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Western & Equestrian ERP · sub-industry of Fashion & Apparel

Western wear ERP for western and equestrian brands, where the dealer network is the channel

A western shirt is neck by sleeve. A western jean is waist by inseam with a boot cut. Both sell through a dealer network of western stores, farm and ranch chains and tack shops that reorder the same core styles for years, plus the big western retailers with their own vendor manuals. AIMS360 was built on apparel matrices, production and native EDI, and it runs the dealer network and the retailer programs from one record.

Parent industry: Fashion & Apparel ERP →
01 / What you make

Every western and equestrian product type, on one platform.

Whether you sell pearl-snap shirts to western stores, riding apparel to tack shops, or workwear to farm and ranch chains, the two-axis size run and the dealer order book are the first things the system has to get right.

Western shirts and tops

  • Pearl snap and western yokes by neck and sleeve
  • Women's western blouses and tees
  • Kids western
  • Rodeo and show shirts
  • Vests and outerwear

Western jeans and bottoms

  • Boot cut and relaxed by waist and inseam
  • Riding jeans and breeches
  • Women's fit by waist and inseam
  • Big and tall lengths

Equestrian and riding

  • Breeches, tights and show coats
  • Show shirts and stock ties
  • Riding gloves and socks
  • Barn jackets and vests
  • Kids riding apparel

Workwear and accessories

  • Ranch and farm workwear
  • Hats and caps by size
  • Belts, buckles and bandanas
  • Outerwear and rain gear
02 / The operational reality

A western size is two numbers, and the dealer reorders it for a decade.

A pearl-snap shirt runs 14.5 to 18.5 in the neck and 32/33 to 36/37 in the sleeve. A boot-cut jean runs 28 to 44 in the waist and 30 to 38 in the inseam, because the boot needs the length. A show coat runs by chest and length. The dealer who sold the 16 x 35 last month wants it again this month, and the style has been in the line since before the store opened.

Most apparel systems hold a single size list, so western brands end up splitting styles by inseam or sleeve, and the dealer order book turns into a spreadsheet of hundreds of small reorders.

AIMS360 holds the two-axis style, color and size matrix on one style record, replenishes by the cell that sold through intelligent allocation rules, and gives every dealer its own pricing, terms and order history in WebLink or through the rep in RemoteLink. The big western retailers run on the same record through native EDI.

03 / Capabilities

Three capability blocks built for the western brand operator

Two-axis catalog

Neck by sleeve and waist by inseam on one style, UPC per cell, dealer price sheets, and prepacks and case packs for the farm and ranch pack programs.

Native EDI into every western channel

Boot Barn, Tractor Supply, Cabela's, Bass Pro Shops, Scheels, Dillard's and Belk mapped natively, bulk and dropship, with the 856 and 810 off the same shipment.

Dealer network and one pool

Every dealer with its own pricing and terms, reorders on WebLink or written by the rep in RemoteLink, and wholesale, EDI and Shopify orders drawing from one open to sell.

04 / The workflow

From WESA market through the dealer reorder and the Boot Barn 850, the workflows that matter.

The sequence a western brand runs, and where AIMS360 holds it.

1
Style setup: two-axis size runs
Neck by sleeve, waist by inseam, chest by length, UPC per cell
2
Vendor purchase orders and receipts
Finished goods or cut, make and trim, by delivery
3
Dealer accounts and price sheets
Each dealer with its own terms, rep and history
4
Orders: WESA, reps, WebLink, EDI
Written at Dallas market, on the road, on your portal, or as an 850
5
Allocation against one pool
Pre-book to WIP, at-once to stock, replenishment by cell
6
Pick, pack, label, ASN, invoice
Retailer carton rules, GS1-128, dealer packing slips
7
Core replenishment
Thresholds on the shirts and jeans that never change
05 / The retailer table

The retailer table for western and equestrian brands

Western sells through a dealer network of independent western stores and tack shops, a handful of large western and farm-and-ranch chains, the outdoor big box, and department stores in the West and South.

Western and farm-and-ranch chains. Boot Barn is the largest western specialty retailer and runs bulk and dropship on its own vendor manual; Tractor Supply buys workwear and western basics at farm-and-ranch volume. Both are mapped natively.

Outdoor big box. Cabela's, Bass Pro Shops, Scheels, Academy Sports + Outdoors and Dick's Sporting Goods carry western and outdoor crossover on their own programs.

Department stores and marketplace. Dillard's, Belk and Buckle are strong in western markets, and Amazon and Target carry the volume basics.

Beyond those, the same native EDI reaches the 350+ retailer network, and boutique wholesale runs as sales orders written in RemoteLink, WebLink or the B2B platform your buyers already use.

