Automate The Iconic EDI 850/855/856/810/846, GS1-128 SSCC labels, same-day dispatch — in one apparel ERP. No SPS Commerce VAN fees, no per-doc surcharges.
Connect AIMS360 directly to THE ICONIC EDI for automated EDI 850 purchase orders, 855 acknowledgments, 856 advance ship notices with GS1-128 SSCC carton labels, 810 invoices and 846 inventory advice — for fashion, sport, beauty and lifestyle brands selling on THE ICONIC across Australia and New Zealand, in one apparel ERP. No SPS Commerce VAN fees. No Crossfire middleware. No per-document surcharges.
SPS Commerce reports that 97 percent of THE ICONIC's vendors are onboarded onto EDI — making EDI the dominant integration method for established sellers. AIMS360 connects directly to THE ICONIC's EDI infrastructure with its in-house EDI translator, supporting bulk EDI to the Yennora fulfilment centre, dropship EDI direct to the consumer, and omnichannel inventory sync across every other sales channel you run.
THE ICONIC's bulk EDI program drops POs at AIMS360, with stock shipped to the 28,000 sqm Yennora fulfilment centre in Sydney's industrial west. AIMS360 fires the 855 acknowledgment, the 856 ASN with GS1-128 SSCC labels, and the 810 invoice — with chargebacks blocked at the source.
For brands holding their own stock, THE ICONIC's dropship EDI program routes consumer orders straight from THE ICONIC to your warehouse or 3PL. AIMS360 handles same-day dispatch SLA, branded packing slips, carrier rate-shop across Australia Post, StarTrack, Aramex, Sendle and CouriersPlease, and writes tracking back via EDI.
Available-to-sell pushed to THE ICONIC via EDI 846 in real time, synced with the same pool feeding Shopify, BigCommerce, JOOR, NuORDER, Faire, David Jones EDI, Myer EDI, and 350+ other retailers — from one apparel cloud software platform.
THE ICONIC's Yennora fulfilment centre delivers on-time at 99.8% — one of the highest benchmarks in Australian retail. Late ASNs, mismatched SSCC carton labels and three-way match failures drop your vendor scorecard and slow your re-orders. AIMS360's in-house EDI stops those failures at the source.
AIMS360 sits between THE ICONIC and your warehouse, translating every EDI document into an action — and turning every warehouse action into the right outbound EDI message. No spreadsheets. No copy-pasting tracking numbers. No GS1-128 label mistakes. No SPS Commerce, Crossfire or third-party VAN.
THE ICONIC transmits the EDI 850 purchase order to AIMS360. The OMS validates it against your product catalogue, applies allocation rules, and reserves inventory.
AIMS360 fires the EDI 855 acknowledgment back to THE ICONIC, confirming receipt, line accuracy and ship-date commitments. Partial fills and substitutions flagged inline.
The AIMS360 WMS assigns the pick to the optimal warehouse, 3PL or retail location — with the dispatch deadline enforced as a hard cut-off in the OMS.
Mobile barcode scanning at the pick face, carton consolidation, and GS1-128 SSCC-18 carton label printing on thermal printers (Zebra, Honeywell, TSC) — with the SSCC scanned into the ASN automatically.
The moment the carton is scanned closed, AIMS360 transmits the EDI 856 advance ship notice to THE ICONIC with the SSCC, carton hierarchy, carrier and tracking — clearing THE ICONIC's three-way match before the truck arrives.
The EDI 810 invoice is transmitted automatically against the matched 850 and 856, the EDI 846 inventory advice fires, and the order syncs into AIMS360 accounting with chargeback deductions reconciled.
