JOOR, NuORDER, RepSpark, Brandboom, Faire, Shopify B2B, a portal of your own, or a rep on an iPad at the booth. Each one takes wholesale orders. They do it for different buyers, at different prices, and they all need the same thing behind them: one stock record that tells the truth. This guide compares the eight, with the pricing each publishes as of September 2026, and says which fits which brand.
A wholesale B2B platform is where a retail buyer sees your line and places an order: a digital line sheet, a price list for that account, available quantities, and a cart. It is not the system that holds your stock, allocates it, ships it, invoices it or runs EDI with the retailer afterward. That is the ERP. Brands get into trouble when they expect the platform to do the ERP's job, or when they connect three platforms to a spreadsheet and hope the numbers agree.
The platforms in this guide fall into three groups, and the group matters more than the logo.
Pick by buyer first, price second, and integration third. The table below is the short version; each platform gets its own section further down, and the pricing column carries only what each company publishes, checked September 4, 2026.
| Platform | Type | Who orders there | What the brand pays (published) | Best for | Connection to AIMS360 |
|---|---|---|---|---|---|
| JOOR | Buyer platform | Department stores, luxury and contemporary specialty, showroom agents; the Coterie digital extension | Subscription, quoted. Free for retailers. | Contemporary and advanced contemporary brands selling to majors | Native API. Styles, images, price lists, open to sell with dated WIP published from AIMS360; orders import automatically. |
| NuORDER | Buyer platform | Department stores and specialty chains, brand showrooms; owned by Lightspeed | Subscription, quoted. Free for retailers. | Brands selling pre-book to majors who want live inventory in the buyer's view | Native API. Inventory updates in real time, orders import as they are written, pre-book before production is cut. |
| Brandboom | Line sheet tool plus marketplace | Boutiques and small chains; buyers order without an account | Free plan; Startup $83/mo and Business $149/mo per brandboom.com; Enterprise quoted | Boutique-heavy lines that want a fast, cheap line sheet | Styles with colors and sizes, images and descriptions, real-time inventory, customers both ways, orders imported with duplicate prevention. |
| RepSpark | Buyer and rep platform | Golf shops, resorts, team dealers, outdoor and footwear retailers; reps and agents | Subscription, quoted | Rep-driven brands in golf, outdoor, team and footwear, especially with logo programs | Available to sell by date net of every channel; customer pricing and terms flow to RepSpark; orders land as AIMS360 sales orders with the rep attached. |
| Faire | Marketplace | Independent retailers, gift and lifestyle boutiques worldwide | 15% commission on marketplace orders, $10 first-order fee per new retailer, 0% on Faire Direct, plus payment processing (Faire help center) | Brands that need new small accounts and can ship hundreds of small orders | Faire orders imported into AIMS360 and allocated against the same stock as everything else. |
| Shopify B2B | Storefront you own, on Shopify | Accounts you invite; company profiles, catalogs, net terms | Included in the Shopify plan fee; advanced B2B on Plus, from $2,300/mo on a 3-year term | DTC-first brands adding wholesale without leaving Shopify | AIMS360 sends sellable inventory after wholesale, EDI and marketplace commitments; B2B orders come back like any Shopify order. |
| WebLink | Your own B2B portal | Existing accounts you set up, on your link | AIMS360 add-on, priced per user (pricing) | Reorders and at-once from accounts you already have, no commission | Built by AIMS360. Buyer orders queue for review, then import; credit holds and duplicate POs are caught first. |
| RemoteLink | Rep app on iPad | Your reps and agents, at the booth, in the showroom, on the road | AIMS360 add-on, priced per user | Trade shows, market weeks, rep road trips; works offline | Built by AIMS360. Orders arrive as imported on reconnect, no download and review step. |
FashionGo and Le New Black also connect to AIMS360 and are listed on the pricing page. They are left out of the comparison because this guide only covers platforms with facts we could verify on the platform's own site or in AIMS360 documentation.
JOOR is the buyer platform most department store and contemporary specialty buyers already use, so a brand joins to be orderable where the buyer works, not to find new buyers. Retailers use it free; brands pay a subscription that JOOR quotes rather than publishes.
NuORDER, owned by Lightspeed since 2021, competes with JOOR for the same department store and specialty buyers; the practical difference for most brands is which one their accounts already use. Retailers order free; brands pay a quoted subscription.
Ask your buyers. Brands with accounts split across both often run both, which is fine as long as both draw from one open to sell. Running both from a spreadsheet is how the same 300 units get sold twice.
Brandboom is the line sheet tool boutique-focused brands reach for first: a free plan, paid plans from $83 a month as published on brandboom.com, buyers who can order without creating an account, and a marketplace on the side.
RepSpark is the B2B platform for brands sold through reps and agents to dealer networks: golf shops and resorts, team dealers, outdoor and footwear specialty. It is priced by quote. If your line is bought by a merchandiser at a green-grass shop rather than a buyer at a department store, this is the one they know.
