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Business model

"We're a UK brand selling at home and starting with US retailers. What system do we need?"

You need one system that keeps your stock and books in pounds and still invoices a US department store in dollars and a Paris stockist in euros, with Shopify, wholesale platforms, a US 3PL and US retailer EDI all feeding it. Here's how that works in AIMS360, where UK VAT fits, and what changed for DTC parcels into the US.

350+Retailers on built-in EDI
30+Warehouses with a prebuilt 3PL connection
10,000+Brands helped
40+Years building ERP, since 1984
The short answer

What OMS or ERP does a UK fashion or footwear brand need to sell in the US?

One ERP with order management built in, run in pounds, with every channel committing stock from the same record. In AIMS360 a UK company keeps GBP as its home currency and invoices US accounts in USD and European accounts in EUR, with exchange rates retrieved daily or fixed by you. Shopify stores in GBP, EUR and USD, JOOR and NuORDER wholesale, marketplaces such as Farfetch, and US retailer purchase orders over EDI all land in one order book. Your UK warehouse and a US 3PL are locations on one stock record, so available to sell is one number, not three.

Many UK brands start by searching for an OMS, because orders are where the strain shows first. But a brand selling wholesale also needs what sits behind the order: size-level stock, allocation against retailer POs, receivables in two or three currencies, and a ledger that closes in pounds. That's an ERP. AIMS360 is a consumer brands ERP with omnichannel order management built in, run by apparel, footwear, accessories, beauty and other consumer product brands.

UK, EU and US sales: currency, tax and channel, and how AIMS360 handles each

Sale Currency Tax on the order How AIMS360 handles it
UK stockists GBP UK VAT from your tax sheet Home currency accounts, ordering through JOOR, NuORDER, your portal or reps
UK Shopify store GBP As Shopify calculated it Imports with Shopify's taxes, draws from your UK warehouse
EU stockists EUR As your accountant sets it on the tax sheet EUR accounts and EUR prices per style, with AR in euros and pounds
EU Shopify store EUR As Shopify calculated it Its own store connection in euros, on the same stock record
US department stores USD As your accountant sets it on the tax sheet USD accounts, POs in by EDI, ASN, GS1-128 labels and invoice out
US Shopify store USD As Shopify calculated it Its own store in dollars, shipped from a US 3PL if you hold stock there
Currency

Running the company in GBP while invoicing US accounts in USD and European accounts in EUR

Multi-currency in AIMS360 has been live since 2020 and works on the selling side: you price, book, invoice and collect in currencies other than pounds, while costs, report totals and ledger postings stay in GBP.

  • Prices you set, not conversions. Each style and color carries a wholesale, suggested retail and WebLink or RemoteLink portal price per currency. A US order line takes the dollar price you set, not a converted pound price.
  • One currency per account. A US department store is a USD account and a Paris stockist is a EUR account. A customer buying in two currencies gets two accounts, and the currency locks once orders or invoices exist.
  • Rates you choose. Exchange rates are retrieved daily, or you fix a rate per currency. Each order carries the rate on the day it was entered.
  • Invoice and payment follow the order. The invoice inherits the order's rate and date, and payment is taken in the invoice currency at the invoice rate by default.
  • Receivables in both currencies. Customer AR shows each balance in the customer's currency and in pounds.
  • Gains and losses reported. The unrealized report revalues open invoices at a rate you confirm; the realized report shows what moved between invoice and payment.
  • Reps paid in their own currency. A US showroom rep can carry USD while your UK agent carries GBP.

Every setting is on the multi-currency and divisions page, and the international and multi-currency hub shows the same mechanics for a Canadian brand in CAD and an Australian or New Zealand brand in its own dollar.

UK VAT

How is UK VAT applied on wholesale invoices?

Through tax sheets. A default tax sheet holds your rates by region and can be edited, and custom tax sheets override it for specific styles or colors. Tax is applied to merchandise less discounts, plus freight, plus service items such as handling or gift wrap. Tax sheets work for any country, so UK VAT on an invoice to a UK stockist is set up the same way a Canadian brand sets up GST.

You set and confirm the rates, and AIMS360 applies them. The GOV.UK guide to how much VAT you must charge explains that the rate depends on the goods and lists children's clothes and shoes among zero-rated items, the kind of exception a custom tax sheet covers for a kidswear line.

Exports to US accounts are a separate question. HMRC's VAT Notice 703 sets the conditions for zero-rating exported goods, including evidence of export kept on file. Your accountant confirms the treatment, and the tax sheet on those accounts applies it.

Orders from Shopify and other integrated or imported channels keep the taxes calculated in those systems.

US retailers

Selling to US retailers by EDI: what US department stores expect from a UK brand

A US department store runs the same rulebook for a London label as for a New York one: trade by EDI, follow the routing guide, label every carton.

