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Eastbay.com closed in January 2023 and Foot Locker folded it into Champs Sports. Eastbay was Foot Locker division 81; Champs and Foot Locker still order through AIMS360.

Eastbay logo
EDI retailer · Eastbay status

Eastbay EDI: closed in 2023, and where its orders went

Eastbay sold athletic shoes and apparel by catalog and online, and Foot Locker owned it from 1997. Foot Locker closed Eastbay.com in January 2023 and folded it into Champs Sports.

AIMS360
Consumer Brands ERP · Eastbay status, Nov 2026
13 Jan 2023
Eastbay.com closed
Division 81
Eastbay on the Foot Locker partner
Champs Sports
Where its shoppers went
350+
Retailers on built-in EDI
The short answer

Does Eastbay still buy from vendors?

No. Foot Locker closed Eastbay.com on 13 January 2023 and sent its shoppers to the Champs Sports website. It sold the Eastbay team sales business to BSN Sports in 2022. There is no Eastbay buying program and no Eastbay purchase orders today.

Eastbay orders never had their own connection. They came through the Foot Locker trading partner as division 81, and that partner is still live in AIMS360. If you sold to Eastbay, the same setup carries Champs Sports, division 18, and the other Foot Locker banners.

Status

Eastbay status, with dates

From catalog to Champs Sports.

Date What happened
1980 to 1998 Eastbay was founded in 1980, bought by Foot Locker in 1997 and launched its website in 1998.
2019 to 2021 Foot Locker began combining Eastbay with Champs Sports, and by 2021 the two traded as Champs Sports x Eastbay.
27 June 2022 Foot Locker agreed to sell its team sales business, part of Eastbay, to BSN Sports, a Varsity Brands division.
13 January 2023 Eastbay.com stopped taking orders and began sending shoppers to the Champs Sports website.
8 September 2025 DICK'S Sporting Goods closed its purchase of Foot Locker, Champs Sports included.

Sources: Retail Dive (3 January 2023) and Total Retail (27 June 2022). The DICK'S date is from our Champs Sports page.

How it worked

How Eastbay orders reached AIMS360

A division on the Foot Locker trading partner, not its own connection.

Division Banner Status, 4 Nov 2026
81 Eastbay Retired. No orders since the site closed.
18 Champs Sports Live. Took over Eastbay.com shoppers.
77 Champs Sports Canada Live, on the same trading partner.
03 Foot Locker Live, on the same trading partner.
16 Kids Foot Locker Live, on the same trading partner.

Foot Locker sends one sender and receiver ID for all its divisions. AIMS360 reads the division number on each 850 and files the order to the account you activated for it.

Sell instead

Where Eastbay demand went, and who still buys

Programs on the same or similar documents.

01

Champs Sports

Where Eastbay.com shoppers were sent in 2023. Same trading partner, division 18. See Champs Sports EDI.

02

Foot Locker banners

Foot Locker and Kids Foot Locker in the US and Canada, under one vendor manual. See Foot Locker EDI.

03

Other athletic retailers

DICK'S and Hibbett buy athletic footwear and apparel on their own programs. See DICK'S EDI and Hibbett EDI.

Moving volume

Moving Eastbay volume, in order

Our EDI team runs this with you.

  1. Close out Eastbay

    Clear any open division 81 orders, invoices or deductions, then mark the Eastbay account inactive.

  2. Activate the division you sell

    Ask AIMS360 to activate the account for Champs Sports or another Foot Locker division your buyer opened.

  3. Check the vendor manual

    Follow Foot Locker's current manual for the 856 timing, the 810 cutoff and routing.

  4. Test, then go live

    Run a test order through the 850, 856 and 810 with our EDI team before the first live order.

Eastbay FAQ

Eastbay questions, answered

No. Foot Locker closed Eastbay.com on 13 January 2023 and redirected shoppers to the Champs Sports website. Some Eastbay-branded products were sold on the Champs site after that.

Foot Locker agreed in June 2022 to sell its team sales business, which sat under Eastbay, to BSN Sports, a division of Varsity Brands.

Through the Foot Locker trading partner. Eastbay was division 81 on the same 850 purchase orders, 856 ship notices and 810 invoices that Champs Sports and Foot Locker use.

Champs Sports took over the Eastbay.com shoppers and runs on the same trading partner as division 18. See Champs Sports EDI.

DICK'S Sporting Goods, since it closed its purchase of Foot Locker on 8 September 2025. See Foot Locker EDI for what changed for vendors.

No. EDI is built into AIMS360 as an add-on on any plan, Bronze through Gold, with unlimited transactions and a trading partner line for each retailer. There are no per-document, VAN or kilocharacter fees. See pricing.

Selling to Champs or Foot Locker?

See a Foot Locker order file to the right division and go out as an 856 and 810 without anyone keying it.