AIMS360 apparel software integrates to Brandboom's wholesale interface. BrandBoom is a tool used by salesreps at fashion brands who sell wholesale to present linesheets and capture orders.
Brandboom is where a lot of wholesale actually gets sold: reps build the linesheet, buyers browse it and order from it. The risk is that the linesheet drifts from the warehouse. AIMS360 publishes the line into Brandboom, keeps the available quantities current, and brings the orders back as sales orders, so nobody is selling from a PDF that went stale three weeks ago.
Yes. Styles, images and descriptions publish from AIMS360 into Brandboom, available inventory stays current on the linesheet, customer accounts stay in step in both directions, and wholesale orders placed in Brandboom come back into AIMS360 as sales orders with the right customer and the right styles attached.
The reason that matters is not convenience. Brandboom is a selling surface, and every selling surface eventually promises something the warehouse cannot deliver unless it is reading from the same stock record. Reps do not oversell on purpose. They oversell because the number in front of them was true last Tuesday.
Real time. The AIMS360 Brandboom integration is event driven, not a scheduled file transfer. When stock changes in AIMS360, the update goes out because the change happened. When a buyer places an order in Brandboom, it comes across because the order was placed. Nothing waits for a nightly run.
This distinction gets lost when you compare vendors, because both approaches are described the same way on a website. Two products can both claim a Brandboom integration and behave completely differently on the Friday of market week.
| Scheduled file transfer | Event driven, what AIMS360 uses | |
|---|---|---|
| How data moves | Files written and collected on a timer, whether or not anything changed. | The update is sent at the moment something changes in either system. |
| Inventory freshness | As fresh as the last batch, which is often overnight. | Reflects the sale, receipt or allocation that just happened. |
| Overselling risk | Higher. Buyers can write orders against stock that sold hours ago. | Lower. Availability on the linesheet tracks what is actually free to sell. |
| Order latency | An order sits until the next run, so it exists in one system and not the other. | The order lands as it is placed, with no gap to reconcile. |
| Failure mode | A missed or malformed file is silent until somebody notices. | A failed order is held with the reason recorded and can be retried. |
Worth asking any vendor directly: when a unit sells, what has to happen before the linesheet knows? If the answer involves a schedule, you are being sold the first column.
Five data types move between the two systems. Products, images and inventory go out, orders come back, and customers travel both ways.
| Data | Direction | What it covers |
|---|---|---|
| Products and styles | AIMS360 → Brandboom | Style-colors with their size variants intact, so the line publishes as a grid rather than flattening into a SKU list a buyer has to decode. |
| Images and descriptions | AIMS360 → Brandboom | Product imagery and copy carried across, so the linesheet looks like the line without anyone rebuilding it by hand each season. |
| Inventory | AIMS360 → Brandboom | Available quantities that already account for what wholesale, ecommerce and EDI have committed, rather than a snapshot from a file upload. |
| Customers | AIMS360 ↔ Brandboom | Wholesale accounts kept in step in both directions, so an order lands against a real customer instead of a name someone has to match later. |
| Orders | Brandboom → AIMS360 | Wholesale orders written by reps or buyers, created as AIMS360 sales orders ready to allocate, pick, ship and invoice. |
Through a mapping layer that holds the link between each AIMS360 style and its Brandboom product. That link is what lets inventory land on the right item and an incoming order find the right style. Every integration between two catalogs lives or dies on knowing which item is which.
You can map by hand, which is fine for a small line. For an existing catalog, matches are generated automatically and presented for approval, so you review and bulk approve rather than pairing hundreds of items one by one. Conflicts and duplicates are surfaced instead of being resolved silently, because a wrong mapping is worse than a missing one. A missing mapping stops an order. A wrong mapping ships the wrong garment.
When a buyer places an order in Brandboom it comes across without anyone exporting or uploading anything. There is no daily batch to remember and no window where an order exists in one system and not the other.
Line items attach to your styles through the mapping, the header attaches to the customer account, and the result is an ordinary AIMS360 sales order that allocates, picks, ships and invoices like any other.
Duplicates are detected rather than entered again, which matters more than it sounds. A double-entered wholesale order does not just inflate the order book, it holds stock another account could have had.
If an order cannot import it is held with the reason recorded, and you retry it once the cause is fixed. Usually that is a style nobody mapped yet or a customer who does not exist in AIMS360. You can search and filter what came in by date, so an order never quietly fails to exist.
AIMS360. It holds the inventory record and Brandboom presents it. When the two differ, the ERP is right, because it is the system that knows what has been allocated to an EDI purchase order, reserved for an ecommerce drop, or picked but not yet shipped.
That has a practical consequence. If someone edits a quantity or a price directly in Brandboom, the next sync from AIMS360 is authoritative. This is the correct behaviour and it is also the thing that surprises teams used to treating the linesheet as a working document. Price and availability changes belong in the ERP, and they flow outward from there.
Worth saying plainly: an integration does not remove the need to keep your product data clean. If two styles in AIMS360 look nearly identical, the mapping step is where that ambiguity surfaces, and it is better to fix it there than to discover it on a buyer's order.
What brands and sales reps ask about running Brandboom on AIMS360.
A web based wholesale platform that apparel brands and their sales reps use to build digital linesheets, present the line to buyers, and capture wholesale orders. Buyers browse and order from the linesheet directly, which is why the numbers on it have to be right.
Styles with their color and size variants, product images and descriptions, available inventory, customer accounts in both directions, and wholesale orders coming back from Brandboom into AIMS360 as sales orders.
Through a mapping layer that holds the link between each AIMS360 style and its Brandboom product. Matching can be done by hand or generated automatically and then approved in bulk, so an existing catalog does not have to be mapped one item at a time.
Yes. Brandboom sends the order as soon as it is placed and AIMS360 creates the sales order from it, with line items matched to your styles and the header matched to the customer account. Duplicate orders are detected rather than entered twice.
It is held with the reason recorded rather than lost, and it can be retried once the cause is fixed. The usual causes are a style that has not been mapped yet or a customer that does not exist in AIMS360. Imported orders can be searched and filtered by date so nothing sits unnoticed.
Yes. Available quantities come from AIMS360 rather than being uploaded on a schedule, so reps and buyers work from stock that already reflects what wholesale, ecommerce and EDI have committed.
Last reviewed 12 August 2026 by the AIMS360 team. This page describes the AIMS360 Brandboom integration following its 2026 upgrade. Brandboom is a product of Brandboom, Inc. and AIMS360 is not affiliated with or endorsed by Brandboom. Which capabilities are enabled for your account is set during implementation, so confirm scope with your implementation manager.
Bring your current linesheet to a 30 minute demo and see the same styles publish, price and count themselves from one record.
