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Department store guide · Updated November 2026

How to sell to Macy's and Nordstrom as a small brand

By , CEO & Co-Founder of AIMS360 · Published November 10, 2026

Macy's and Nordstrom each have three doors: wholesale, dropship and a marketplace. Every door has its own application, its own rules and its own connection to your systems. Here's how a small brand gets in, what each retailer requires before the first order, and how to keep one honest stock number across all of it.

AIMS360
Consumer brands ERP · Native retailer EDI
3 doors
Wholesale, dropship and marketplace at each retailer
RangeMe
Where Macy's sends new merchandise vendors
Apr 2024
Nordstrom Marketplace launch, on Mirakl
$150
Nordstrom offset per missing ASN

How does a small brand get into Macy's and Nordstrom? Pick a door first. Wholesale means the retailer buys your stock at cost. Dropship means it sells your product online and you ship each order to the shopper. Marketplace means you list on its site, set your own price and pay a commission. Macy's takes new merchandise vendors through RangeMe. Nordstrom's marketplace runs on Mirakl and is curated, so brands are selected rather than signing up on their own. Every door needs GS1 UPCs and clean product data, and wholesale and dropship also need EDI: at minimum the 850 purchase order, the 856 ship notice and the 810 invoice.

Where small brands get stuck is what comes after the yes: compliant labels, on-time ASNs, and a stock number that doesn't get sold twice across three programs. That's the part AIMS360's built-in EDI handles.

Wholesale, dropship, marketplace

Three ways into Macy's and Nordstrom

Each door is a separate program with its own catalog, its own order stream and its own inventory feed. Brands often set up one and only find out about the others later.

Door Macy's Nordstrom Who owns the stock Who sets the retail price
Wholesale (bulk) Bulk EDI orders shipped to a Macy's DC or direct to store. Macy's names OpenText as its preferred EDI network. Bulk EDI orders to Nordstrom and Nordstrom Rack DCs, with prepacks, ratios and store-level shipments. The retailer, once it receives the goods The retailer
Dropship Vendor Direct Fulfillment (VDF) for macys.com and bloomingdales.com, by direct EDI or the Rithum OrderStream connection. Nordstrom.com dropship on Rithum's Dsco network, onboarded through nordstromsupplier.com. The brand, until the order ships The retailer
Marketplace Macy's Marketplace on Mirakl, launched September 2022. Bloomingdale's runs a separate Mirakl storefront with its own onboarding. Nordstrom Marketplace on Mirakl, launched April 2024. Curated by Nordstrom's marketplace team and merchants. The brand The brand. The retailer takes a commission.

Program names and platforms come from each retailer's own vendor documents and can change. Ask your buyer or onboarding contact which program you're being set up for, because each one is a separate integration. The full program detail is on our Macy's EDI and Nordstrom EDI pages.

Which door should a small brand try first?

Lowest inventory risk

Marketplace

You keep the stock, set the price and ship each order. At Nordstrom, the retailer handles customer care and lets shoppers return marketplace items, then settles with the brand. The catch: both marketplaces are selective, and Mirakl catalog requirements can slow your first listings.

Prove sell-through

Dropship

A real buying relationship without a bulk purchase order. Macy's VDF requires the complete order to ship within two business days with a Macy's or Bloomingdale's branded packing list, and you accept the consumer return unless you've negotiated otherwise.

Biggest orders

Wholesale

Store presence and the largest purchase orders, with the most compliance: floor-ready tickets, GS1-128 carton labels, ASN timing, routing guides and expense offsets when something is off.

Our take: if you don't already carry inventory for wholesale, dropship or marketplace lets you test demand first. If a buyer offers a bulk order, take it, and get the warehouse and EDI side ready before the first ship date rather than after.

Getting in front of the buyer

How to apply to Macy's and Nordstrom

The two retailers handle new brands very differently. Macy's publishes an application route. Nordstrom mostly finds brands through its buyers and a curated marketplace.