THE ICONIC supports the full retail EDI suite via SPS Commerce vendor mapping — both ANSI X12 (the dominant standard) and EDIFACT (for trading partners that prefer the European standard). AIMS360 handles every document natively in one apparel management software, with no SPS Commerce subscription, no Crossfire middleware and no third-party VAN required.
| EDI Document | Purpose | Direction | What AIMS360 does with it |
|---|---|---|---|
| EDI 850 | Purchase order | ICONIC → Brand | Order intake into OMS with automatic inventory reservation and allocation. See EDI 850. |
| EDI 855 | PO acknowledgment | Brand → ICONIC | Auto-fired confirmation with line accuracy and ship-date commitments. See EDI 855. |
| EDI 856 | Advance ship notice (ASN) | Brand → ICONIC | Fired the moment the carton scans closed, with GS1-128 SSCC-18 hierarchy. See EDI 856. |
| EDI 810 | Invoice | Brand → ICONIC | Auto-generated against the matched 850 and 856 — clears three-way match. See EDI 810. |
| EDI 846 | Inventory advice | Brand → ICONIC | Real-time available-to-sell pushed to THE ICONIC's planning systems. See EDI 846. |
| EDI 860 | Purchase order change | ICONIC → Brand | PO quantity, ship-date or item changes ingested without manual re-entry. See EDI 860. |
| EDI 864 | Text message | ICONIC ↔ Brand | Routing instructions, vendor notices and chargeback details ingested into AIMS360. See EDI 864. |
| EDI 997 | Functional acknowledgment | Brand ↔ ICONIC | Confirms receipt of every EDI document automatically. See EDI 997. |
| ORDERS | EDIFACT purchase order | ICONIC → Brand | European-standard equivalent of X12 850 for EDIFACT-preferring partners. |
| DESADV | EDIFACT ASN | Brand → ICONIC | EDIFACT equivalent of the X12 856, with GS1-128 carton labels and SSCC. |
| INVOIC | EDIFACT invoice | Brand → ICONIC | EDIFACT equivalent of the X12 810, three-way matched on receipt. |
| GS1-128 | Carton label / SSCC-18 | Brand → Carton | SSCC-18 carton labels printed on thermal printers, scanned into the ASN. See UCC 128 / GS1-128. |
AIMS360 also generates VICS Bill of Lading documentation when required for THE ICONIC's freight consolidations — see the VICS BOL guide.
THE ICONIC was founded in 2011 in Sydney and is now Australia and New Zealand's leading online fashion, sport, beauty, wellness, home and lifestyle platform. It hosts over 1,500 brands and 165,000 SKUs, attracts 20 million+ monthly visitors, and operates a 28,000 sqm fulfilment centre at Yennora in Sydney's industrial west — one of the largest mezzanines and pick towers in the Southern Hemisphere, with on-time fulfilment running at 99.8%.
THE ICONIC is part of Global Fashion Group (GFG) — a Luxembourg-listed fashion e-commerce group also operating ZALORA in Southeast Asia and dafiti in Latin America. GFG was formed in 2014 by Rocket Internet and Kinnevik. Christoph Barchewitz is GFG CEO. THE ICONIC has been an SPS Commerce EDI customer since well before 2016, when 97 percent of its vendor base was already onboarded onto EDI.
THE ICONIC's EDI program is mature. Late or invalid 856 ASNs, mismatched GS1-128 SSCC carton labels, three-way match failures and missing 997 acknowledgments all drop your vendor scorecard. AIMS360's in-house EDI translator and built-in chargeback management stop those failures before they reach THE ICONIC.
THE ICONIC is a Certified B Corporation and has built RE-ICONIC, a hub for circular fashion solutions including Pre-Loved (resale), Rescued (Revibe-repaired items), Donate (with Salvos and Australia Post), and RCYCL. For vendors, sustainability data is increasingly weighted in approval and search ranking — AIMS360 tracks Considered attributes natively in the PLM.
SPS Commerce, Crossfire Integration, eZCom Lingo and TrueCommerce are point EDI providers — they handle the EDI translation layer with THE ICONIC and then bolt into your ERP, accounting, OMS and WMS separately. AIMS360 is a fashion-native apparel ERP with the EDI translator, OMS, WMS, PLM, marketplace integrations and accounting all in one platform. No VAN. No per-doc fees. No kilocharacter charges.