The AIMS360 RepSpark integration sends styles, pricing, and available to sell by date that already subtracts wholesale, EDI and DTC commitments. Customer accounts, price groups and terms flow from AIMS360 so there is no manual setup per buyer. Orders land as AIMS360 sales orders with the right rep attached, ready to allocate, and invoices and tracking go back so buyers check status themselves. Full Turn Custom Apparel runs the front end on RepSpark and the back end on AIMS360.
Faire is a wholesale marketplace: independent retailers browse it, order on 60-day terms Faire underwrites, and Faire pays you and takes a commission. Per Faire's own help center, checked September 4, 2026: 15% on orders from retailers who found you on the marketplace, a one-time $10 fee on a new retailer's first order, 0% on Faire Direct orders from accounts you bring yourself, plus payment processing on every order. Rates change; confirm on faire.com/support/brands before you model it.
Shopify B2B lets a DTC brand sell wholesale from its existing Shopify store: company profiles, catalogs with wholesale pricing, net terms, quantity rules and a quick-order form. Since April 2026 the foundational B2B features are on every Shopify plan; unlimited catalogs, deposits and partial payments stay on Shopify Plus, which starts at $2,300 a month on a three-year term or $2,500 on a one-year term.
WebLink is the AIMS360 buyer portal: your accounts order your line, at their price sheet, on your private link, and nobody takes a share of the order. It is priced per user as an AIMS360 add-on, with no per-order commission.
A marketplace. Nobody discovers you on WebLink. You set up the accounts and send the link. See the WebLink page for the setup detail.
RemoteLink is the AIMS360 iPad app your rep writes orders in at MAGIC, at Coterie, at Atlanta and Dallas market, in the showroom and on the road, with the show's Wi-Fi down. Line sheets, customer pricing and the last downloaded open to sell work offline. When the iPad reconnects, the orders arrive in AIMS360 as imported, with no download and review step.
Match the platform to the buyer, then to the stage of the account. New accounts justify a marketplace or a buyer platform; accounts that reorder on their own belong on a channel with no commission. Brands selling to more than one kind of buyer end up with one buyer platform, one owned channel and a rep app, all fed from one ERP.
| Your situation | Start with | Add | Why |
|---|---|---|---|
| Contemporary or advanced contemporary line sold to Nordstrom, Bloomingdale's, Saks and their specialty peers | JOOR or NuORDER, whichever your top accounts use | RemoteLink for Coterie and showroom weeks | The buyer already lives in the platform; the rep still writes the booth order faster on an iPad. |
| Boutique-heavy line, 100 to 500 small accounts | Brandboom, or Faire for accounts you do not have yet | WebLink or Faire Direct for reorders | Cheap to start, and the reorder book should not pay commission forever. |
| Golf, team, outdoor or footwear brand sold through reps to dealers | RepSpark | RemoteLink for rep road trips and PGA Show | Dealers and their logo programs are RepSpark's home turf; available to sell by date is built in. |
| DTC-first brand on Shopify adding wholesale | Shopify B2B | A buyer platform only when a department store asks for it | Your accounts, your store, no new login, as long as the ERP nets out the other channels first. |
| Rep-driven brand that lives at trade shows and markets | RemoteLink | The platform your buyers are on, for the ones who reorder from their desk | The show floor is a rep's job; the follow-up order is the buyer's. |
| Brand with 200 boutiques and 5 department stores | Both: a buyer platform for the five, an owned channel for the 200 | EDI once the department store reorders | Two buyer types, two tools, one stock record. This is the common case, not the edge case. |
Three pricing models: a subscription the brand pays (JOOR, NuORDER, RepSpark, Brandboom), a commission on each order (Faire), or a per-user add-on with no commission (WebLink, RemoteLink, and Shopify B2B inside the plan fee). Only Faire, Brandboom and Shopify publish numbers. The rest quote, which means the cost depends on your rep count, account count and how hard you negotiate.
| Platform | Model | Published figures | Source |
|---|---|---|---|
| JOOR | Brand subscription | Quoted. Free for retailers. | joor.com |
| NuORDER | Brand subscription | Quoted. Free for retailers. | nuorder.com |
| RepSpark | Brand subscription | Quoted. | repspark.com |
| Brandboom | Freemium subscription | Free plan; Startup $83/mo; Business $149/mo; Enterprise quoted | brandboom.com/pricing |
| Faire | Commission per order | 15% on marketplace orders; $10 one-time fee on a new retailer's first order; 0% on Faire Direct; payment processing extra | faire.com/support/brands |
| Shopify B2B | Inside the Shopify plan | Foundational B2B on all plans since April 2026; advanced B2B on Plus, from $2,300/mo (3-year term) or $2,500/mo (1-year) | shopify.com/pricing |
| WebLink and RemoteLink | AIMS360 add-on per user | Per user, no commission; B2B wholesale order management itself is in every AIMS360 plan | AIMS360 pricing |
Hold one style master, one set of price lists and terms, and one open to sell figure that every platform publishes from and every order writes back into. If two platforms show different availability for the same style, the ERP is not doing this, and someone will ship the same units twice.