Macy's

Apply through RangeMe

  • Merchandise vendors: Macy's, Inc.'s vendor page sends merchandise and sustainable-product applicants to RangeMe at rangeme.com/macys.
  • Technical requirements: once you're set up, the Vendor Standards, mapping guides and onboarding checklist live on MacysNet. EDI onboarding starts after a buyer relationship and an account number exist, not before.
  • The Workshop at Macy's: a free training course for emerging women- and minority-owned vendors. Macy's named 26 entrepreneurs to its 2024 class.
  • S.P.U.R. Pathways: a Macy's, Inc. and Momentus Capital funding program for U.S. small or diverse businesses with 2+ years in operation, profitable, with positive cash flow. Loans start at $30,000, and there are no grants.
  • Marketplace: a separate track. Sellers connect through a Mirakl Connect account by API, CSV feed or EDI.
Nordstrom

Reach a buyer, or get selected for Marketplace

  • Wholesale: we couldn't find a public application form for Nordstrom wholesale like Macy's RangeMe link. Brands usually reach a buyer through trade shows, showrooms, wholesale ordering platforms and referrals.
  • Marketplace: curated. Nordstrom says its marketplace brand partners are selected by its marketplace team with its merchants. Brands set their own prices, manage their product content and ship their own orders, and Nordstrom earns a commission.
  • Dropship and bulk vendors: onboard through the Nordstrom supplier portal at nordstromsupplier.com, where the supplier compliance manual lives.
  • Programs: Nordstrom works with The Folklore Group to grow its assortment of Black-owned brands, a partnership announced in 2023.
A yes from the buyer starts the clock. Macy's EDI onboarding only begins once a buyer relationship and an account number exist, so have your UPCs, labels and EDI partner lined up before that conversation, not after it.

Before the first purchase order

What Macy's and Nordstrom require from vendors

Requirements come from the vendor guidelines each retailer issues to you, and they change without notice. These are the four that catch small brands most often.

01 · Product data

GS1 UPCs and a UPC catalog

Macy's won't set up a vendor without a GS1 certificate and company prefix, and it wants an EDI 832 UPC catalog through OpenText at style, color and size level. Nordstrom trades every document at the UPC level, so your catalog has to be loaded before you trade. Start with barcodes and RFID set up in your ERP.

02 · EDI documents

850, 856 and 810 at minimum

Macy's requires the 850 purchase order, 856 ship notice, 810 invoice and 832 from every merchandise vendor. Nordstrom's core set is the 850, the 856, the 810 and the 997. Dropship adds the 846 inventory feed. Macy's sends purchase order changes as a retransmitted 850, not an 860.

03 · Labels and tickets

GS1-128 cartons and floor-ready goods

Both retailers want a GS1-128 carton label on every carton. Macy's also wants merchandise floor ready: pre-ticketed with one UPC per ticket, on the right hanger, with an SSCC-18 that has never been used before, and RFID tags per its EPC specification in most families of business.

04 · Timing

ASNs before the truck arrives

Macy's 856 goes out right after the truck door closes and has to land at least three hours before delivery. Nordstrom needs the ASN in its systems before the shipment reaches the DC, and it now requires a TMS Shipment ID on the ASN to stay inside its routing rules.

Side by side

Macy's vs Nordstrom vendor requirements

The same small brand often sells to both. Here's where the rules match and where they don't.