| Capability | AIMS360 Apparel ERP | SPS Commerce | Crossfire / TrueCommerce | eZCom Lingo |
|---|---|---|---|---|
| The Iconic EDI 850/855/856/810/846 mapping | Native, pre-built | Yes (their preferred ICONIC partner) | Yes | Yes |
| GS1-128 SSCC carton label generation | Native, in WMS | Add-on module | Add-on module | Add-on module |
| Built-in WMS (pick, pack, ship, scan) | Native, fashion-specific | No | No | No |
| PIM & PLM for THE ICONIC's curated requirements | Native, fashion-specific | No | No | No |
| EDI 846 real-time inventory advice | Real-time, every-channel | Yes | Yes | Yes |
| Chargeback management & deduction tracking | Native module | Reporting only | Reporting only | Reporting only |
| Other EDI retailers (David Jones, Myer, Nordstrom, Saks) | 350+ retailers, same engine | Yes (per-retailer fee) | Yes (per-retailer fee) | Yes (per-retailer fee) |
| Fashion PLM for production & pre-order | Native | No | No | No |
| Returns / RMA reconciliation | Native, integrated | Partial | Partial | Partial |
| VAN fees, per-doc, kilocharacter charges | $0 — flat plan pricing | Yes — tiered usage fees | Yes — per-doc / per-VAN | Yes — tiered usage fees |
| One vendor for ERP + EDI + WMS + accounting | Yes — AIMS360 is the system of record | Adds to your stack | Adds to your stack | Adds to your stack |
Most brands selling on THE ICONIC also sell on Shopify, Amazon Australia, eBay Australia, Faire, JOOR or NuORDER, and push EDI bulk into David Jones or Myer. AIMS360 unifies them. If you're already paying SPS Commerce, Crossfire, eZCom or TrueCommerce per document, AIMS360 can replace them entirely or run alongside during migration — your THE ICONIC EDI never goes dark.
Most brands selling on THE ICONIC also run Shopify DTC, sell wholesale via JOOR or NuORDER, push EDI bulk into David Jones and Myer, and have a roster of overseas department stores. AIMS360 supports them all from one fashion ERP — same available-to-sell pool, same accounting GL, same EDI engine.
THE ICONIC EDI integration touches every part of the apparel ERP. Use the links below to dig into the modules and EDI document specifications most relevant to selling on THE ICONIC.
Everything Australian and international apparel, sport, beauty and lifestyle brands ask before going live on THE ICONIC EDI through AIMS360. EDI document support, SPS Commerce alternatives, GS1-128 SSCC labels, same-day dispatch, dropship, returns, chargebacks, NZ, scale — covered below.
The Iconic EDI is the electronic data interchange standard used by THE ICONIC — Australia and New Zealand's leading online fashion, sport, beauty and lifestyle platform — to exchange purchase orders, acknowledgments, shipments, invoices and inventory data with its vendor community. THE ICONIC onboarded 97% of its vendors onto EDI by 2016, making it the dominant integration method for established sellers.
AIMS360 supports the full document set: EDI 850 (purchase order from THE ICONIC), 855 (purchase order acknowledgment), 856 (advance ship notice / ASN), 810 (invoice), 846 (inventory advice / stock-on-hand), 860 (purchase order change), 864 (text message) and 997 (functional acknowledgment), plus EDIFACT equivalents ORDERS, ORDRSP, DESADV, INVOIC, INVRPT and CONTRL — all built into the AIMS360 apparel ERP with no third-party EDI provider, no VAN fees and no per-document surcharges.
THE ICONIC's preferred EDI partner is SPS Commerce — the SPS case study confirms that in 2016, 97 percent of THE ICONIC's vendors were onboarded onto EDI with order transactions mapped, automated and streamlined. But you do not have to use SPS Commerce as a vendor.
AIMS360 connects directly to THE ICONIC's EDI infrastructure with its in-house EDI translator — no SPS Commerce subscription, no Crossfire middleware, no third-party VAN, and no per-document surcharges. AIMS360 has been the EDI translator for hundreds of brands trading with retailers across SPS, GXS, IBM Sterling, Cleo, OpenText and direct AS2 connections — the same engineering handles THE ICONIC.
Both standards are present in Australian retail. THE ICONIC supports ANSI X12 EDI (850/855/856/810/846/860/864/997) — the dominant standard via SPS Commerce vendor mapping — and EDIFACT (ORDERS, ORDRSP, DESADV, INVOIC, INVRPT, CONTRL) for trading partners that prefer the European standard.
Brands selling into both Australian and European retailers can keep one EDI translator. AIMS360 handles both natively and converts between them when needed — the same EDI engine that processes a Nordstrom or Saks Fifth Avenue 850 in ANSI X12 also processes an EDIFACT ORDERS message from a European retailer.
