Explore AIMS360's apparel business software
FREE DEMO
AIMS360 Case Study

Full Turn Custom Apparel: a golf apparel business rebuilt on one ERP

Full Turn Custom Apparel sells custom-branded apparel programs to golf clubs, resorts, pro sports teams, colleges, and corporations. Since rebuilding its selling process on AIMS360 and RepSpark, the company runs three distinct business lines, has added no home-office headcount in five years, and gets 2 to 4 hours back every week on inventory availability checks alone.

This is the ERP side of that story: how the operational data inside AIMS360 makes a digital selling channel worth trusting. The joint case study published with RepSpark tells it from the sales side.

Folded custom golf polos from Full Turn Custom Apparel with the AIMS360, RepSpark, and Full Turn logos and the words integrated back-office ERP plus B2B wholesale selling, from the joint case study
From the joint case study: Full Turn's custom golf polos, sold through RepSpark, run on AIMS360.

The results, up front

All figures below were published in the joint Full Turn case study with RepSpark, which names AIMS360 as the ERP behind them.

3
Distinct business lines running on one connected stack
0
Home-office headcount added in five years of growth
2-4 hrs
Back every week on inventory availability checks alone
100+
Hours reclaimed every year across the operation

Who is Full Turn Custom Apparel?

Based in Northern California, Full Turn has spent about two decades building custom apparel programs for demanding buyers: golf clubs and resorts that want their logo colored exactly right, pro teams and colleges with strict brand rules, and corporations ordering across a wide product range. By its own count, the company serves more than 1,000 specialty retailers across the US and international markets.

Custom work is unforgiving. Every program carries specific colors, fabrics, branding, and delivery expectations, so the operational data behind each order has to be right the first time. Long before the digital selling rebuild, AIMS360 was already Full Turn's system for inventory, customer records, and day-to-day operations.

Company
Full Turn Custom Apparel
Website
fullturndirect.com
Segment
Custom-branded golf and corporate apparel
Customers
Golf clubs, resorts, specialty retail, pro teams, colleges, corporations
ERP
AIMS360
B2B selling platform
RepSpark, via direct API integration
Order channels
RepSpark, EDI, custom programs

The problem: selling on paper, executing in software

Before 2020, Full Turn's front end and back end spoke different languages. Reps sold face to face with physical samples, swatch books, and handwritten order forms. Those forms went back to the office by fax, and a customer service team typed them into the ERP by hand.

Every step added a chance to get something wrong. A misread size run. A missing fax page. A typo during re-keying. And even a perfectly entered order could stall, because the product a rep sold was not always the product the warehouse could ship. Sorting that out meant calls, emails, substitutions, and rework.

The economics were wearing thin too. The published study puts trade show costs near $100,000 per event, on top of expensive printed catalogs. When 2020 upended the pre-book model the whole industry had relied on, Full Turn chose to rebuild how it sells rather than patch the old process. The one thing it did not want to replace was the ERP holding its operational truth.

One system of record, one selling surface

The rebuild paired two platforms with a clean split of responsibilities, connected by a direct API integration that the AIMS360 and RepSpark teams built together.

AIMS360: the operational engine

  • Inventory and available to sell by date
  • Factory purchase orders, ex-factory and in-warehouse dates
  • Receiving and landed duty paid costing
  • EDI orders from accounts that require it
  • Pick tickets, invoicing, and accounts receivable
  • Commission reporting, exports, and profitability

RepSpark: the buyer-facing experience

  • Digital catalogs and professional product photography
  • Curated assortments and suggested orders
  • Microsites for trunk shows and tournament programs
  • Order entry for reps and buyers
  • Invoice visibility for accounts

The point of the split is simple: a beautiful catalog is only as good as the numbers behind it. What buyers see in RepSpark is calculated in AIMS360, so what gets sold and what gets shipped come from the same source. Details on the integration live on the AIMS360 RepSpark integration page.

“One without the other doesn’t work.”

Rollie Kileen, VP Operations, Full Turn Custom Apparel, on running RepSpark and AIMS360 together.

Available to sell by date: the feature that changed the week

Units on hand is the wrong question for a business like Full Turn's. The right question is what can be sold and delivered for a given ship date, once future-dated orders and incoming production are accounted for. AIMS360 answers that question directly: it calculates available-to-sell inventory by date, netting committed orders and work in progress against what is on hand and what is arriving.

Before

Every "can we commit to this?" question landed on the operations desk. Answering it meant manually reconciling current stock, open order files, incoming work in progress, and future commitments. The same math, several times a week, interrupting whatever else was in flight.

After

The calculation lives in AIMS360 and flows to RepSpark through the API, where reps and buyers see it live. Nobody waits on a manual check. The operations team gets 2 to 4 hours back every week from this one workflow, and the sales team commits to dates with confidence.

