The PGA Show is the golf industry's largest annual trade show, run by RX and the PGA of America. The 2027 show runs January 26 to 29 in Orlando, with Demo Day at Orange County National on Tuesday and the show floor at the Orange County Convention Center Wednesday through Friday. Here are the hours, who can get in, what the 2026 show looked like, how it differs from the PGA Buying Summit in Frisco, and how a golf apparel or equipment brand sets up so the orders written in Orlando reach the ERP without being keyed twice.
An independent guide by AIMS360, a consumer brands ERP used by golf apparel and equipment brands. It isn't affiliated with the PGA Show, the PGA of America or RX. Register, book housing and confirm hours at pgashow.com.
The PGA Show is the golf industry's largest annual trade show, a trade-only week in Orlando every January where golf brands launch and sell to the people who stock pro shops and golf stores. Equipment, apparel, footwear, accessory, technology and travel brands show to PGA and LPGA Professionals, golf course and resort buyers, off-course retailers and media. RX and the PGA of America run it, and for years it was called the PGA Merchandise Show.
It's a wholesale trade show, not a consumer golf expo. It isn't open to the public, and the people on the floor are there to see new product, meet brands and buy for the season ahead: the 2026 show had 1,300+ VIP buyers from 910 facilities and retailers with about $975 million in purchasing power, per RX. The 2027 show is the 74th. For a golf apparel brand, the PGA Buying Summit in Frisco each July is the other date on the calendar, and the comparison below covers how the two differ.
January 26 to 29, 2027, in Orlando, Florida. Demo Day is Tuesday, January 26 at Orange County National Golf Center. The exhibit floor is Wednesday, January 27 through Friday, January 29 in the West Concourse of the Orange County Convention Center, with education sessions in the same building. It's the 74th PGA Show, run by RX and the PGA of America, and it's trade only.
| Detail | PGA Show 2027 |
|---|---|
| Dates | Tuesday, January 26 to Friday, January 29, 2027 |
| Demo Day | Tuesday, January 26, 9 AM to 5 PM, Orange County National Golf Center |
| Show floor | Wednesday, January 27 to Friday, January 29, Orange County Convention Center (OCCC), West Concourse |
| Education | OCCC West Hall E/F corridor meeting rooms, Tuesday to Friday |
| Organizers | RX and the PGA of America |
| Edition | 74th PGA Show |
| Who can attend | Golf industry professionals only; not open to the public |
| Housing | Connections Housing is the only approved housing vendor |
| Registration | On pgashow.com |
The show calls itself the largest annual business event for the global golf industry, and the floor covers apparel, footwear, accessories, headwear, equipment, technology, training aids, travel and a racquet sports section that more than doubled in size for 2026. Every date and venue above comes from the official show info page. Confirm before you book travel.
Tuesday is Demo Day outdoors at Orange County National; Wednesday to Friday is the show floor at the convention center, 8:30 AM to 6 PM on Wednesday and Thursday and 8:30 AM to 2 PM on Friday. Education runs all four days.
| Day | Date | What happens and when | For golf brands |
|---|---|---|---|
| Demo Day | Tuesday, January 26 | Demo Day 9 AM to 5 PM at Orange County National Golf Center, rain or shine. PGA and LPGA Professionals, VIP Buyer Club members and VIP media from 9 AM; other registered attendees from 12 PM. Demo Day education 9:30 AM to 2:15 PM. Education at the OCCC 9:30 AM to 5:30 PM. | Equipment and technology brands demo outdoors. Apparel brands usually use the day to set up and confirm appointments |
| Show floor opens | Wednesday, January 27 | Exhibits 8:30 AM to 6 PM, OCCC West Concourse. Education 8:30 AM to 5 PM. | The busiest order-writing day. Book head professionals, merchandisers and off-course buyers here |
| Show floor | Thursday, January 28 | Exhibits 8:30 AM to 6 PM. Education 8:30 AM to 5 PM. | Second appointment day, plus the accounts you missed Wednesday |
| Final day | Friday, January 29 | Exhibits 8:30 AM to 2 PM. Education 8:30 AM to 12 PM. | Walk-ups, reorders and follow-ups before teardown |
No, the PGA Show is trade only. It's open to golf industry professionals: PGA of America, LPGA and International PGA Professionals, assistant pros, pro shop owners and buyers, directors of golf, course owners and managers, facility buyers, retailers, coaches, tournament organizers, students and entrepreneurs in the business, racquet sports professionals and credentialed media.
PGA of America, LPGA and International PGA Golf Professionals register free. For the 2026 show, other attendees paid a processing fee that rose from $49 early bird to $99 advance to $199 standard, per the show's November 2025 announcement. 2027 fees and deadlines will be on pgashow.com; register early if you're not a member professional. Media register through a separate path.
