Bealls Outlet and Burkes Outlet are now bealls, an off-price chain of about 600 stores. AIMS360 runs the EDI natively, with off-price buys drawing on inventory you deliberately set aside.
Bealls Outlet and Burkes Outlet became one chain called bealls in 2023, roughly 600 stores built to compete with TJ Maxx, Marshalls and Ross. For a brand, off-price is where big opportunistic buys happen fast, and the operational question is not whether you can send an 856. It is whether your inventory can say yes to a large order today without breaking a promise you made to a full price account last month.
AIMS360 connects to bealls natively over EDI, from the same order and inventory record that runs your full price retail, wholesale and DTC. An off-price purchase order lands in the same queue as everything else, draws on stock you have deliberately made available to off-price, and goes out with GS1-128 cartons and an ASN generated from the same scan that packed the boxes. The EDI is part of the ERP, with no separate subscription and no per document fees of AIMS360's own.
Off-price is a normal, healthy part of a consumer brand's life. Seasons end, buys run long, and a channel that turns excess inventory into cash quickly, in volume, without a markdown parade on your own site, is worth treating professionally rather than as an afterthought. Treating it professionally mostly means being able to answer one question instantly and honestly: how many units can I actually commit, right now, without hurting anybody else.
In April 2023, Bealls Inc. of Bradenton, Florida merged its two off-price chains, Bealls Outlet and Burkes Outlet, into a single banner: bealls, lower case, roughly 600 stores, with new signage complete by the end of 2023. Burkes Outlet had only ever existed because the company's license to the Bealls name was limited to Florida, Georgia and Arizona; once it bought nationwide rights to the name out of the Stage Stores liquidation in October 2020, the second name had no reason to exist.
So: an old vendor guide saying Bealls Outlet, a buyer's email signature saying Burkes, and a storefront saying bealls all describe the same chain. The full two-company history, including what happened to the unrelated Texas Bealls, lives on the Bealls disambiguation page.
Off-price is not a discounted version of department store buying. It is a different job, and the differences are exactly the things that stress a brand's systems.
An off-price buyer is looking for quantity at a price: end of season goods, overruns, cancelled orders, closeouts. The call comes when it comes, and the deal usually needs an answer in days, not weeks.
Instead of a steady replenishment cadence, you get large one-shot purchase orders. One 850 can move more units than a full price account orders in a season, which is wonderful for cash and demanding on the warehouse.
Margins are thin by design, which means a chargeback that would be annoying on a full price order can eat the profit on an off-price one. Compliance accuracy matters more here, not less.
The buy was made for a moment on the sales floor. Miss the window and the reason for the buy erodes, so routing instructions and ship dates get enforced.
Broken size runs and mixed lots are often acceptable in off-price where they never would be in a department store, but the cartons still have to say exactly what is in them. Irregular contents make the ASN more important, not less.
Brands that treat off-price buyers as a professional channel, with clean data, honest availability and reliable execution, get the call first the next time there is a buy to make. That reputation is worth real money at the end of every season.
Walk through what actually happens when the call comes, and notice how much of it is inventory truth rather than EDI plumbing.
| Moment | What has to be true |
|---|---|
| The offer | You need to know, immediately, how many units of which styles are genuinely uncommitted. Not on hand, uncommitted. If producing that number takes a spreadsheet exercise, the deal waits on the spreadsheet. |
| The commitment | The moment you say yes, those units have to leave every other channel's view of availability, or your own ecommerce and your full price accounts will sell them again while the paperwork catches up. |
| The 850 arrives | A large, style and size specific order lands and has to be allocated without hand sorting. Same queue, same record, rules applied per program. |
| Pick, pack, label | High volume, sometimes irregular assortments, GS1-128 on every carton, contents matching the label matching the file. Scanning is what makes that survivable at speed. |
| ASN and invoice | The 856 before arrival, built from scans, and an 810 generated from what shipped. On thin margins, document accuracy is margin protection. |
From published Bealls EDI partner listings: a required core of 850, 810 and 997, with the 856, 855, 860, 864 and 820 in the supported set, plus GS1-128 carton labels. Your vendor guide decides your program's specifics, and DC receiving generally expects the ASN, so wire it up regardless of which column it sits in. The fuller document walkthrough is on the main Bealls page.
The reason brands hesitate about off-price is rarely the economics of the buy itself. It is fear of collateral damage: overselling stock that full price accounts were promised, or muddying which goods belong to which channel. Both are inventory architecture problems, and both have clean answers.
End of season goods, made-for-outlet programs and units earmarked for off-price sit in a virtual warehouse, out of the availability every other channel sees. An off-price buy draws from that pool and nothing else, so the question "can we do this deal" has a boundary built in.
When programs do compete for the same units, allocation rules decide deliberately, by the priorities you set, rather than by whichever order hit the warehouse first.