Requirement Macy's Nordstrom
How new brands apply RangeMe, linked from Macy's, Inc.'s vendor page No public wholesale form found; Marketplace is curated
Vendor portal MacysNet nordstromsupplier.com
Required EDI 850, 856, 810 and 832 from every vendor; 846 for select vendors and VDF 850, 856, 810 and 997; 855, 846 and 860 also in use
Purchase order changes Retransmitted 850, no 860 EDI 860
Dropship VDF by direct EDI or Rithum OrderStream; ship within two business days Dropship on Rithum's Dsco network
Marketplace Mirakl, since September 2022 (Bloomingdale's separate) Mirakl, since April 2024
Non-compliance charges Expense offsets deducted from what Macy's owes you; schedule in Appendix H of the Vendor Standards $150 per incident for no electronic 850, a missing ASN or no UPC catalog; $25 per paper invoice
Sister banners Bloomingdale's and Bloomingdale's Outlet share the standards; Macy's Backstage has its own Nordstrom Rack and Nordstrom Canada use the same connection standards

Sourced from each retailer's vendor documents as summarized on our Macy's and Nordstrom EDI pages. Specs change, so confirm against the guidelines issued to you.

From yes to first shipment

How long Macy's and Nordstrom onboarding takes

Macy's publishes a week-by-week checklist that starts when your setup is confirmed. Week one: register on MacysNet, confirm your account number, send ship-from addresses at least 30 days before the first shipment and complete the EDI startup form. Week two: order UPC and EPC tickets, mail physical samples to Macy's EDI and order hangers. Week three: EDI testing. Macy's doesn't state a total, so treat three to four weeks as the realistic floor. Ticket sample approval usually sets the date, not the EDI.

Nordstrom onboarding runs through its supplier portal, with testing for each program you're set up on. Marketplace onboarding at both retailers is a separate Mirakl track that doesn't depend on EDI, but it isn't instant either: Cotopaxi, which started on Mirakl marketplaces in May 2025, told Digital Commerce 360 that marketplace approvals and catalog data work slowed how fast it got more product online at Nordstrom and Bloomingdale's.

The path from first conversation to first payment

  1. Choose the door. Wholesale, dropship or marketplace, and which retailer first.
  2. Get GS1 UPCs and build your catalog. Style, color and size level, with images and attributes the retailer asks for.
  3. Apply or pitch. RangeMe for Macy's wholesale, a buyer introduction for Nordstrom, or selection for either marketplace.
  4. Register on the vendor portal. MacysNet or nordstromsupplier.com, and read the vendor standards and routing guide.
  5. Set up and test EDI. 850, 856, 810 and the rest of the set for each program you're joining.
  6. Approve tickets, labels and ship-from addresses. Physical ticket samples for Macy's, GS1-128 labels for both.
  7. Ship the first order on time. The ASN goes out at ship and lands before the freight does.
  8. Reconcile payment and dispute offsets. Match remittance to invoices and challenge deductions with the PO, ASN and invoice together.

AIMS360 sets up 100+ brand-to-retailer EDI connections a year and starts from prebuilt Macy's and Nordstrom maps rather than building from scratch. See how the AIMS360 implementation team runs it.

What non-compliance costs

Macy's and Nordstrom chargebacks and expense offsets

Macy's

Expense offsets, deducted

Macy's calls them expense offsets and invoice chargebacks, and it deducts them from what it owes you rather than invoicing you. Its Vendor Standards say non-compliance is consent to those offsets, and the schedule by violation lives in Appendix H. Disputes run through MacysNet.

Nordstrom

$150 per incident

Nordstrom's supplier compliance manual lists $150 per incident when you can't receive an electronic 850, ship without an ASN, or don't have your UPC catalog available, plus $25 per paper invoice once you're EDI capable. Invoices missing required fields get rejected outright.

Most offsets trace back to one cause: the label, the ASN and the invoice came out of different systems. When they come from the same shipment record, they agree.

When a deduction does land, EDI chargeback management keeps the PO, ASN and invoice together so you can dispute it.

Inventory across every door

Selling through three doors without overselling

Each door publishes availability on its own. Macy's VDF sends an 846 once per business day unless Macy's approves more, and each marketplace publishes through Mirakl on its own schedule. Neither retailer holds stock for its other programs, or for your Shopify store. If nothing upstream holds one number, the same unit gets promised twice and you take the cancellation.