If you're a brand, the people you came for are the head professionals and merchandisers who write green grass orders, the off-course and resort buyers, and the VIP Buyer Club members who get into Demo Day first. They're why Wednesday and Thursday appointments fill early.
The 73rd PGA Show, January 20 to 23, 2026, drew more than 34,000 industry professionals from 90 countries and all 50 states, with 1,195 brands exhibiting, the largest PGA Show since 2009. It was the show's 40th straight year at the Orange County Convention Center.
| Measure | 2026 |
|---|---|
| Industry professionals | 34,000+ from 90 countries and all 50 U.S. states |
| Brands exhibiting | 1,195, including nearly 400 first-time exhibitors |
| Golf professionals | 8,200+ PGA of America, LPGA and international PGA Professionals |
| VIP buyers | 1,300+ representing 910 facilities and retailers, with about $975 million in purchasing power |
| Space | 1.1 million square feet in the OCCC West Building, 10+ miles of aisles |
| Education | 80+ core sessions and 50+ free presentations on seven show floor stages |
| Racquet sports | 60+ brands, two pickleball courts and a padel court |
| Co-located in 2026 | NGCOA Golf Business Conference, AGM Golf Retail Conference, African American Golf EXPO and Forum, Functional Fabric Fair Winter Edition |
For an apparel brand the number that matters is the buyer count. Those 1,300 VIP buyers and 8,200 professionals are the people who decide what hangs in a pro shop, and most of them are only in one room together once a year.
They're two different shows from the same organizers. The PGA Show is the whole golf industry in Orlando every January: equipment, technology, apparel, travel and more, with 1,000+ brands. The PGA Buying Summit is an apparel-first show at Omni PGA Frisco in Texas every July, where pro shop and retail buyers get an early look at next spring's apparel. Both are run by PGA Golf Exhibitions, part of RX, with the PGA of America.
| PGA Show | PGA Buying Summit | |
|---|---|---|
| 2027 dates | January 26 to 29, 2027 | July 25 to 28, 2027 |
| Where | Orlando, FL: Orange County Convention Center and Orange County National | Frisco, TX: Omni PGA Frisco Resort & Spa |
| Focus | The full golf business: equipment, technology, apparel, accessories, training aids, travel, racquet sports | Apparel first: early buying for next spring's apparel and accessories, plus a fashion show |
| Size | 1,195 brands and 34,000+ attendees in 2026 | Nearly 200 brands in 2026 |
| Who goes | Golf professionals, facility and retail buyers, course owners, media, the whole trade | Golf professionals, buyers, retailers, independent reps, suppliers and media |
| What it means for a brand | Launches, equipment demos and the big order-writing week of the winter | Where spring apparel lines get seen and pre-booked months before they ship |
An apparel brand usually does both: Frisco in July to put next spring's line in front of buyers early, Orlando in January for the launch and the orders that fill out the season. The rest of the golf calendar, including the PGA section merchandise shows where green grass reorders get written, is on the golf and sports trade show calendar.
Load the season into your ERP, publish it to RepSpark and the reps' iPads, barcode the samples, book Wednesday and Thursday, and make sure every order written in the hall lands as a sales order with its ship window and any logo program attached. The show only pays off if the orders reach production planning intact.
| When | What to do | Why it matters |
|---|---|---|
| Before: build the season | Every style with colors, sizes, prices, images and ship windows in the ERP, including logo-program styles and their decoration, and hardgoods with their own attributes. | Line sheets, RepSpark and the iPad all read from that one record. |
| Before: publish to RepSpark | Send styles, pricing and available to sell by ship date through the RepSpark integration, with each account's price group and terms. | Pro shops and dealers order against real availability for the delivery they want. |
| Before: load the iPads | Sync RemoteLink with the catalog, customers, pricing and open to sell, then switch on Offline Mode. | A weak signal on a full show floor doesn't stop an order. Stock refresh and card deposits wait until you reconnect. |
| Before: barcode samples | Style barcodes on every sample; prepack barcodes if you sell size-run packs. | Reps scan to add style and color instead of searching. |
| Before: book the floor | Head professionals, merchandisers and off-course buyers on Wednesday and Thursday; Demo Day on Tuesday if you sell equipment. | Appointments fill the order book; walk-ups fill gaps. |
| During: write orders | Orders with start and completion dates, customer PO, terms, signature and the logo artwork reference on custom lines. | The ship window and the decoration travel with the order, so nothing gets re-entered later. |
| During: the EDI question | If an off-course buyer asks, PGA TOUR Superstore, Dick's Sporting Goods and Golf Galaxy, Scheels and Worldwide Golf are on the 350+ retailer list. | You can say yes to a chain without adding an EDI vendor. |
| After: import and confirm | Reconnect, import the show orders into AIMS360 and send confirmations. | No retyping on the flight home, and the pro shop has its confirmation while the show's still fresh. |
| After: plan production | Size factory POs to the order book, run logo work as a tracked production stage, and let intelligent allocation commit stock by completion date and customer priority. | Production matches what was sold, and the best accounts ship first. |
Custom club logo, member-guest and tournament programs are covered on the decorated apparel page, and the whole golf operating model, green grass, off-course, resort and DTC on one stock pool, is on the golf ERP page.
