AIMS360 runs Faire wholesale marketplace orders beside your retail EDI, ecommerce and B2B on one stock record, with allocation rules keeping every channel honest.
Faire connects independent brands with hundreds of thousands of independent retailers, funds their net 60 terms, and sends you wholesale orders shaped like ecommerce. The ERP question is what happens when that flood of small orders hits the same inventory your retail EDI, your reps and your own site are selling. AIMS360 answers it with one stock record.
AIMS360 runs the operational side of a Faire program from the same order and inventory record as your retail EDI, ecommerce and house wholesale. Faire orders land in one queue beside everything else, availability is published from one stock record with commitments netted out, and fulfillment runs through the same warehouse, scanning and 3PL connections as your other channels. The connection is configured to your program during implementation, and none of it requires a second inventory system.
Faire solved a real problem for independent brands: finding and transacting with small retailers used to mean trade shows, reps and chasing payments. What Faire did not solve, because no marketplace can, is what happens inside your business when hundreds of small wholesale orders draw on the same stock as your majors. That part is the ERP's job.
Faire was founded in 2017 and runs an online wholesale marketplace: independent retailers browse brands the way consumers browse a store, place wholesale orders online, and get terms most small shops could never negotiate alone. Faire's published figures put more than 100,000 brands on the platform, reaching over 700,000 retailers across roughly 35 countries.
Faire extends eligible retailers 60 day payment terms and free returns on qualifying first orders. That removes the risk that keeps a small boutique from trying a new brand, which is precisely why the channel produces so many new accounts.
Faire pays the brand on its payout schedule and takes the collection risk on the retailer's terms. For a brand that has chased small independents for checks, this alone explains the commission.
Faire is a marketplace, not a distributor. The wholesale order lands with you, and picking, packing and shipping it well is your problem, several hundred times a season.
Retailers you invite through your Faire Direct link order at 0 percent commission while getting Faire's terms and checkout. Many brands quietly move their existing small accounts onto it for exactly that reason.
Faire's published rates. Programs and percentages change, so confirm the current schedule with Faire before modeling margin on any of this.
| Order type | Published rate |
|---|---|
| First order from a new retailer | 25% commission. The acquisition price for an account Faire found you. |
| Reorders | 15% commission. |
| Faire Direct | 0% commission on retailers you bring yourself. |
| Next day payout | Optional, around 3%. |
Faire's orders are wholesale in economics and ecommerce in shape. That combination has specific consequences.
| What happens | What has to be true in your system |
|---|---|
| Many small orders, always on | Orders from hundreds of boutiques arrive continuously, not on a buying calendar. They have to flow into one queue and allocate by rule, because nobody can hand triage that volume. |
| Inventory is sold in public | A stale stock number does not create a backorder, it creates a cancellation a shop owner sees. Availability published to Faire has to be available to sell, with your EDI and wholesale commitments already netted out. |
| Pick and pack, wholesale flavored | Case quantities and prepacks matter less than on a department store order, but accuracy still decides whether a first order becomes a reorder at 15 percent. |
| Faire handles the money | No 810 invoice cycle, no chasing payment. Your ERP's job is the operational and accounting truth: what shipped, what it cost, what the channel actually earns after commission. |
| Seasonal surges | Faire's market events and the wholesale calendar produce spikes. The same AIMS360 platform carries them beside your holiday retail EDI, including a customer processing over 1.2 million orders per day, with no per document fees of AIMS360's own. |
Faire is not an X12 network: no 850, no 856, no GS1-128 mandate, no routing guide, no chargeback schedule. A department store sends few large orders under a compliance regime that forces discipline on you. Faire sends hundreds of small orders with no regime at all, which means the discipline has to come from your own system: honest availability, rule based allocation, costs known well enough to survive the commission.
Faire lands in order management beside retail EDI, house wholesale, reps and DTC, instead of in another browser tab somebody checks.
Available to sell nets out open orders and allocations before Faire sees a number, and a virtual warehouse can hold stock out of the channel entirely.
When a department store order and a wave of Faire orders want the same units, allocation rules settle it by your priorities rather than by timestamp.
Style level costing means the 25 percent question has a real answer per product, not a seasonal guess. Some styles belong on Faire. Some do not. The record tells you which.
When a big retailer picks you up, the native EDI for 350+ retailers is already in the same system, so the step up is configuration, not a migration.
Your warehouse or a third party 3PL, with tracking flowing back from wherever the box actually left.
