AIMS360, ApparelMagic, Uphance, Cin7, NetSuite and Fulfil side by side on what matters when a brand sells on Shopify and to retailers: the Shopify app, B2B ordering, retailer EDI, keeping Shopify off wholesale stock, the warehouse, production, several brands, AI connections, pricing and time to go live.
Short answer: it depends on whether retailers send you EDI orders, whether you make your own product, and how you keep Shopify from selling stock promised to wholesale. AIMS360 puts retailer EDI for 350+ retailers, a warehouse system, production down to the fabric roll and Shopify stock rules in one system. ApparelMagic fits smaller brands that want a published price, Fulfil fits Shopify-first brands adding wholesale, and NetSuite fits companies that need global finance first.
By Shahrooz Shawn Kohan, CEO of AIMS360. Checked November 9, 2026. AIMS360 publishes this page and is one of the six systems. Every other cell comes from that vendor's own site, help center or Shopify App Store listing, and rows where others do better stay in.
If department stores or specialty chains are on your list, check whether EDI is built in or runs through a provider, and who maps each retailer.
Factory purchase orders, cut tickets, bills of materials and fabric need production in the system, not a spreadsheet beside it.
When a retailer order and a website order want the same units, the system has to hold wholesale stock back from Shopify on purpose.
Scroll the table sideways on a phone. "Not found" means we didn't find it on the vendor's own pages, not that it can't be done; ask in the demo.
| AIMS360 | ApparelMagic | Uphance | Cin7 | NetSuite | Fulfil | |
|---|---|---|---|---|---|---|
| Shopify appWho builds it and how it's listed | Built and maintained by AIMS360; on the Shopify App Store since January 2016; free to install; Shopify, Plus, POS and B2B | ApparelMagic's own app, ApparelMagic Cloud, on the Shopify App Store | Uphance's own app on the Shopify App Store | Cin7's own apps: one for Cin7 Core and one for Cin7 Omni | Oracle's NetSuite Connector, listed from $199.92 a month on the Shopify App Store | Fulfil's own app, free to install |
| More than one Shopify storePer brand, country or wholesale | Yes. Each brand can run several stores, each in its own currency, sharing stock or drawing from its own warehouse | Yes, "as many stores as you need"; plans allow 3, 5 or unlimited integrations | Yes; repeat the setup for each store | Yes. Core: each store uses an integration slot (2, 4 or 6 by plan, more for purchase). Omni: one integration per shop | Yes, with a separate NetSuite Connector account for each store, including a wholesale-only store | Yes; each store can map to its own company or share a warehouse and catalog |
| Own B2B portal and line sheetsFor wholesale buyers | WebLink B2B portal, line sheets and the RemoteLink rep app | Built-in B2B store and digital line sheets; 1, 3 or unlimited B2B stores by plan | Built-in B2B platform with a linesheet builder | B2B portal as a paid add-on per portal; line sheets not mentioned | SuiteCommerce B2B webstore as an add-on, or Shopify B2B through the connector | No own portal found; works with Shopify B2B, NuORDER, Faire, RepSpark and MarketTime |
| JOOR and NuORDERWholesale marketplaces | Both, plus Brandboom, RepSpark, Faire and FashionGo | Both listed | Both, with setup guides in its help center | Omni: both. Core: not found on Cin7's site | Not found on Oracle's sites; partner connectors exist | NuORDER: native. JOOR: not found on Fulfil's site |
| Retailer EDIDepartment stores and specialty chains | Built in for 350+ retailers, mapped by AIMS360's EDI team; flat monthly fee per retailer; connects to SPS Commerce when a retailer uses it | Through an EDI provider: RMS EDI or SPS Commerce | Built in; onboarding takes 2 to 6 weeks per retailer | Omni: built in, mapped by Cin7's EDI team. Core: through partners such as SPS Commerce or Crstl | Through an EDI provider such as SPS Commerce or TrueCommerce | Built in, 3 to 5 weeks per partner; SPS Commerce, Orderful or CommerceHub routes carry extra fees |
| Keeping Shopify off wholesale stockSo a retailer order isn't sold through online | An inventory template per location decides what Shopify sees: warehouses, incoming production, a safety buffer, and stock already allocated to wholesale and EDI | Order allocation by due date and priority; a rule holding wholesale stock back from Shopify isn't described | Shopify sync can leave out committed stock; reservation orders hold stock | Core sends the available quantity, with buffers per product or channel. Omni: buffer stock and "SOH less open orders" | Quantity buffers in the NetSuite Connector; supply allocation with Advanced Inventory | Reservations for confirmed wholesale orders lower what syncs to channels; rules per channel |
| WarehouseYour own warehouse or a 3PL | Built-in WMS with bins, handheld scanning and fabric by roll; 30+ prebuilt 3PL connections (940, 943, 944, 945, 947, 846) | Barcode picking, box-level packing, GS1-128 labels and a mobile warehouse app; 3PL connections are a subscription add-on | Warehouse Mobile App with barcode scanning; 3PL connectors (940 and 945) and Pipe17 | Core: standard WMS on all plans. Omni: WMS, though Cin7 says it doesn't handle EDI fulfillment | NetSuite WMS SuiteApps; 3PLs through the NetSuite Connector | "3PL integrations included"; 400+ 3PL locations listed |