Production dates drive what buyers see

Factory purchase orders in AIMS360 carry the style, the color, the quantity, and two dates that matter: when goods leave the factory and when they land in the warehouse. Those dates are not just internal planning fields. They feed the availability that appears externally through RepSpark, so if an in-warehouse date slips, the selling experience reflects it.

That connection is what keeps promises honest. Full Turn sells against what it can realistically receive, fulfill, and invoice, not against a snapshot that was true last month.

EDI and B2B orders in one workflow

RepSpark is a key order channel for Full Turn, but not the only one. Certain accounts, including some college programs, require EDI. Those purchase orders never touch RepSpark; they flow straight into AIMS360 alongside everything else.

From there, one team runs one workflow: picking, fulfillment, invoicing, and reporting are handled the same way whether an order arrived through RepSpark or through EDI. That is what lets the company scale order sources without fragmenting its operation. AIMS360's EDI is built in-house, with connections to major retailers listed on the EDI retailers page.

Three business lines, one connected stack

The rebuilt selling process did more than remove faxes. It let Full Turn operate as a structurally different company, running three distinct lines of business on the same AIMS360 and RepSpark foundation.

Line 01

Evergreen Core

Products stocked year-round based on historical demand. AIMS360 manages the inventory and operational data; RepSpark surfaces live availability for at-once selling.

Line 02

Fashion Pre-Book

Seasonal capsules launched as time-windowed pre-sales. Factory purchase orders are placed in AIMS360 against real pre-book demand plus a buffer, instead of guesses built on last year.

Line 03

Custom Design Work

Customer-specific colors, fabrics, SKUs, and branding programs. The selling stays relationship-driven; AIMS360 carries the operational load behind it: production, costing, fulfillment, and profitability.

Landed cost and profitability, order by order

Selling smarter only matters if the margin holds. Full Turn manages FOB costing, duty rates, transportation costs, and landed duty paid costing inside AIMS360, alongside receiving, commission reporting, exports, invoicing, and accounts receivable.

The result is visibility past the sales order: what each program and product means for fulfillment and margin, not just for revenue. That is the difference between a busy quarter and a profitable one.

Golf apparel ERP case study FAQs

The questions buyers and operators ask most about Full Turn's setup, answered from the ERP side.

Full Turn Custom Apparel runs on AIMS360, which serves as its system of record for inventory, factory purchase orders, receiving, landed duty paid costing, EDI, pick tickets, invoicing, accounts receivable, commission reporting, exports, and profitability. RepSpark handles the buyer-facing selling experience through a direct API integration.

Available to sell by date goes past units on hand. AIMS360 calculates what can be sold and delivered for a given ship date by netting committed future orders and in-progress production against current stock and inbound goods. For Full Turn, that replaced a manual reconciliation that consumed 2 to 4 hours every week.

Through a direct API integration built by both teams. AIMS360 supplies the operational data, including live availability, and RepSpark presents it to reps and buyers through digital catalogs, curated assortments, and microsites. Orders placed in RepSpark flow back into AIMS360 for fulfillment and invoicing. Details are on the RepSpark integration page.

Yes. That is exactly how Full Turn operates. EDI purchase orders from accounts that require it and B2B orders from RepSpark both land in AIMS360, where one team manages picking, fulfillment, invoicing, and reporting through a single workflow. AIMS360's EDI is built in-house; see the supported EDI retailers.

Per the joint case study published with RepSpark: the business was rebuilt around three distinct lines (Evergreen Core, Fashion Pre-Book, and Custom Design Work), no home-office headcount was added in five years, and the team gets 2 to 4 hours back every week on availability checks, adding up to 100 or more hours reclaimed each year.

Golf is one of AIMS360's strongest verticals. Full Turn Custom Apparel, Smith & Quinn, and HEAD Golf all run on it. The platform handles green grass accounts, custom insignia programs, tournament selling, and retailer EDI alongside wholesale and DTC. Start with the golf ERP page for the full picture.

About the author

, also known as Shawn Kohan, is CEO and co-founder of AIMS360, the consumer brands ERP. AIMS360 has served consumer brands for 40+ years, currently powers 600+ active brands, and has processed $45B+ in transactions.

Next case study: Los Angeles Apparel

How a vertically integrated manufacturer grew retail store revenue 4x after connecting Shopify POS to AIMS360's WMS and RFID. Read the Los Angeles Apparel case study or browse all AIMS360 case studies.

Run your programs the way Full Turn does

Custom programs, pre-books, EDI accounts, and at-once selling, all against one stock record. Bring your setup and we will map it live.

Published July 30, 2026 · Last updated July 31, 2026 · Results sourced from the joint Full Turn and RepSpark case study, pending Full Turn's written approval for this page.