Because off-price, wholesale, retail EDI and DTC all read the same stock record, committing a buy updates everyone's availability at once. The oversell that happens in the gap between systems cannot happen when there is no gap.
End of season clearance lands next to holiday volume. The same AIMS360 platform carries both, including a customer processing over 1.2 million orders per day, with no per document fees of AIMS360's own multiplying alongside your order count.
Available to sell with commitments netted out is the number that lets you answer an off-price buyer the same day.
A large 850 allocates by rule, picks by scan and packs into labeled cartons without anyone re-keying a line.
GS1-128 labels and the 856 come from the same scan, and the 810 is generated from what shipped, which is how thin-margin orders stay profitable.
bealls lands in order management next to your department stores, wholesale and DTC. See native EDI.
What brands ask about the off-price side.
Yes, natively over EDI, as part of the ERP. Purchase orders, acknowledgments, ASNs and invoices move between bealls and the same record that runs your other channels, with GS1-128 cartons and the ASN built from the packing scan. There is no separate EDI subscription and AIMS360 charges no per document or per kilocharacter fees of its own.
No. In April 2023 Bealls Inc. merged Bealls Outlet and Burkes Outlet into one off-price chain called bealls, lower case, roughly 600 stores, with signage complete by the end of 2023. Old vendor documents saying Bealls Outlet describe the same chain under its former name.
It was renamed, not closed. Burkes Outlet only existed because the company's license to the Bealls name covered just Florida, Georgia and Arizona. After Bealls Inc. bought nationwide rights to the name out of the Stage Stores liquidation in October 2020, the separate name became unnecessary, and every Burkes Outlet became a bealls in the 2023 rebrand.
Planned versus opportunistic. A department store writes orders against a seasonal plan on a cadence. An off-price buyer takes quantity at a price when the opportunity appears, so orders are larger, less frequent, faster moving and thinner margined, with tight ship windows. The paperwork is similar. The rhythm, and what it demands from your inventory, is not.
Published Bealls EDI partner listings show a required core of the 850 purchase order, 810 invoice and 997 acknowledgment, with the 856 ASN, 855, 860, 864 and 820 in the supported set, plus GS1-128 carton labels. Confirm your program's requirements in your vendor guide, and treat the ASN as expected for DC shipments regardless of which column it appears in.
Segregate the inventory before the conversation starts. In AIMS360, end of season and outlet-designated goods sit in a virtual warehouse outside the availability your full price channels see, so an off-price buy draws only from the pool you built for it. Allocation rules arbitrate deliberately if programs ever compete, and because every channel reads one stock record, committing the buy updates everyone at once.
Yes, and that is the normal shape of off-price. A large 850 lands in the same queue as everything else, allocates by rule, and moves through scanning, GS1-128 labeling and the ASN without manual re-keying. The platform runs far larger volume daily, including a customer processing over 1.2 million orders per day.
Because a chargeback that is annoying at full price margins can erase the profit on an off-price order. The most common failures, carton contents not matching the label or the ASN not matching the shipment, are prevented by building the label and the 856 from the same scan. Accuracy is not compliance theater here. It is the margin.
Yes. A third party 3PL maps to a real AIMS360 location, so a large off-price order can be fulfilled from wherever the goods actually sit, with the ASN and tracking reflecting the true ship point.
Yes, especially for off-price. Opportunistic buys get revised, and a quantity change that arrives as an 860 updates your allocation automatically instead of surfacing as a surprise at the dock. It is in the supported set on published Bealls partner listings.
Same parent, different banner. Bealls Inc. of Bradenton runs bealls as its off-price chain and Bealls Florida as its department store chain, alongside Home Centric and Rugged Earth Outfitters. The full history of the name, including the unrelated Texas Bealls that liquidated with Stage Stores in 2020, is on our main Bealls page.
Not with AIMS360. The connection is part of the ERP, the documents are generated from the same record that runs your inventory and warehouse, and there are no per document or per kilocharacter fees of AIMS360's own. A peak of clearance volume at season end does not multiply an EDI bill.
Last reviewed 7 August 2026 by the AIMS360 EDI team. The merger of Bealls Outlet and Burkes Outlet into the bealls banner was announced 4 April 2023 and completed by the end of 2023, covering roughly 600 stores. Burkes Outlet's existence traced to a license limiting the Bealls name to Florida, Georgia and Arizona before Bealls Inc. purchased nationwide rights in the Stage Stores liquidation, reported October 2020. The EDI document set is from published Bealls EDI partner listings. Descriptions of off-price buying mechanics are general to the channel rather than statements of Bealls policy. Retailer programs and requirements change, so confirm current specifics with your Bealls contact and vendor guide.
Bring your end of season position and your full price commitments to a demo, and we will show you the availability number that lets you say yes to a buy without breaking a promise.