| Data | Direction | What it prevents |
|---|---|---|
| Styles, colors, sizes, images, descriptions | AIMS360 to platform | Re-keying the line into a second catalog every season |
| Price lists and account terms | AIMS360 to platform | A buyer seeing the wrong price sheet |
| Open to sell, net of wholesale, EDI, marketplace and DTC commitments, with WIP by delivery date | AIMS360 to platform | Selling the department store's allocation to a boutique |
| Orders | Platform to AIMS360 | Keying, and the size-run mistakes that come with it |
| Customer records | Both ways where the platform supports it (Brandboom does) | Duplicate accounts and orders on hold for the wrong reason |
| Invoices and tracking | AIMS360 to platform where supported (RepSpark does) | Buyers emailing customer service for status |
The connection detail for each platform lives on the B2B integrations hub. What happens to the order after it lands, allocation against work in process, picking, UCC-128 labels and invoicing, is covered in the trade show calendar's order-flow section and the apparel ERP guide.
When your accounts already reorder without one, when your buyers will not adopt another login, or when the platform would be doing the ERP's job badly. A platform is a place to write orders. Brands that have that solved with a rep and a portal are not missing anything.
The platform is where a buyer sees the line and places the order. The ERP holds the style master, price lists, terms, stock, allocation, shipping, invoicing and EDI, and every platform publishes from it and writes orders back into it. AIMS360 is the ERP; JOOR, NuORDER, RepSpark, Brandboom, Faire and Shopify B2B are platforms it connects to. See the B2B integrations hub.
Both, and it varies by retailer and by buying office. Coterie runs a JOOR digital extension; NuORDER is owned by Lightspeed and is strong in pre-book selling. The right answer for a brand is whichever its top accounts already order in. Brands split across both run both, with one open to sell feeding each from the JOOR integration and the NuORDER integration.
Per Faire's help center, checked September 4, 2026: 15% commission on orders from retailers who found you on the marketplace, a one-time $10 fee on a new retailer's first order, 0% commission on Faire Direct orders from accounts you invite yourself, plus payment processing on every order. Some sources cite 25% on first orders; that reflects an added referral fee for brands outside North America. Confirm the current schedule on faire.com before modeling it.
Yes. Since April 2026 the foundational B2B features, such as company profiles, catalogs, net terms and quantity rules, are on all Shopify plans. Unlimited catalogs, deposits and partial payments stay on Shopify Plus, which starts at $2,300 a month on a three-year term. The AIMS360 Shopify B2B integration sends sellable inventory net of your other channels and pulls B2B orders back.
Only if a buyer requires it. A portal of your own, such as WebLink, handles reorders from accounts you already have with no commission. A department store buyer who works in JOOR all day will not log into your portal, so the buyer platform earns its subscription on those accounts and nowhere else.
Yes, in RemoteLink. Order writing, line sheets, customer pricing and the last downloaded open to sell work offline on the iPad. Stock refresh, order upload and card deposits need a connection. On reconnect, orders arrive in AIMS360 as imported. It runs on the AIMS360 cloud edition only.
Automatically. JOOR orders import through AIMS360's native API connection; NuORDER orders import as they are written; Brandboom orders import with duplicate prevention and mapped SKUs and customers. RepSpark orders arrive as AIMS360 sales orders with the rep attached. WebLink orders queue for review first, by design, so credit holds and duplicate POs are caught before import.
Yes. The Brandboom integration sends styles with colors and sizes, images and descriptions, and inventory in real time from the open to sell template; customer records sync both ways; orders import automatically with duplicate prevention. SKU and customer mapping is handled in AIMS360.
RepSpark is built around reps and dealers rather than department store buying offices: reps build assortments per account, dealers self-serve against them, and custom logo programs run through RepSpark Insignia. It is the platform golf, team, outdoor and footwear dealers already use. The AIMS360 RepSpark integration sends available to sell by date and brings orders back as sales orders with the rep attached.
Two. A buyer platform, JOOR or NuORDER, for the five department stores, because their buyers order there. An owned channel for the 200 boutiques: Brandboom or Faire to find them, then WebLink or Faire Direct once they reorder. All of it from one AIMS360 stock record, and EDI for the department stores once the first order ships.
Shahrooz "Shawn" Kohan is CEO and Co-Founder of AIMS360, the consumer brands ERP founded in 1984 in the Los Angeles Garment District. AIMS360 runs the styles, inventory, orders, EDI and B2B connections behind 600+ active brands and has helped 10,000+ brands over 40+ years. He has watched the wholesale platform market form, consolidate and re-form, and built the connections to most of it.
We'll publish a line to the platforms you use, write an order in RemoteLink, and watch every channel's availability move together, on your data.
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