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Shopify B2B Wholesale

Connect Shopify B2B and wholesale to AIMS360. One master inventory behind Shopify B2B orders, rep and showroom orders, and EDI orders from major retailers, with price sheets, net terms, and real-time sync.

Shopify B2B · Wholesale · One inventory

Shopify B2B & Wholesale Integration for Consumer Brands

Sell wholesale through Shopify B2B, sales reps, and retail buyers without splitting your inventory into silos. AIMS360 keeps one master stock record, so Shopify, your wholesale team, and every EDI retailer see the same correct number.

5.0★ rated on the Shopify App Store Real-time sync included in every plan, no middleware Live consumer brands run Shopify B2B on AIMS360 today
What is Shopify B2B

What is Shopify B2B?

Shopify B2B is Shopify's built-in wholesale selling feature, available on Shopify Plus. It lets a brand sell to business buyers with company profiles, custom price lists and catalogs, payment terms such as net 30, and saved payment methods, all inside the same Shopify admin that runs the online store.

For a consumer brand, that means an existing Shopify storefront can take bulk orders from boutiques, chains, and distributors without standing up a separate wholesale site. What it does not do is manage the rest of the operation: production, warehouse, allocation, EDI orders to major retailers, and accounting still need an ERP behind them.

Key takeaways

  • Shopify B2B is one sales channel, not the container for all of them. Wholesale rep orders, B2B platforms, and EDI orders from major retailers are separate channels.
  • AIMS360 processes Shopify B2B orders through the same real-time sync as DTC orders, and payment terms set in Shopify B2B, including net terms, are handled correctly in AIMS360.
  • Price sheets in AIMS360 support Shopify B2B price lists. Out-of-the-ordinary pricing setups can connect through the AIMS360 open API.
  • One master inventory: wholesale and EDI commitments are subtracted before Shopify sees a sellable number, so no channel oversells.
Wholesale on Shopify

Wholesale on Shopify: the three routes brands use

When people search for a wholesale channel on Shopify, they are usually weighing three different ways to sell in bulk. Most growing consumer brands end up running more than one at the same time.

ROUTE 1

Shopify B2B

Best when your bulk buyers already know your Shopify store. Company profiles, custom price lists, quantity rules, and net terms on the Plus plan. Great for boutique reorders and smaller trade accounts.

ROUTE 2

Wholesale platforms and reps

Line sheets, trade shows, and rep-entered orders through platforms like RepSpark, JOOR, NuORDER, and Brandboom, plus rep iPad order entry in AIMS360.

ROUTE 3

EDI programs at major retailers

Department stores and big-box buyers do not order through Shopify. Their purchase orders arrive over EDI to major retailers, with routing, labeling, and compliance rules of their own.

The question is not which route. It is what sits behind all three.

A boutique reorder on Shopify B2B, a trade show order from a rep, and a purchase order from a major retailer all pull from the same physical stock. If each channel keeps its own count, someone gets shorted. AIMS360 puts one master inventory behind every route, so each order commits stock the moment it lands.

Shopify B2B Shopify online store Shopify POS Rep and showroom orders RepSpark / JOOR / NuORDER / Brandboom EDI orders from major retailers Marketplaces and dropship
Shopify inventory sync

One inventory for wholesale and Shopify

Shopify cannot calculate the right sellable number on its own, because it has no visibility into wholesale and EDI commitments. A rep writes a large order at a trade show, a major retailer drops a purchase order, and the Shopify count is instantly wrong unless something upstream corrects it.

AIMS360 holds the master stock record. Every sales channel, including Shopify and Shopify B2B, draws from it. Wholesale, EDI, marketplace, and retail commitments are subtracted first, then the remaining available-to-sell number flows to Shopify in real time. Work in process and incoming production are visible too, so you can sell against arriving goods with safety buffers instead of guessing.

AIMS360 is a consumer brands ERP serving apparel, footwear, jewelry and accessories, beauty and personal care, outdoor and sporting goods, wellness and supplements, home and lifestyle, household care, baby and children's, and pet brands. For a brand selling wholesale and DTC, that means one system carries the order from any channel through allocation, the warehouse, shipping, invoicing, and accounting.

40+
Years serving consumer brands
600+
Active brands
350+
EDI retailer connections
$45B+
Processed through AIMS360
Shopify B2B integration

How the AIMS360 Shopify B2B integration works

Shopify B2B orders flow through the exact same real-time integration as your DTC orders. There is no separate connector to buy and no batch job to babysit. If a buyer checks out on net terms or another payment term you set up in Shopify B2B, AIMS360 records and handles it correctly.

  1. Install the AIMS360 app from the Shopify App Store

    The AIMS 360 Fashion Business ERP app is free to install and connects Shopify e-commerce, Shopify B2B, Shopify Plus, and Shopify POS to AIMS360.