Requirement What the retailer expects In AIMS360
Purchase order (850) Style, color, size, quantities, ship window and destination, sent by EDI A USD order on the retailer's USD account. See EDI 850
Advance ship notice (856) Sent when goods ship, matching each carton Built from the shipment. See EDI 856 ASN
GS1-128 carton labels A compliant label on every carton, tied to the ASN Printed from the cartons as packed. See GS1-128 labels
Invoice (810) Sent by EDI, matching the PO and the shipment Generated from the shipment, in dollars
Routing guide How, when and with which carrier goods ship, plus packing rules Your team or 3PL follows it; labels, ASN and carton data come from AIMS360
Chargebacks Deductions when a rule is missed Logged against the original order. See chargeback management

EDI is built into AIMS360 for 350+ retailers, including US department stores such as Nordstrom, Saks Fifth Avenue, Bloomingdale's and Neiman Marcus. It's a flat monthly fee per retailer with unlimited transactions, with no kilocharacter, per-document or VAN fees, and AIMS360 has dedicated apparel EDI specialists on staff.

If US wholesale ships from a US 3PL, the warehouse returns a 945 shipment confirmation and AIMS360 builds the 856, the labels and the 810 from it. Start with EDI retailers or how EDI works in AIMS360.

US DTC

US DTC after the de minimis change: where should US stock sit?

Until August 29, 2025, a parcel valued at $800 or less could enter the US duty-free under the de minimis rule. The US suspended that treatment for goods from all countries from that date, as CBP's guidance (CSMS #66065494) sets out, and UKFT flagged it for UK fashion exporters. A parcel to a US customer no longer enters duty-free under de minimis, whatever its value.

Some brands keep shipping from the UK and build duty into US pricing. Others hold stock at a US 3PL and ship US orders domestically. Duty, origin paperwork and customs entries are for your customs broker. AIMS360 runs either model on one stock record.

A Shopify store per currency, one stock record

Each brand can run several Shopify stores, each in its own currency, all feeding one AIMS360 company. Every Shopify location maps to an AIMS360 warehouse, and each store shares the main stock pool or draws from its own warehouse. One common shape:

Channel Currency Ships from, in this example
UK Shopify store GBP Your UK warehouse
EU Shopify store EUR Your UK warehouse, or another location you add later
US Shopify store USD The US 3PL
US retailer POs USD The US 3PL, with retailer commitments held in their own virtual warehouse

Holding retailer commitments apart means the US store only sees what's left. The 3PL connects by EDI or API; more than 30 warehouses have a prebuilt connection, built in house and maintained by AIMS360. See 3PL integrations, the 3PL fulfillment guide and the Shopify integration.

Wholesale and marketplaces

JOOR, NuORDER, Brandboom and Farfetch: wholesale platforms and marketplaces in more than one currency

  • JOOR receives your active currencies automatically, so a US boutique's dollar order imports as a USD order on its USD account. See the JOOR integration.
  • NuORDER: turn on your selling currencies in the NuORDER tab inside AIMS360. See the NuORDER integration.
  • Brandboom has a multi-currency setup too. See the Brandboom integration.
  • Your B2B portal and rep app: WebLink and RemoteLink use the portal price you set per currency.
  • Farfetch, the London-founded luxury marketplace: AIMS360 runs the operational side of a Farfetch program from the same record as your wholesale and DTC, covering the size-level catalog with a UPC per size, available to sell, consumer orders, shipments and returns. The connection is configured to your program during implementation. See the Farfetch integration.

Whichever platform a buyer uses, the order commits stock from one record. That's the core job of fashion ERP software once a brand sells through more than a couple of channels. The wholesale B2B platforms guide compares the platforms themselves.

Accounting and finance

Xero, QuickBooks and factoring for a UK brand invoicing in three currencies

AIMS360 runs orders, stock, invoices and receivables; your accounting system keeps the ledger your accountant works in. Xero and QuickBooks Online, Desktop and Enterprise sync two ways, and Sage Intacct, Sage 100 and NetSuite connect too.

  • Xero: a direct two-way sync with the same object mapping as QuickBooks, covering invoices, payments, credit memos, customers, vendor bills, rep commissions, COGS journal entries and inventory adjustments.
  • QuickBooks: multi-currency has to be switched on in QuickBooks as well. See the QuickBooks integration.
  • Pounds at the bottom line: costs, report totals and ledger postings from AIMS360 are in GBP, while each customer balance also shows in its own currency.
  • Factoring: credit approvals, invoice assignments and factored receivable tracking run inside AIMS360 with partner factors, who provide the capital. A factor working in dollars and pounds is usually two factor records. See factor approvals and assignments.

More on the accounting integrations and factoring integrations pages.