THE ICONIC's fulfilment model is built around same-day dispatch from its Yennora fulfilment centre in Sydney's industrial west — 28,000 sqm with one of the largest mezzanines and pick towers in the Southern Hemisphere, hitting 99.8% on-time fulfilment. For vendors, that means the EDI 856 Advance Ship Notice has to be transmitted the moment the carton ships, with valid GS1-128 SSCC-18 labels matching the ASN line items.
AIMS360's in-house EDI translator fires the 856 automatically the moment the carton is scanned closed in the AIMS360 WMS — no manual ASN generation, no late ASN chargebacks, no SSCC label mismatch. Tracking numbers are written back to THE ICONIC instantly so the dispatch SLA stays green.
Yes. AIMS360 generates GS1-128 carton labels with SSCC-18 (Serial Shipping Container Code) for every The Iconic EDI 856 ASN — exactly as GS1 Australia and THE ICONIC's vendor onboarding pack require. The labels include the SSCC-18, GTIN, ship-to location, PO reference, and any retailer-specific routing data.
AIMS360 prints these labels on thermal printers (Zebra, Honeywell, TSC) at the pick face or pack station, scans them into the 856 ASN automatically, and validates the hierarchy (pallet → carton → item) so the ASN clears THE ICONIC's automated three-way match without chargebacks. Read more in the AIMS360 UCC 128 / GS1-128 label guide.
Yes. AIMS360 supports both brand-fulfilled (your own warehouse) and 3PL-fulfilled THE ICONIC EDI orders from the same apparel ERP. For brands using a 3PL — Williams Logistics, eStore Logistics, Australia Post StarTrack Fulfilment, DHL Supply Chain, Scale 3PL, ShipBob, ShipHero, EFM, ParcelHero — AIMS360 routes the EDI 850 to the 3PL's WMS, the 3PL fulfils it, the GS1-128 SSCC label and 856 ASN are generated against the carton, and the EDI 810 invoice is transmitted to THE ICONIC automatically.
For brands fulfilling from their own DC, the built-in AIMS360 WMS handles pick, pack, label and EDI ASN in one flow. Either way, the same-day dispatch SLA is enforced inside the OMS.
Yes. THE ICONIC operates a dropship model alongside its bulk EDI program for vendors that hold their own stock. Dropship orders flow as EDI 850s from THE ICONIC to the vendor, the vendor fulfils from their own warehouse or 3PL, transmits an 856 ASN with carrier tracking, and invoices via EDI 810 — all the same documents as bulk EDI but routed to the end consumer instead of THE ICONIC's Yennora fulfilment centre.
AIMS360 supports both flows from one apparel ERP, with separate allocation rules, packing slip templates and carton-label formats so the dropship parcel arrives at the consumer's door looking like a direct-from-brand experience, not a wholesale carton.
THE ICONIC offers customers free 30-day returns — which means returns volume runs higher than most channels, 18–35% in some fashion categories. AIMS360 ingests every THE ICONIC return through the EDI integration, raises an RMA in the apparel ERP, reconciles the credit memo against the original order's 810 invoice, restocks the item into available-to-sell (or routes it to faulty / damaged for write-off), and pushes the inventory adjustment back to THE ICONIC's 846 inventory advice.
For brands participating in THE ICONIC's RE-ICONIC circular initiatives — Rescued (Revibe-repaired items), Pre-Loved, RCYCL, Donate (with Salvos and Australia Post) — AIMS360 supports a separate disposition workflow so circular inventory is tracked distinctly from new-condition stock through the returns module.
Yes. AIMS360 is a true omnichannel apparel ERP with one in-house EDI translator handling THE ICONIC alongside 350+ other EDI retailers — David Jones, Myer, Target Australia, Big W, Nordstrom, Nordstrom Rack, Saks Fifth Avenue, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Hudson's Bay, Holt Renfrew, Selfridges, Macy's, Dillard's, Anthropologie, Urban Outfitters, Shopbop, SSENSE, Amazon, Walmart and many more.