Yes. AIMS360 runs the operational side of a Faire program from the same order and inventory record as your retail EDI, ecommerce and house wholesale: Faire orders land in one queue, availability comes from one stock record with commitments netted out, and fulfillment runs through the same warehouse and 3PL connections as everything else. The connection is configured to your program during implementation, and none of it requires a second inventory system.
Faire is an online wholesale marketplace, founded in 2017, that connects independent brands with independent retailers, with published figures of more than 100,000 brands and access to over 700,000 retailers across roughly 35 countries. Retailers browse and order wholesale online, Faire extends them 60 day payment terms and free returns on eligible first orders, and the brand ships the order. It is wholesale, but it arrives shaped like ecommerce.
Faire's published rates have been 25 percent commission on a first order from a new retailer, 15 percent on reorders, 0 percent on orders from retailers you bring yourself through Faire Direct, and an optional fee of around 3 percent for next day payout. Rates and programs change, so confirm the current schedule directly with Faire before you model margins on it.
No. Faire is not an X12 EDI network: there is no 850, 856 or 810 cycle, no GS1-128 carton labeling requirement and no routing guide. Orders, inventory and fulfillment move through Faire's own platform and integrations. That is exactly why the ERP question matters: without an EDI mandate forcing discipline, the only thing keeping Faire honest with your other channels is whether they all read one stock record.
Faire does, on eligible orders. The retailer gets 60 day terms from Faire, and Faire pays the brand on its payout schedule regardless, which is one of the genuine attractions for a brand used to chasing small independents for payment. Confirm the current payout timing and eligibility rules with Faire, and remember the commission is the price of that convenience.
Faire Direct is Faire's program for the retailers you bring to the platform yourself: you share your Faire Direct link with your existing wholesale customers, and orders they place come through at 0 percent commission while they get Faire's terms and checkout. Operationally those orders behave like any other Faire order, landing in the same queue and drawing on the same stock record in AIMS360.
Scale per order, inverted. A department store sends few, large purchase orders under a compliance regime. Faire sends many small wholesale orders from hundreds of different boutiques, with no compliance regime at all. The department store tests your labeling and ASN accuracy. Faire tests your pick and pack efficiency and your inventory honesty, because a flood of small orders against a stale stock number cancels in public.
By publishing available to sell rather than units on hand, with open orders and allocations netted out before the number reaches Faire. Stock committed to a retailer EDI program or a large wholesale order never enters what Faire can sell, and allocation rules arbitrate deliberately when channels compete. Units can also be held back entirely in a virtual warehouse.
Yes, and that combination is the normal shape of a modern independent brand: DTC on Shopify, wholesale through Faire and your own reps, and retail EDI as the majors pick you up. In AIMS360 all of it lands in one order management queue and draws on one stock record, so growing into a new channel is configuration rather than another system.
Yes. A third party 3PL maps to a real AIMS360 location, so Faire orders can be fulfilled from wherever the stock sits, with ship confirmation and tracking flowing back from the true ship point, exactly as with your other channels.
It depends what job you give it. As a customer acquisition channel for independent boutiques, the economics can work: the commission replaces the cost of trade shows and rep commissions for accounts you would never have found. As a channel for your existing accounts, Faire Direct at 0 percent changes the math again. Where brands sour on it is margin discipline: a 25 percent commission on top of wholesale pricing only works if your costs are actually known, which is an ERP question before it is a Faire question.
Joining Faire itself is fast by retail standards, since there is no EDI certification cycle. The real work is data readiness: clean styles, colors, sizes and UPCs, honest inventory, wholesale prices with margin that survives the commission, and imagery that sells in a browse feed. Get those right in the ERP first and the channel launch is configuration rather than a project.
Last reviewed 8 August 2026 by the AIMS360 team. Faire was founded in 2017. The figures of more than 100,000 brands, roughly 35 countries and access to over 700,000 retailers, the commission rates of 25 percent on first orders, 15 percent on reorders and 0 percent through Faire Direct, the optional next day payout fee of around 3 percent, and the 60 day terms with free returns on eligible first orders are Faire's published figures as commonly reported, and they change, so confirm the current schedule directly with Faire. Descriptions of marketplace wholesale operations are general to the channel. Nothing on this page describes any specific brand's Faire terms.
Bring your Faire volume, your other channels and your costing questions to a demo, and we will show you what one stock record does to marketplace wholesale.
