade with, accurate on availability and complete on product data is how a brand earns assortment space.
Andra Group holds a business method patent covering showing products from back and side views as well as the front. Product presentation is not a nice-to-have here, it is the reason customers buy from them rather than elsewhere.
Orders come in steadily in small quantities rather than in large seasonal drops. That changes what good looks like operationally: accurate availability every day matters more than the ability to ship one big pallet correctly.
The Part Generic Systems Break On
Intimates carry the deepest size matrix in apparel, and it is where most ERP implementations come apart.
Every bra style runs a band and cup grid. A single style in a single colorway can carry dozens of size combinations, and demand across that grid is uneven in ways that do not resemble a normal size curve. Sell-through concentrates in some combinations and sits in others, and the pattern differs by style.
A generic ERP treats every band and cup combination as an unrelated SKU. Buying becomes guesswork, allocation cannot see the grid, and reporting cannot tell you that a style is selling while three cup sizes are dead. AIMS360 carries the matrix on one style record, so a style is one product with many sizes rather than dozens of disconnected items.
Product Data Is Part of the Product
For a retailer whose customers cannot try anything on, your attribute data is not administrative overhead. It is what converts.
Fabric, construction, closure, strap configuration, coverage, care and country of origin belong on the style record in the same system that holds the inventory, so what you send a retailer and what you ship are describing the same thing.
The same attribute data supports an ecommerce retailer's listing, your own DTC site and a wholesale line sheet. Maintained once, it stops the drift that happens when three teams keep three versions of the same product description.
Inventory feeds tell the retailer what can actually ship right now. When availability is wrong on a site that sells continuously, the cost is a cancelled order and a customer who does not come back, not a late pallet.
The Order Flow
The document set and any labelling requirements come from the vendor guidelines Andra Group issues to you, and AIMS360 configures to whatever those specify. The shape of the flow is consistent.
| Stage | What AIMS360 does |
|---|---|
| Purchase order in | The order lands directly against live inventory, at the band and cup level rather than as an opaque SKU string. No retyping from a portal export. |
| Acknowledgment out | What you can actually ship goes back from the order record, decided against real availability across the size grid. |
| Drop-ship or bulk | Both run as channels in the same OMS on the same inventory pool, so a drop-ship order cannot promise units a bulk order already committed. |
| Ship notice out | Generated from the actual carton record as the shipment closes, so what the retailer receives matches what left. |
| Invoice out | Sent with the order, shipment and agreed terms already attached. |
| Inventory availability | Shared from the master stock record so listings reflect what can genuinely be fulfilled today. |
Managed Onboarding
Andra Group issues the vendor guidelines and trading partner details once your supply agreement is in place. AIMS360's EDI specialists map to those requirements, run testing with you and monitor the connection in production, the same fully managed EDI service behind every retailer we support. For an intimates program the work that pays off is item data: the size grid and the product attributes behind each listing, cleaned before mapping rather than corrected listing by listing afterwards.
Andra Group EDI FAQ
Andra Group is a Dallas, Texas ecommerce company founded in 1998 by Tomima Edmark. It operates HerRoom.com, launched in 2000 as one of the first online destinations built specifically for buying bras and lingerie by fit, and HisRoom.com, the men's underwear and basics site launched about two years later. Between them the sites carry hundreds of brands across bras, panties, shapewear, sleepwear, hosiery, swimwear, men's underwear and socks.
Because the entire proposition is fit and information rather than floor space. HerRoom built its business on carrying full size ranges and describing each product in detail, and the company holds a business method patent covering showing products from back and side views as well as the front. For a vendor that means two things: your size range needs to be complete and accurately represented, and your product attribute data has to be good enough to support a listing that sells without a fitting room.
Because a bra is not sized on one dimension. Every style runs a band and cup grid, so a single style in a single color can carry dozens of size combinations, and demand across that grid is uneven. A generic ERP treats each combination as an unrelated SKU string, which makes buying, allocation and reporting nearly unusable. AIMS360 carries the band and cup matrix on one style record, so the style is one thing with many sizes rather than many disconnected products.
Yes. Drop-ship runs as a channel in the same OMS as bulk wholesale, drawing on the same inventory pool, so a drop-ship order cannot promise units a bulk purchase order already committed. For a pure ecommerce retailer that matters more than usual, because orders arrive continuously in small quantities rather than in seasonal blocks.
The working flow is the purchase order in, an acknowledgment back, an advance ship notice at shipment, and an electronic invoice, with inventory availability shared so listings reflect what can actually ship. The exact document set and any labelling requirements come from the vendor guidelines Andra Group issues to you, so confirm those with your contact before onboarding.
Availability comes from one master stock record shared across wholesale, drop-ship and your own DTC channel, with allocation rules deciding what each channel can promise. That is what stops an online retailer's listing showing a size as available after a wholesale order has already taken the last of it.
No. Managed EDI is part of the AIMS360 platform, so there is no separate EDI vendor to license, no per-document or kilocharacter fees and no middleware layer to reconcile. Purchase orders land directly against live inventory and documents go back out to the retailer's spec from the same system.
Yes. Andra Group orders, other retailer EDI programs, Shopify DTC and marketplace orders all allocate against one inventory pool with channel rules, so no channel quietly sells units another has already promised.
Typically a few weeks once vendor guidelines and trading partner details are issued. For an intimates program the long pole is usually item data rather than the connection, because the size matrix and the product attributes behind each listing both need to be complete and correct before the first orders flow.
Get Started
Bring your size range to a demo and we will show you the band and cup grid in a real order screen, plus how product data and availability reach the retailer from one record.