AI

Ask about your UK, EU and US numbers in plain English from ChatGPT, Claude or Grok

AIMS360 is an MCP connector, so your team asks about AIMS360 data in the AI they already use: ChatGPT, Claude or Grok. Creating and updating orders and customers from the chat is live too. For example:

  • "What did our US accounts buy this season, in USD, and what's still open?"
  • "Which EUR invoices are past due, and what are they worth in pounds?"
  • "How many pairs of our best-selling boot are at the US 3PL versus the UK warehouse, by size?"
  • "Which US retailer POs ship in the next two weeks and aren't allocated yet?"

See it in ChatGPT, Claude and Grok, or how order entry from email works.

Comparing systems

Comparing ERP options as a UK brand: Brightpearl, Uphance and AIMS360

If you're comparing apparel ERP options, start here:

  • Brightpearl by Sage is a retail operating system with a strong rules engine for DTC and marketplace order routing. AIMS360 vs Brightpearl covers where wholesale production and retailer EDI change the fit.
  • Uphance is an apparel platform with built-in EDI and its own production and warehouse features. AIMS360 vs Uphance sets EDI coverage, warehouse and production depth, and AI access side by side.
  • The wider field: the best ERP for Shopify comparison, and our guide to the best fashion ERP software in 2026.

Four things to see in any demo

  • A US account invoiced in dollars, paid, and shown in AR in dollars and pounds.
  • A US retailer PO arriving by EDI, with the ASN, labels and invoice going back.
  • Shopify stores in GBP, EUR and USD drawing on one available-to-sell number.
  • A realized gain or loss after a dollar payment posts at a new rate.
Questions

ERP for UK brands selling in the US: common questions

One that owns stock and orders across every channel and runs the company in pounds while invoicing US accounts in dollars. In AIMS360, Shopify stores, wholesale platforms, marketplaces and US retailer EDI feed one order book, and a UK warehouse and a US 3PL sit on one stock record.

See omnichannel order management and EDI retailers.

Yes. The home currency is GBP and each US account carries USD. The order carries the day's exchange rate, retrieved daily or fixed by you, and the invoice inherits it. Payment is taken in USD at the invoice rate by default, and customer AR shows the balance in dollars and pounds.

See multi-currency and divisions.

On wholesale invoices, through tax sheets: a default sheet holds your rates by region, and custom sheets override it for specific styles or colors, such as a kidswear line. Orders from Shopify and other integrated channels keep the taxes those systems calculated. You set and confirm the rates with your accountant.

See accounting in AIMS360.

Yes. EDI is built into AIMS360 for 350+ retailers, US department stores among them: purchase orders come in, and ASNs, GS1-128 carton labels and invoices go out. It's a flat monthly fee per retailer with unlimited transactions, backed by dedicated apparel EDI specialists.

See EDI retailers and the EDI 856 ASN.

The US suspended duty-free de minimis treatment for goods from all countries from August 29, 2025, so a parcel to a US customer no longer enters duty-free under that rule. Some brands keep shipping from the UK, others hold stock at a US 3PL. Your customs broker advises on duty; AIMS360 runs either model on one stock record.

See 3PL integrations and the 3PL fulfillment guide.

Yes. Each brand can run more than one Shopify store, each in its own currency, all feeding the same AIMS360 company. Every Shopify location maps to its own AIMS360 warehouse, and each store can share the main stock pool or draw from its own warehouse.

See the Shopify integration page.

Yes. Xero is a direct two-way sync with the same object mapping as QuickBooks, covering invoices, payments, credit memos, customers, vendor bills, commissions, COGS and inventory adjustments. QuickBooks Online, Desktop and Enterprise also sync two ways.

See accounting integrations.

JOOR receives your active currencies automatically, and its orders import in the right currency. For NuORDER, you turn on your selling currencies in the NuORDER tab inside AIMS360. Brandboom has a multi-currency setup too.

See the JOOR integration and the NuORDER integration.

Yes. AIMS360 is an MCP connector, so you ask ChatGPT, Claude or Grok questions such as "What did our US accounts buy this season, in USD, and what's still open?" and get the answer from your AIMS360 data. Creating and updating orders from the chat is live too.

See Claude and AIMS360.

Every setup is quoted, so there's no public price list. EDI is a flat monthly fee per retailer with unlimited transactions, and support is free and unlimited on every plan. Bring your channels, currencies and US retailers, and we'll quote the setup you'd run.

See the pricing page.

Last reviewed November 2, 2026 by Shahrooz Kohan, CEO of AIMS360.

Describes a common operating pattern for UK brands. Tax and customs points cite GOV.UK, CBP and UKFT; confirm your own treatment with your accountant and customs broker.

Next step

Bring your UK, EU and US channels, not a feature list

Tell us your stores, stockists, target US retailers and where your stock sits. We'll walk a GBP company through a US retailer PO, from order to ASN to invoice to payment.