By Shahrooz Kohan, CEO of AIMS360 · Published October 29, 2026
You need one system that owns inventory and orders for both brands, with each brand's Shopify store, wholesale channel and warehouse plugged into it. The real decision isn't which tool. It's how the brands are separated inside that system: as labels in one company, or as separate companies. Here's how each works, how a dress brand and a jeans brand would actually be set up, and what to check before you buy.
Yes. Put both brands in one ERP that owns inventory and orders, connect each brand's Shopify store to it, and route wholesale, EDI and warehouse work through the same record. In AIMS360 each brand is either a division inside one company, sharing customers, stock, warehouses and one set of books, or its own company on the multi-entity add-on, with separated accounting and consolidated reporting. Both setups run on the same platform.
Either way, every order from every store, marketplace, rep and retailer lands in one order book, every warehouse and 3PL is a stocking location, and you can read sales, margin, stock and receivables per brand.
What usually breaks first isn't the second brand. It's the second Shopify store. Two stores, a wholesale platform and a 3PL each keep their own idea of what's available, and nobody can say which number is right. One system has to be the arbiter, and that system has to know which brand every style belongs to.
It's your choice, and most brands know the answer once they ask one question: do these brands share one set of books?
| Brands as divisions, one company | Brands as separate companies | |
|---|---|---|
| What it is | A label split inside one company file. Every style belongs to exactly one division | Each brand is its own company on one AIMS360 platform, through the multi-entity add-on |
| Books | One chart of accounts and one closing date | Separated accounting per company |
| Customers | One customer list shared by both brands | Shared customer base across companies |
| Inventory and warehouses | One inventory and one set of warehouses; each style carries its brand | Set per company during implementation |
| Reporting | Sales, margin, WIP, stock and receivables by division | Consolidated reporting across companies |
| Paperwork | Each label's name prints on its order confirmations and invoices when forms use a text return address | Each company has its own forms |
| Pricing | 36 divisions as standard; more can be licensed | Additional company priced per company |
| Usually fits | One legal entity selling under two or more labels | Separate legal entities, separate owners or lenders, or a brand you may sell one day |
Your accountant should make the entity call. The software follows it. For the mechanics of divisions, including reps by division and division reporting, see multi-currency and divisions. Pricing for an additional company is on the pricing page.
Plenty of brands start with one combined store and split later. AIMS360 handles either.
Each Shopify store is its own named connection to the same AIMS360 company. You decide which styles go to which store, so the dress store lists dresses and the denim store lists denim. Orders from both land in one order book.
Both brands sell from one storefront. A cart can hold a dress and a pair of jeans, and the order imports as one order. Each line still reports to its own brand, because the brand lives on the style.
Per store, you choose whether it shares the main stock pool or draws from a warehouse of its own. Every Shopify location, whether a warehouse, a 3PL or a retail door, maps to its own AIMS360 warehouse, and transfers between locations update both systems. If you run Shopify POS in a store, the register is one more channel on the same record.
What protects wholesale is the availability rule. Stock committed to wholesale and EDI can sit in its own virtual warehouse, so each Shopify store sees the direct to consumer remainder and nothing a retailer already bought. Or run one shared pool if your wholesale ships from separate production. The full mechanics are on the Shopify integration page.
Your own building, a second building and a 3PL are all just warehouses in AIMS360. So is a retail store, a showroom, or a virtual warehouse that holds stock apart from general availability. Brand and warehouse are independent: a division says whose style it is, a warehouse says where it sits.
| Question | How AIMS360 handles it |
|---|---|
| Which warehouse ships an order? | The customer record sets the default. It can be confirmed on the order, or changed line by line when an order ships from two places |
| Can one brand live in one place? | Yes. Since September 2026 you can choose which warehouses each style and color may be stocked in, so searches, scanning and inventory screens show it where it belongs |
| Moving stock between buildings | Recorded as a transfer, so both locations stay true. On the floor, scan and transfer from a handheld |
| The 3PL | Connected by EDI or API. More than 30 warehouses already have a prebuilt connection, and you can run more than one 3PL at once |
| Your own building | The AIMS360 WMS with bin locations, scanning and pick paths, side by side with the 3PL |
| Reporting | Stock and open to sell by warehouse, by brand, or both |
A common shape: bulk wholesale out of your own building, e-commerce out of a 3PL. More on the multi-warehouse page and the 3PL integrations page.