Inventory, orders, customers and styles stay in one platform, so a THE ICONIC EDI 850, a David Jones EDI 850 and a Nordstrom EDI 850 are all pulling from the same available-to-sell pool — without the duplicate listings, mapping drift and chargeback risk that brands face when they run separate EDI providers per retailer.
Most brands are live on THE ICONIC EDI through AIMS360 in 2–4 weeks. AIMS360 has pre-built maps for THE ICONIC's 850/855/856/810/846 specifications and onboarding workflows that handle the heavy lifting — vendor account setup with THE ICONIC, EDI ID exchange, test transactions, SSCC label compliance check, and same-day dispatch SLA configuration.
The AIMS360 implementation team coordinates directly with THE ICONIC's vendor management function (which, post-SPS Commerce engagement, can add a new vendor within 48 hours of trading terms being signed). Parallel runs alongside any existing EDI provider mean THE ICONIC sales never go dark during migration. Check the AIMS360 pricing page for what's included.
THE ICONIC's vendor cost structure includes onboarding fees plus commission or buying margin negotiated per brand and category. AIMS360 ingests THE ICONIC's chargeback deductions, commission deductions and payout remittances via the 820 remittance advice (or equivalent payment file) and reconciles them against the original 810 invoice automatically — so your accounting team sees true net-of-deductions revenue per order, per category and per period.
This rolls into the AIMS360 accounting module and syncs into QuickBooks, Xero, NetSuite, SAP or Sage — no spreadsheets, no manual reconciliation, no missed chargebacks. The chargeback management module alerts you to every deduction in real time.
Yes. AIMS360 processes over 1.25 million orders per site per day in production for a single Shopify customer and supports brands tracking 160,000+ SKUs, so peak THE ICONIC volume — Click Frenzy, Black Friday, Cyber Monday, Boxing Day, end-of-financial-year sales, Australian Fashion Week, THE ICONIC's annual swim and sport launches — is well within scale.
The in-house EDI translator processes hundreds of thousands of transactions per day across the AIMS360 customer base. Beyond Yoga, recently acquired by Levi Strauss & Co. for approximately $400M, scaled on AIMS360 from startup through high-volume EDI, wholesale and DTC channels. Read more customer stories.
SPS Commerce, Crossfire Integration, eZCom Lingo and TrueCommerce are point EDI providers — they handle the EDI translation layer with THE ICONIC and then need to bolt into your ERP, accounting, OMS and WMS separately, usually billing per document or per kilocharacter on top of an annual subscription. AIMS360 is a fashion-native apparel management software with the EDI translator, OMS, WMS, PLM, marketplace integrations and accounting all built into one platform.
For THE ICONIC specifically, brands get the 850/855/856/810/846 mapping, GS1-128 SSCC label generation, same-day dispatch SLA enforcement, returns handling and chargeback management — with no per-document surcharges, no VAN fees, no kilocharacter charges, and one team that owns the entire EDI, wholesale, DTC and marketplace lifecycle. See the full AIMS360 EDI retailer network covering 350+ retailers globally.
Yes. AIMS360 is built for premium, contemporary, sport, beauty and emerging fashion and lifestyle brands — THE ICONIC's curated brand mix of 1,500+ labels and 165,000 SKUs across Women, Men, Sport, Beauty, Wellness, Home, Designer, Kids, Toys and the Considered collection. Customers include Retrofête, Beyond Yoga (now Levi's), Los Angeles Apparel, True Religion and dozens of contemporary, designer and luxury labels selling into Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale's, Holt Renfrew, Selfridges, David Jones, Myer and THE ICONIC.
The apparel ERP supports the workflows premium brands rely on: limited-edition drops, made-to-order and pre-order, made-in-Australia provenance, sustainability attribute tracking for THE ICONIC's Considered filter, beauty SKU complexity (skincare, fragrance, makeup), and circular initiatives like THE ICONIC's RE-ICONIC, Pre-Loved and Rescued. Read more in fashion business resources.
A 30-minute live demo — built specifically for fashion, sport and beauty brands selling on THE ICONIC via EDI across Australia and New Zealand. We'll walk through your exact EDI workflow (850 / 855 / 856 / 810 / 846, GS1-128 SSCC labels, dispatch SLA, chargeback management, returns) and the path to go-live in 2–4 weeks.