06 / The dealer network

Three hundred dealers, each with its own terms, is the channel most systems cannot hold

A western brand's volume is in its dealers: the family western store, the tack shop, the feed store with an apparel wall. Each one has its own price sheet, its own terms, its own rep and a reorder pattern that repeats for years. The big retailers are fewer and larger, and they run on EDI.

AIMS360 holds every dealer as an account with its own pricing and terms, lets the dealer reorder on WebLink without a rep, lets the rep write the order in RemoteLink at the counter or at Dallas market, and gives the equestrian and golf-style dealer programs a home in RepSpark where reps build assortments per account.

Every order, from the smallest tack shop to the Boot Barn 850, allocates against one open to sell, and the 2027 trade show calendar has WESA and AETA at Dallas market in January and August 2027.

07 / The alternatives

AIMS360 vs. the alternatives western brands consider

Western brands usually arrive at AIMS360 from QuickBooks with a dealer list in a spreadsheet, or from a general ERP that could invoice a dealer but not hold neck by sleeve or a Boot Barn vendor manual. The apparel ERP guide covers the field.

The question to ask any system: show me one pearl-snap shirt in 20 neck-by-sleeve cells, 300 dealers with their own price sheets, and a Boot Barn 856, on one screen.

For a structured comparison against named systems, see the comparison pages and the ERP buying guide.

08 / Who it changes things for

What changes for each person on the western team

Founder and operator. One number for what you can sell across the dealer network, Boot Barn EDI and your own site.

Design and merchandising. One record per style with every cell, dealer price sheets and images, published to the line sheet, WebLink and RepSpark from one place.

Production. Vendor purchase orders and cut tickets raised from the short cells; work in process by delivery.

Reps. Orders written in RemoteLink at the counter, at WESA and on the road, arriving as imported on reconnect.

Warehouse. Dealer packing slips and retailer carton labels from the same order; GS1-128 for the chains.

Finance. The 810 comes off the shipment; dealer terms and credit holds enforced at order; factoring runs as a native workflow.

09 / Who this is for

From regional western label to national dealer network and Boot Barn program

AIMS360 fits western and equestrian brands from a first Dallas WESA booth through hundreds of dealers and the big western and farm-and-ranch chains.

Western shirt and jean brandsEquestrian and riding apparelRodeo and show apparelFarm and ranch workwearWestern hat and accessory linesBrands selling into Boot Barn and Tractor SupplyTack shop and dealer-driven brandsWestern lines inside a lifestyle brand
10 / FAQ

What western brand operators ask

What is the best ERP for a western wear brand?

One that holds neck by sleeve and waist by inseam on one style, gives every dealer its own pricing and a way to reorder, and runs EDI natively for Boot Barn, Tractor Supply and the outdoor big box. AIMS360 does all three on the same apparel matrix it has run since 1984.

How does AIMS360 handle western shirt and jean sizes?

As two-axis style, color and size matrix records, neck by sleeve for shirts and waist by inseam for jeans, with a UPC per cell, so a 16 x 35 shirt and a 34 x 36 boot-cut jean are cells on one style each, not separate products.

Can dealers reorder without calling a rep?

Yes, on WebLink, where each dealer sees its own price sheet, terms and order history. Orders queue for review and then import, so a credit hold or a duplicate PO is caught first.

How do Dallas WESA and AETA orders get into AIMS360?

Reps write them in RemoteLink on an iPad and they arrive as imported on reconnect. Dealers who buy by assortment can order in RepSpark, which imports orders as AIMS360 sales orders with the rep attached. The 2027 trade show calendar has the January and August 2027 dates.

Which retailers does AIMS360 connect to for western?
Does AIMS360 handle Boot Barn dropship?

Yes. Boot Barn bulk and dropship run as separate programs on the same record, with the 856 and 810 sent natively. See EDI dropship for how retailer dropship programs run.

Can a western brand replenish core styles automatically?

Thresholds live per size cell in intelligent allocation and the purchase order or cut ticket is raised from the cells that are short, so the 16 x 35 is bought without buying the 18.5 x 37.

Can a western brand run Shopify and dealers from one inventory?

Yes. Shopify sees sellable inventory after dealer, EDI and marketplace commitments are subtracted, and Shopify B2B runs beside it for dealers who order on your site.

AIMS360

The western ERP that holds the dealer network and the Boot Barn 850 on one record.

Bring one shirt, one jean and your dealer list. We will load the matrices and the price sheets, write a reorder on WebLink, and show you the Boot Barn 856 on your styles.