EDI is built into AIMS360 for 350+ retailers. When a retailer buys both labels, its purchase orders can map to the right brand by the department number on the 850, and the GS1-128 carton label prints that department number and the division name.
EDI is billed as a flat monthly fee per retailer with unlimited transactions, so a second brand's purchase orders don't add document charges. Start with EDI retailers or how EDI works in AIMS360.
One company, two labels, Shopify DTC and wholesale for each, your own warehouse plus a 3PL. This is an example configuration; yours is set during implementation.
| Piece | Dress brand | Jeans brand |
|---|---|---|
| Division | Dresses | Denim |
| Shopify | Dress store, dress styles exported to it | Denim store, denim styles exported to it |
| Wholesale | JOOR storefront, boutique accounts | JOOR storefront, retailer EDI |
| Reps | Womenswear rep | Denim rep, on the same shared accounts |
| Where stock sits | Your own warehouse on the AIMS360 WMS | Wholesale at your warehouse, e-commerce at the 3PL |
| What Shopify sees | The direct to consumer remainder, after wholesale and EDI commitments are held back | |
| Books and reports | One set of books, with sales, margin, WIP, stock and receivables read per division | |
If the jeans brand were its own LLC with its own lender, the same picture holds, except denim runs as a second company with its own books, and you read both together through consolidated reporting.
Running one brand today? The single-brand version of this page is software for warehouse, Shopify and wholesale orders.
All of them are on the case studies page.
An apparel ERP that owns inventory and orders for both brands, with each brand's Shopify store, wholesale platform and warehouse connected to it. In AIMS360 the brands run as divisions in one company or as separate companies, and every order from every channel lands in one order book with style, color and size inventory behind it.
The single-brand version of the question is covered in software for warehouse, Shopify and wholesale orders.
Either works with AIMS360. Separate stores give each brand its own storefront and customer experience; each store is its own named connection to the same AIMS360 company, and you choose which styles export to which store. One combined store also works, and an order holding both brands imports as one order with each line reporting to its own brand.
Details on the Shopify integration page.
If the brands share one legal entity and one set of books, divisions are the simpler setup: one customer list, one inventory, one chart of accounts, with reporting by division. If they are separate legal entities, have different owners or lenders, or one may be sold, separate companies on the multi-entity add-on keep the accounting apart while giving you consolidated reporting.
See how divisions work.
Yes. Brand and warehouse are independent in AIMS360, so both brands can stock the same building, or each can live in its own. Your own warehouse runs on the AIMS360 WMS, the 3PL connects by EDI or API, and you can choose which warehouses each style and color may be stocked in.
See multi-warehouse and 3PL integrations.
Hold wholesale and EDI commitments in their own virtual warehouse so each Shopify store sees the direct to consumer remainder. Change the allocation rule and the number Shopify sees changes with it. If your wholesale ships from separate production runs, a single shared pool works too.
More in omnichannel order management.
Yes. Every style belongs to one division, so cut and sold, margin by order, aged receivables and the Order, Invoice, WIP and Stock BI views all run by division. Since September 2026, A/R adjustments can carry a division too. With separate companies, consolidated reporting reads them together.
See reporting.
Yes. A customer account can carry a different rep per division, set on the customer, on the rep or in batch. Each order takes the rep for its division, and the commission calculation follows that rep.
See sales and reps.
The retailer's department number on the 850 purchase order can cross-reference to a division, and the GS1-128 carton label prints the department number and division name. EDI is built in for 350+ retailers, billed as a flat monthly fee per retailer with unlimited transactions.
See EDI retailers.
AIMS360 quotes every setup. 36 divisions come as standard, and more can be licensed. An additional company is an add-on priced per company. E-commerce integrations such as Shopify are priced per site, so each store is a line on the quote. Implementation is billed hourly and itemized before you sign.
See the pricing page.
It varies by vendor and plan. Uphance's help center, for example, says its multibrand feature is available on its Enterprise plan. Running two Shopify stores without an ERP usually means a multi-store sync app, which keeps Shopify stock in step but can't see wholesale, EDI or production orders. Ask every vendor to show two brands, two stores and a wholesale order on one screen.
For a wider comparison, see the Shopify ERP comparison.
Last reviewed October 29, 2026 by Shahrooz Kohan, CEO of AIMS360.
Describes a common operating pattern rather than a separate product. Your own configuration is set during implementation.
Tell us your brands, your Shopify stores, your wholesale channels and where each brand's stock sits. We'll map the setup live, divisions or companies, from order to shipment to invoice.