  2. Map styles, colors, and sizes

    Create products in AIMS360 and push them to Shopify, or map products that already exist in Shopify back to AIMS360 styles. Images, descriptions, tags, prices, weights, and dimensions sync from one place.

  3. Set price sheets and payment terms

    AIMS360 price sheets support your Shopify B2B price lists, so trade accounts see wholesale pricing while DTC shoppers see retail. Unusual pricing setups can connect through the AIMS360 open API.

  4. Turn on real-time inventory and order sync

    Every sale, return, transfer, and restock updates the available-to-sell number Shopify displays. B2B and DTC orders import into AIMS360 the moment they are placed.

  5. Route every channel through one OMS

    Shopify B2B, DTC, POS, rep orders, marketplaces, and EDI orders to major retailers all land in the same omnichannel order management, warehouse, and invoicing flow.

EDI vs Shopify B2B

EDI retailer orders vs Shopify B2B: not the same thing

Brands often lump every business order under "wholesale," but the two biggest wholesale pipes work completely differently. Knowing which is which saves painful surprises when a major retailer comes calling.

How Shopify B2B and EDI retailer orders differ, and where AIMS360 fits
Dimension Shopify B2B EDI orders from major retailers
Who places the order Boutiques, smaller chains, and trade accounts you invite Buyers at department stores and big-box retailers
How the order arrives Checkout on your Shopify B2B storefront An EDI 850 purchase order sent to your system, never through Shopify
Pricing Your price lists and quantity rules Negotiated cost in the retailer's vendor agreement
Compliance Your own terms Routing guides, ASNs, UCC-128 labels, and chargebacks if you miss
Where it lands in AIMS360 Same real-time order sync as DTC Native EDI with major retailers, no third-party gateway

Both order types commit stock against the same master inventory, ship from the same warehouse flow, and invoice from the same system. That is the point.

Shopify B2B app

The ERP app behind Shopify B2B stores

When people ask which apps make Shopify B2B work at scale, the honest answer is that most B2B pain is not a storefront problem. It is an inventory, warehouse, and order-routing problem. That is what the AIMS360 app carries.

The AIMS 360 Fashion Business ERP app holds a 5.0 star rating on the Shopify App Store, and it has been listed there since 2016. Los Angeles Apparel's public review credits the integration with real-time sync of inventory, orders, and customer data across high-volume, multi-channel operations.

Most Shopify B2B stacks are a pile of single-purpose apps: one for price lists, one for net terms, one for inventory sync. Each adds a subscription, per-order fees, developer time to glue it together, and the risk of being discontinued or abandoned by its maker. AIMS360 is one ERP app that carries the whole operation for consumer brands, so there is less to maintain, less to break, and less custom development to pay for.

1
ERP app to maintain, not a stack of point apps
$0
Per-order fees on the AIMS360 app
7x
Average ROI reported by AIMS360 brands
0
Middleware or third-party connectors

Several live consumer brands run Shopify B2B with AIMS360 today, alongside their DTC stores, wholesale reps, and EDI programs.

Shopify B2B FAQ

Shopify B2B & wholesale questions, answered

Straight answers to the questions brands ask about Shopify B2B, wholesale channels, and how AIMS360 connects them.

Shopify B2B is Shopify's built-in wholesale selling feature on Shopify Plus. It supports company profiles, custom price lists and catalogs, quantity rules, payment terms such as net 30, and saved payment methods, all managed from the same Shopify admin as your online store. AIMS360 connects it to inventory, warehouse, and accounting through the Shopify and Shopify Plus integration.

Yes. Shopify B2B is a Shopify Plus feature. If you are not on Plus, you can still run wholesale through AIMS360's own B2B customer portal and rep order entry, connected to the same Shopify store you already use for DTC.

Shopify retired the old password-protected wholesale channel in 2022 and replaced it with Shopify B2B. Any page or advice that describes a separate, password-protected wholesale storefront is describing the discontinued system. Everything on this page refers to the current Shopify B2B feature.

Yes, and that is the core of what AIMS360 does. One master stock record sits behind every sales channel. Wholesale, EDI, marketplace, and retail commitments are subtracted first, and the remaining available-to-sell number flows to Shopify in real time, so no channel oversells stock another channel already claimed.

Shopify B2B orders import through the same real-time sync as DTC orders. Payment terms you configure in Shopify B2B, including net terms, carry into AIMS360 and are handled correctly through invoicing and accounts receivable.

Yes. AIMS360 price sheets support Shopify B2B price lists, so trade accounts see the right wholesale pricing. Out-of-the-ordinary pricing or catalog setups can usually be connected through the AIMS360 open API.

They are a separate channel. Major retailers send purchase orders as EDI 850 documents, not through Shopify. AIMS360 receives them through native EDI with major retailers, and they commit stock against the same master inventory as your Shopify B2B and DTC orders.

See your wholesale and Shopify numbers agree

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