AIMS360 keeps one stock record across your warehouse, your 3PL and your stores. Wholesale, EDI, dropship and marketplace commitments are subtracted before any retailer sees a sellable number, and the 846 and Mirakl feeds publish from that figure. Dropship through Rithum runs from the same record.

Native retailer EDIGS1-128 carton labels846 inventory feedsMirakl marketplacesRithum dropshipChargeback management

FAQ

Selling to Macy's and Nordstrom: questions small brands ask

Apply through RangeMe. Macy's, Inc.'s vendor page links its merchandise application to rangeme.com/macys. Once a buyer says yes and you have an account number, you register on MacysNet for the technical requirements and EDI onboarding. Women- and minority-owned brands can also apply to The Workshop at Macy's, a free training course. See Macy's EDI.

Nordstrom doesn't publish an open wholesale application like Macy's RangeMe link, so most brands reach a buyer through trade shows, showrooms, wholesale platforms or referrals. Nordstrom Marketplace is curated: Nordstrom says its brand partners are selected by its marketplace team with its merchants. Approved vendors onboard through the supplier portal at nordstromsupplier.com. See Nordstrom EDI.

No. Nordstrom Marketplace launched in April 2024 on Mirakl and is curated. Brands set their own prices, manage their product content and ship their own orders. Nordstrom earns a commission, handles customer care, and lets shoppers return marketplace items, then settles with the brand. See Mirakl marketplace integration.

Vendor Direct Fulfillment is wholesale dropship: Macy's sends a purchase order for a customer order, you ship it within two business days with a Macy's or Bloomingdale's branded packing list, and you invoice at cost. Macy's Marketplace runs on Mirakl: you set the retail price and pay a commission. They're separate programs with separate onboarding. See dropship EDI.

Macy's requires the 850 purchase order, 856 ship notice, 810 invoice and 832 UPC catalog from every merchandise vendor. Nordstrom's core set is the 850, the 856 with a GS1-128 label on every carton, the 810 and the 997. Dropship adds the 846 inventory feed at both. See the EDI 856 ASN.

Not necessarily. Both marketplaces run on Mirakl, which accepts an API connection, CSV feeds or EDI. Wholesale and dropship do need EDI, or for Macy's dropship, the Rithum OrderStream connection. See Rithum dropship.

Macy's publishes a three-week checklist that starts at setup confirmation and doesn't state a total. Plan on three to four weeks at minimum. Ticket sample approval and ship-from address setup usually set the date, and marketplace onboarding runs separately. See the implementation process.

Macy's calls them expense offsets and deducts them from what it owes you; the schedule is in Appendix H of its Vendor Standards. Nordstrom lists $150 per incident for a missing ASN, no electronic 850 or no UPC catalog, and $25 per paper invoice once you're EDI capable. See chargeback management.

Yes. Macy's won't set up a vendor without a GS1 certificate and company prefix, and Nordstrom trades every EDI document at the UPC level, so your UPC catalog has to be loaded before you trade. See barcodes and RFID.

Yes, if one system holds the stock number. Each program publishes availability separately and none of them holds stock for the others. AIMS360 subtracts wholesale, dropship and marketplace commitments from one stock record before any retailer sees a sellable number. Book a demo to see it on your own styles.

Get Macy's and Nordstrom right the first time

A 30 minute walkthrough on your own styles: retailer EDI, GS1-128 labels, dropship and marketplace feeds, all from one stock record.

Last reviewed November 10, 2026 by the AIMS360 team. Checked against Macy's, Inc.'s vendor and S.P.U.R. Pathways pages, The Workshop at Macy's FAQ, the Macy's Vendor Standards and onboarding instructions and Nordstrom's supplier compliance manual as summarized on our Macy's and Nordstrom EDI pages, Nordstrom's April 2024 marketplace announcement, WWD and Digital Commerce 360. Retailer requirements change without notice, so confirm against the vendor guidelines issued to you.