| ProductionMaking your own product | Production POs, cut tickets and bills of materials, with fabric tracked by roll and dye lot | Material requirements, vendor contracts to factories and bills of materials | Production orders, bills of materials and cutting tickets | Core: assembly BOMs; production orders need the Advanced Manufacturing add-on, not offered on Standard | Assembly work orders against bills of materials | Bills of materials, production and work orders, and stock tracked at a co-packer |
| More than one brand or companyLabels, divisions or legal entities | Divisions inside one company, or separate companies on the multi-entity add-on | Unlimited divisions on every plan | Multibrand and multi-company; Uphance's help puts both on its Enterprise plan | Not described on Cin7's site | OneWorld subsidiaries, an upgrade arranged through your account rep | Multi-company accounting in one instance |
| ChatGPT and ClaudeOfficial AI connection (MCP) | Own MCP server for ChatGPT, Claude and Grok; can create and update orders and customers | MCP server on the Enterprise or Ultimate plan with the ApparelMagic Intelligence add-on | None named on its site | In-app assistant in Core; no MCP server named | NetSuite AI Connector Service (MCP) for Claude and ChatGPT | MCP server for Claude and ChatGPT; changes need your approval |
| Published pricingAs shown on each vendor's site | Quoted, billed quarterly | Yes: Professional $337 a month billed annually, Enterprise $655, Ultimate custom | Not published on uphance.com | Core: $349, $599 or $1,199 a month. Omni: quote only | Not published | Not published; implementation is a fixed fee |
| Stated time to go liveIn the vendor's own words | 99% of clients live within 90 days | Not stated; depends on size and complexity | 8 to 16 weeks from discovery for most brands | Group onboarding about 4 weeks (Core help: 4 to 6 weeks group, 8 to 10 weeks one to one) | Not stated | Typically 8 to 12 weeks |
Sources for every competitor cell are listed under How we compared.
Back to topEach of these is a reasonable choice for some brands. Here is when each one fits best, with a link to the one-to-one comparison.
You sell to department stores and specialty retailers by EDI as well as on Shopify, make your own product, and want EDI, the warehouse and production in one system. Brands from about $1M to $500M run on it.
Who AIMS360 is forYou're a smaller brand that wants a published price, a built-in B2B store and line sheets, and you have few EDI retailers, or you're fine running EDI through RMS or SPS.
AIMS360 vs ApparelMagicYou want EDI and a B2B platform inside the system, and your brand count fits its plans; multibrand and multi-company sit on its Enterprise plan.
AIMS360 vs UphanceYou sell many kinds of product across many channels and want published plans (Core), and light production is enough. On Core, EDI runs through partners.
AIMS360 vs Cin7You need multi-subsidiary, global finance first and have the budget for an EDI provider, connectors and an implementation partner.
AIMS360 vs NetSuiteYou're Shopify-first, adding wholesale, and want stock reservations and built-in EDI; you don't need your own B2B portal.
AIMS360 vs FulfilRunning two brands on Shopify and wholesale? See how a multi-brand setup runs in one system, and for the bigger picture, one warehouse feeding Shopify and wholesale.
Back to topWe picked six systems that AI assistants commonly name when asked for an ERP for apparel brands that sell wholesale and on Shopify. Every competitor cell comes from that vendor's own website, help center or Shopify App Store listing, checked on November 9, 2026. We didn't use review sites, listicles or other vendors' claims about each other. AIMS360 facts come from our own product pages. Where a vendor's pages disagree, such as an older price on an app listing, we used the vendor's own site.
Products change. If a vendor publishes something that changes a cell, tell us and we'll update it. The fair test is the same for every system: ask each vendor to run one of your retailer orders and one Shopify order against the same units in the demo.
Every AIMS360 plan includes free, unlimited support, run in house by a US-based team that knows apparel and consumer brands. Emergency support runs 24/7 and averages under 15 minutes to respond. Regular support averages under 2 hours.
Implementation is led by AIMS360's own consumer-industry veterans, people who have spent careers inside apparel, footwear, beauty and other consumer brand operations. It's a one-time engagement itemized in your quote, so you don't need to hire an outside ERP implementation consultant, and your accountant and advisors stay in the room. Every new release is included in your plan. How AIMS360 implementation works.
Comparing ApparelMagic, Uphance, Cin7, NetSuite or Fulfil? Ask each one for the same numbers in writing: support response times, what support costs after year one, and the implementation success rate.
Bring a real retailer PO and your Shopify store. A specialist will show AIMS360 allocating both from one stock record, in your own setup.
Book a free demoSee the Shopify integration