The show lists Connections Housing as its only approved housing vendor. Its 2027 housing details were marked coming soon when we checked. Book through the link on pgashow.com rather than through unsolicited emails or calls offering PGA Show hotel blocks.
AIMS360 will be at the PGA Show 2027 in Orlando, January 26 to 29. We're attending, not exhibiting, so there's no booth to find. Book a time with our team and we'll meet you at the show. We were at the 2026 PGA Buying Summit in Frisco too.
Golf brands that have run on AIMS360 include Nike Golf Apparel, G/FORE (until its 2018 acquisition by Peter Millar), Full Turn Custom Apparel, Smith & Quinn and HEAD Golf. Bring a polo with a size run, a logo program and a PGA TOUR Superstore purchase order, and we'll show you the order written on an iPad, the decoration tracked as a production stage, and the EDI ASN going back from the same shipment.
January 26 to 29, 2027 in Orlando, Florida. Demo Day is Tuesday, January 26 at Orange County National Golf Center, and the show floor runs Wednesday, January 27 to Friday, January 29 at the Orange County Convention Center West Concourse. It's the 74th PGA Show.
The golf industry's largest annual trade show, held every January in Orlando and run by RX and the PGA of America. It's trade only: golf brands show equipment, apparel, footwear, accessories and technology to PGA and LPGA Professionals, course and resort buyers and off-course retailers, who come to see new product and buy for the season. It was long known as the PGA Merchandise Show.
In Orlando. The exhibit floor and education are at the Orange County Convention Center (OCCC), West Concourse and West Hall. Demo Day is outdoors at Orange County National Golf Center. The 2026 show was the PGA Show's 40th straight year at the OCCC.
Show floor: 8:30 AM to 6 PM on Wednesday, January 27 and Thursday, January 28, and 8:30 AM to 2 PM on Friday, January 29. Demo Day: 9 AM to 5 PM on Tuesday, January 26, with PGA and LPGA Professionals, VIP Buyer Club members and VIP media in from 9 AM and other registered attendees from 12 PM. Education runs Tuesday to Friday.
Tuesday, January 26, 2027, 9 AM to 5 PM at Orange County National Golf Center, rain or shine. It's the outdoor equipment and technology demo that opens show week, the day before the exhibit floor opens at the convention center.
No. The PGA Show is trade only, open to golf industry professionals such as PGA of America, LPGA and International PGA Professionals, pro shop owners and buyers, course owners and managers, retailers, coaches, tournament organizers and credentialed media.
PGA of America, LPGA and International PGA Golf Professionals register free. For the 2026 show, other industry attendees paid a processing fee of $49 early bird, $99 advance or $199 standard. 2027 fees and deadlines are posted on pgashow.com.
The PGA Show is the whole golf industry in Orlando every January, with 1,195 brands in 2026. The PGA Buying Summit is an apparel-first show at Omni PGA Frisco in Texas every July, July 25 to 28 in 2027, where buyers get an early look at next spring's apparel. Both are run by RX and the PGA of America. See the comparison above.
The 2026 PGA Show drew more than 34,000 industry professionals from 90 countries, including 8,200+ PGA of America, LPGA and international PGA Professionals and 1,300+ VIP buyers, with 1,195 brands exhibiting. It was the largest PGA Show since 2009, per RX.
Yes, if the order app works offline. On AIMS360, reps write orders in RemoteLink on an iPad against the catalog, customer pricing and the last downloaded open to sell with Offline Mode on, and the orders import into AIMS360 on reconnect. Pro shops that order in RepSpark land in AIMS360 as sales orders through the RepSpark integration.
Yes. AIMS360 will be at the PGA Show 2027 in Orlando, attending rather than exhibiting, so there's no booth. Book a time with our team to meet at the show, or see the golf ERP page first. AIMS360 was also at the 2026 PGA Buying Summit in Frisco.
Shahrooz “Shawn” Kohan is CEO and Co-Founder of AIMS360, the consumer brands ERP founded in 1984 in the Los Angeles Garment District. AIMS360 runs the styles, inventory, orders, EDI and B2B connections behind 600+ active brands and has helped 10,000+ brands over 40+ years, including golf brands that run their front end on RepSpark.
We'll write a polo order with a logo program offline the way your rep will in the hall, land it in AIMS360, track the decoration as a production stage, and ship it beside a PGA TOUR Superstore purchase order from one stock pool.
Book a time at the PGA ShowSee the golf ERP
